Luckin Coffee Coconut Latte Flavor Satisfaction Survey
1.What was the main reason you first tried Luckin’s Coconut Latte?
A. Recommended by friends/colleagues
B. Seen on social media (Douyin/Xiaohongshu, etc.)
C. Attracted by in-store promotions
D. Wanted to try a new flavor
E. Others
2.What temperature do you prefer when drinking Luckin’s Coconut Latte?
A. Iced (with ice)
B. Hot (60-70℃)
C. Room temperature
D. Changes with seasons/mood
3.Do you think the intensity of coconut aroma in Luckin’s Coconut Latte is appropriate?
A. Too weak, almost no coconut aroma
B. Slightly weak, coconut aroma not obvious
C. Moderate, just righ
D. Slightly strong, slightly pungent
E. Too strong, overshadowing coffee flavor
4.How would you describe the sweetness of this drink?
A. Too sweet, greasy to drink
B. Slightly sweet, barely acceptable
C. Moderate, comfortable taste
D. Slightly weak, lack of flavor
E. Too weak, tastes like water
5.Which cup size do you most often choose when purchasing?
A. Small cup (less than 300ml)
B. Medium cup (300-400ml)
C. Large cup (400-500ml)
D. Extra-large cup (more than 500ml)
E. Don’t care about cup size
6.Compared with Luckin’s classic Raw Coconut Latte, how would you rate the taste of this Coconut Latte?
A. Far worse
B. Slightly worse
C. Similar
D. Slightly better
E. Far better
7.How would you rate the portability of Luckin’s Coconut Latte packaging?
A. Very inconvenient (easy to spill)
B. Slightly inconvenient (occasional spills)
C. Moderate (barely spills)
D. Slightly convenient (easy to carry)
E. Very convenient (no spills at all)
8.If Luckin adjusts the formula of Coconut Latte, which aspect would you prioritize optimizing first?
A. Reduce coconut aroma
B. Increase coffee aroma
C. Lower sweetness
D. Improve milk foam
E. Keep it as is
9.What do you think are the core advantages of Luckin’s Coconut Latte (select all applicable options: A/B/C/D/E/F/G)?
A. Natural coconut aroma (not pungent)
B. Balanced coffee & coconut flavors
C. Appropriate sweetness
D. Thick ＆ long-lasting milk foam
E. Reasonable price
F. Attractive packaging
G. Others
10.Which aspects of Luckin’s Coconut Latte need improvement (select all applicable options: A/B/C/D/E/F/G)?
A. Coconut aroma intensity (too strong/weak)
B. Coffee flavor proportion
C. Overall sweetness
D. Milk foam durability
E. Packaging leak-proofing
F. More cup size options
G. Others
11.Which other brands’ coconut-flavored lattes do you consider when buying this type of drink (select all applicable options: A/B/C/D/E/F/G)?
A. Starbucks Coconut Milk Latte
B. Heytea Raw Coconut Latte
C. Nayuki Coconut Latte
D. Mixue Coconut Drinks
E. Kudi Coffee Coconut Latte
F. Only Luckin
G. Others
12.What toppings/derivative elements do you want Luckin to add to Coconut Latte (select all applicable options: A/B/C/D/E/F)?
A. Coconut jelly/boba
B. Oat milk/almond milk base
C. Vanilla/caramel syrup
D. Coconut flakes on top
E. No additions (keep original)
F. Others
13.What factors affect your repeat purchases of Luckin’s Coconut Latte (select all applicable options: A/B/C/D/E/F/G)?
A. Taste consistency
B. Promotion intensity
C. Purchase convenience
D. Store distance
E. New product alternatives
F. Packaging design
G. Others
14.Which channels do you use to get Luckin’s Coconut Latte promotion info (select all applicable options: A/B/C/D/E/F)?
A. Luckin APP/mini-program notifications
B. Food delivery platform coupons
C. In-store posters
D. Friend recommendations
E. Never pay attention to promotions
F. Others
15.Have you ever recommended Luckin’s Coconut Latte to friends or family?
A. Yes
B. No
16.Do you think Luckin’s Coconut Latte is worth repurchasing?
请选择
17.Have you noticed any taste changes in Luckin’s Coconut Latte compared to its earlier version?
请选择
18. 18.If you could describe Luckin’s Coconut Latte in one word, what would it be? __________
19. 19.What is the most unexpected part of Luckin’s Coconut Latte (e.g., taste, texture)? __________
20. 20.If Luckin launches a "limited-edition Coconut Latte", what flavor or feature would you most look forward to? __________
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