《“殷契探源”甲骨文文化项目市场调研问卷》\n“Tracing the Oracle Bones” Cultural Project Market Research Questionnaire

亲爱的文明探索者:
       你们好!
       欢迎来到一场穿越三千年的对话。我们是来自高校的“爻象藏真”团队,一群被古老文字迷住的年轻人。
在我们眼前,龟甲兽骨上的刻画不只是文物,更是祖先呼吸的印记、思想的温度。
        我们正在尝试做一件有趣的事:让甲骨文——这个汉字“小时候”的模样——从博物馆的展柜里走出来,走到你的手机屏幕上,变成可以观看的故事、可以游戏的互动、可以亲手体验的创造。
       但这一切,需要你的智慧。你的每一个选择,都不只是一次点击,而像一片占卜用的甲骨,将为我们拼凑出通往未来的文明地图。
       请用5-8分钟,与我们一同完成这次穿越。你的声音,将决定古老文字如何与新时代相遇。问卷完全匿名,所有信息仅用于让这个文化创意变得更好。
       感谢你,为文明传承投下这珍贵的一“票”。现在,我们的对话正式开始——
Dear explorer of civilization:
  Hello !
  Welcome to a dialogue spanning three millennia. We are the “Yao Xiang Cang Zhen” team from a university, a group of young people fascinated by ancient scripts.
  To us, the inscriptions on oracle bones and tortoise shells are not just cultural relics—they are the imprints of our ancestors’ breath and the warmth of their thoughts.
  We are attempting something interesting: to bring oracle bone script—the “childhood” form of Chinese characters—out of museum display cases onto your phone screen, transforming it into stories to watch, interactions to play, and creations to experience with your own hands.
   But all of this needs your wisdom. Every choice you make is not just a click—it is like a piece of divination bone, helping us piece together a cultural map to the future.
   Please take 5-8 minutes to complete this journey with us. Your voice will determine how ancient writing meets the new era. The questionnaire is completely anonymous, and all information will only be used to improve this cultural project.
   Thank you for casting this precious “vote” for cultural heritage. Now, our dialogue officially begins—
1. 您目前的身份是?[单选题]
What is your current role? [Single Choice]
2. 您之前主要通过什么渠道了解甲骨文或中国传统文化?[多选题]
How have you primarily learned about oracle bone script or traditional Chinese culture before? [Multiple Choice]
3. (国内用户作答)您学习英语的主要动力或目标是?[多选题]
(For domestic respondents) What is your primary motivation or goal for learning English? [Multiple Choice]
4. (国际/海外用户作答)您学习汉语的主要动力或目标是?[多选](For international/overseas respondents) What is your primary motivation or goal for learning Chinese? [Multiple Choice]
5. 我们计划以“甲骨文占卜”这一神秘而古老的文化场景为主线,串联起甲骨文的字形、历史与社会生活。您对这种讲述方式感兴趣吗?[量表题]
We plan to use the mysterious and ancient cultural context of “oracle bone divination” as the main thread, connecting the script forms, history, and social life of oracle bones. How interested are you in this narrative approach? [Scale]
6. 对于学习甲骨文这类传统文化知识,您更喜欢以下哪种形式?(请按喜好程度排序,最喜欢的写1,其次写2,依此类推)[排序题]For learning traditional cultural knowledge like oracle bone script, which of the following formats do you prefer? (Please rank in order of preference, with 1 for most preferred, 2 for next, and so on) [Ranking]
7. 我们设想的核心产品是一套“双语沉浸式”学习资源(如中英双语视频、卡片)。您认为这种方式能有效兼顾“文化知识学习”和“语言能力提升”吗?[单选题]
Our envisioned core product is a set of “bilingual immersive” learning resources (e.g., Chinese-English videos, cards). Do you think this approach can effectively balance “cultural knowledge learning” and “language skill improvement”? [Single Choice]
8. 您通常习惯于在什么场景下进行这类非强制性的文化/语言学习?[多选题]
In what contexts do you typically engage in this type of non-mandatory cultural/language learning? [Multiple Choice]
9. 如果提供一套包含“视频课+PPT课件+便携卡片”的线上资源包,您认为哪种获取和使用方式最方便?[单选题]
If provided with an online resource pack containing “video lessons + PPT courseware + portable cards,” which access and usage method do you find most convenient? [Single Choice]
10. 如果这套资源能系统、有趣地带您入门甲骨文,您认为一个可接受的价格区间是?(或您认为它应以何种模式存在?)[单选题]
If this resource pack can systematically and interestingly introduce you to oracle bone script, what do you consider an acceptable price range? (Or how do you think it should be offered?) [Single Choice]
11. 您最常通过哪些平台或渠道发现有趣的文化活动或学习资源?[多选题]
Which platforms or channels do you most often use to discover interesting cultural activities or learning resources? [Multiple Choice]
12. 什么因素会促使您愿意将这样一个有趣的文化项目分享给朋友或在社交圈推荐?[多选题]What factors would motivate you to share such an interesting cultural project with friends or recommend it in your social circle? [Multiple Choice]
13. 对于尝试这样一个甲骨文学习项目,您最大的一个顾虑或疑问可能是什么?[单选题]
What would be your biggest concern or question about trying such an oracle bone script learning project? [Single Choice]
14. (选填)如果您是老师、教育或文化机构工作者,您认为这个项目以何种形式进入您所在的场景最有合作潜力?[简答题]
(Optional) If you are a teacher, educator, or cultural institution professional, in what form do you think this project could best collaborate within your context? [Short Answer]
15. (选填)关于如何让甲骨文或传统文化学习变得更酷、更有吸引力,您有任何其他的想法、建议或期待吗?[简答题]
(Optional) Do you have any other ideas, suggestions, or expectations on how to make oracle bone script or traditional culture learning cooler and more attractive? [Short Answer]
       感谢你,与我们一同完成了这场跨越三千年的对话。你的每个选择,都像先民在龟甲上刻下的一道深思熟虑的笔画;你的每次勾选,都像为一条文明的裂纹赋予了现代的解读。这些细密的反馈,终将汇聚成我们前进的“兆纹”,指引我们把这件事做得更好。
       愿你从古老的智慧中,常获新的启发。
Thank you for completing this dialogue spanning three millennia with us. Each of your choices is like a deliberate stroke inscribed by ancient people on oracle bones; each mark you make is like a modern interpretation to a crack of civilization. This detailed feedback will ultimately converge into the “divination cracks” guiding our progress, helping us improve this endeavor. 
  May you continually draw new inspiration from ancient wisdom.
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