Tencent Corporate Social Responsibility (CSR) Awareness Survey

Dear Sir/Madam, Hello! I am a student from the International College of Xiamen University. I am currently conducting research on the impact of Tencent Holdings' corporate social responsibility on its competitiveness. I sincerely request your assistance in completing a simple questionnaire. This survey aims to understand the public's views on Tencent's responsible practices in areas such as public welfare, employee care, and technology for good. Thank you for participating in this Tencent CSR awareness survey. The questionnaire is anonymous, and all data will be used solely for academic research. We promise not to disclose your personal information. Please carefully read each question and provide corresponding answers. Thank you for spending 3-5 minutes to support corporate social responsibility research! The questionnaire consists of five parts. Thank you again for your sincere cooperation! Now let's get started! To help you fill out the questionnaire better, please first read the following concept of 'Corporate Social Responsibility (CSR)'. Corporate Social Responsibility (CSR) refers to the responsibility that enterprises actively assume towards stakeholders, communities, and the environment while pursuing economic benefits, creating profits, and bearing legal responsibilities to shareholders and employees. CSR requires enterprises to break through the traditional concept of 'taking profit as the sole goal' and emphasize their contributions to the environment, stakeholders, and society in the business process.

1. Do you understand the specific meaning of Corporate Social Responsibility (CSR)

Yes, I understandSorry, I still don't understand the definition of CSR

Part 1: Basic Information Module

2. Your identity type

Ordinary user (e.g., WeChat/QQ)Game userRetired/UnemployedOrdinary office workerGeneral public (not in the above roles)

3. Your age

Under 1818-24 years old25-34 years old35-44 years oldOver 45 years old

4. Your highest educational background

High school or belowCollege diplomaBachelor's degreeMaster's degreeDoctoral degree or above

5. Frequency of using Tencent products (e.g., WeChat/QQ/Tencent Video/games, etc.)

Multiple times a dayOnce a daySeveral times a weekHardly ever use

Part 2: Overall Cognition of Tencent's CSR

6. Do you understand Tencent's Corporate Social Responsibility (CSR) practices

Very well informedUnderstand some practicesNeutralNot very well informedCompletely uninformed

7. Through which channels did you obtain information about Tencent's Corporate Social Responsibility (CSR)

Social media (e.g., Weibo, WeChat Official Accounts)News reports (e.g., Tencent News, Xinhua Net, etc.)Corporate official reports (e.g., CSR reports, official website)Internal corporate promotion (e.g., employee training)Third-party rating agencies (e.g., MACI, ESG ratings)

8. How proactive do you think Tencent is in fulfilling its Corporate Social Responsibility (CSR)

Very proactiveProactiveNeutralPassiveVery passive

Part 3: Corporate Social Responsibility (CSR) Cognition Evaluation Module

9. Have you used Tencent Public Welfare Platform to make donations

1-2 times/year3-5 times/yearMore than 5 times/yearNo

10. Have you participated in the WeChat Sports step donation activity

YesNo

11. Are you aware of Tencent employees' participation in voluntary services (e.g., 'Yixingjia' Program)

Have participatedAware but not participatedNot aware

12. What do you think the impact of such programs is on employees and the enterprise

Enhance employee cohesionStrengthen corporate social imageForm over substanceIncrease employee burden

Part 4: Correlation between Corporate Social Responsibility (CSR) and Competitiveness

13. To what extent do you think Tencent's CSR practices affect its corporate competitiveness (1 = No impact -- 5 = Significant impact)

Brand image

User loyalty

Employee satisfaction

Long-term investment value

14. What impact do Tencent's CSR practices have on your choice of its products

Never considerRarely considerNeutralRelatively importantVery importantDecisive factor

15. What do you think is the relationship between Tencent's CSR investment and competitiveness

16. Are you more inclined to support enterprises that actively fulfill their CSR

Yes, I will give priority to choosing and am willing to pay a premiumYes, but it does not affect consumption decisionsNo impact

更多问卷复制此问卷