Questionnaire on 18-35-Year-Old Consumers' Experience of CoCo's Festival Limited Edition Dri
1. What is your age range?
18-22 years old
23-27 years old
28-32 years old
33-35 years old
2. Have you ever purchased festival limited edition drinks from tea brands?
yes
no
3. Have you heard of CoCo's festival limited edition drinks?
Heard of and know about them
Heard of but don't know about them
Never heard of them (Not within the scope of this survey, thank you for participating)
4. How often do you purchase CoCo's festival limited edition drinks?
Purchase every time they are launched
Purchase 1-2 times per quarter
Tried only once
Plan to buy but haven't yet
5. Through which channels did you learn about CoCo's festival limited edition drinks? (Multiple choices allowed)
Store posters/clerk recommendations
Social media (Xiaohongshu/Douyin/Weibo, etc.)
Recommendations from friends/family
Recommendations on food delivery platforms
Reviews from short-video bloggers
Other ________
6. What are the main consumption scenarios when you buy CoCo's festival limited edition drinks? (Multiple choices allowed)
Festival celebrations (Christmas/Mid-Autumn Festival/New Year, etc.)
Daily afternoon tea
Sharing with friends at gatherings
Checking in and taking photos for social media
Quenching thirst during work/study breaks
Other ________
7. What is your primary consideration when choosing CoCo's festival limited edition drinks?
Unique taste
Festive design of packaging
Reasonable price
Health attributes (low sugar/low fat)
Internet-famous check-in attribute
Brand favorability
8. What unit price of CoCo's festival limited edition drinks can you accept? (
10-15 CNY
16-20 CNY
21-25 CNY
More than 25 CNY
9. How many points would you give for the taste matching of CoCo's festival limited edition drinks?
1 point
2 points
3 points
4 points
5 points
10. How many points would you give for the festive atmosphere of the packaging of CoCo's festival limited edition drinks?
1 point
2 points
3 points
4 points
5 points
11. How many points would you give for the cost performance of CoCo's festival limited edition drinks?
1 point
2 points
3 points
4 points
5 points
12. How many points would you give for the innovation level (difference from regular drinks) of CoCo's festival limited edition drinks?
1 point
2 points
3 points
4 points
5 points
13. Would you recommend CoCo's festival limited edition drinks to friends or family?
Definitely will
Probably will
Not sure
Probably not
Definitely not
14. 14. What improvements do you hope CoCo can make to its festival limited edition drinks?
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