Campus Canteen New Product Development & Menu Optimization Questionnaire

1.

Gender 你的性别

2.

Grade 你的年级

3.

Frequency of eating in the canteen 去食堂的频率

Section 2 — Brand Perception 品牌认知(Likert Scale)

Please rate the extent to which you agree with each statement.

请根据你的真实感受选择同意程度(1=非常不同意,5=非常同意)。

4.

The canteen provides good value for money 食堂性价比

不满意(0)
满意(5)
5.

The taste of food 菜品味道

不满意(0)
满意(5)
6.

The food options 菜品选择

不满意(0)
满意(5)
7.

The environment 用餐环境

不满意(0)
满意(5)
8.

Service and staff attitude 服务态度

不满意(0)
满意(5)
9.

Dining experience 就餐体验

不满意(0)
满意(5)

Section 3 — Competitive Comparison 品牌竞争对比

Compared with nearby off-campus restaurants, the canteen is…

与校外餐饮相比,食堂表现如何?

10. Taste 味道
Much Worse 更差(0)
Much Better 更好(5)
11.

Price 价格

Much Worse 更差(0)
Much Better 更好(5)
12.

Food variety 菜品多样性

Much Worse 更差(0)
Much Better 更好(5)
13.

Dining environment 用餐环境

Much Worse 更差(0)
Much Better 更好(5)

Section 4 — Decision Factors 消费决策因素


Rank the following factors by importance (1 = most important).

请将以下因素按重要程度排序(1=最重要):

14. 标题

Section 5 — Marketing & Engagement Preferences 营销偏好

15.

Where would you prefer to receive canteen updates?你更愿意在以下哪项app内查看餐厅内容更新(可多选)

16.

Which activities would increase your willingness to visit the canteen?以下哪项活动能增强您前往餐厅的意愿(可多选)

Section 6 — Open-ended Questions 开放问题

17.

What is the biggest strength of the canteen?

你认为食堂最大的优势是什么?

18.

What is the biggest weakness or frustration?

你觉得食堂最需要改进的地方是什么?

19.

If you could redesign the canteen experience, what would change first?

如果你能决定一个改进措施,它会是什么?

Thank You for Participating!


感谢填写!

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