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上海05后抖音直播购物倾向调查问卷
1.What is your name？
2.What is your birth year?
A. 2005
B. 2006
C. 2007
D. 2008
E. 2009
3.Do you currently reside in Shanghai?
A. Yes
B. No
4.Have you ever made a purchase through Douyin live streaming shopping?
A. Yes
B. No
5.How often do you passively encounter Douyin live streaming recommendations per week?
A. 1 =Rarely
B. 2 =1-2 times
C. 3 =3-5 times
D. 4 =6-10 times
E. 5 =Over 10 times
6.My first purchase via Douyin live shopping was because "prices were more favorable than other channels"
A. 1 = Strongly disagree
B. 2 = Disagree
C. 3 = Neutral
D. 4 = Agree
E. 5 = Strongly agree
7: My first purchase during a Douyin live stream was because "I found live shopping novel and wanted to try it."
A. 1 = Strongly disagree
B. 2 = Disagree
C. 3 = Neutral
D. 4 = Agree
E. 5 = Strongly agree
8: My first purchase during a Douyin live stream was because "I liked the host and found them trustworthy."
A. 1 = Strongly disagree
B. 2 = Disagree
C. 3 = Neutral
D. 4 = Agree
E. 5 = Strongly agree
9: When watching Douyin livestreams, I actively comment / participate in interactions.
A. 1 = Rarely
B. 2 = Occasionally
C. 3 = Sometimes
D. 4 = Often
E. 5 = Always
10: I intentionally follow hosts I like and watch their live streams on schedule.
A. 1 = Rarely
B. 2 = Occasionally
C. 3 = Sometimes
D. 4 = Often
E. 5 = Always
11: How many times per month do you shop via Douyin live streams on average?
A. 0 times
B. 1-2 times
C. 3-9 times
D. 10 times or more
12: Watching Douyin live streams has become part of my daily leisure activities, such as during commutes or before bed.
A. 1 = Strongly disagree
B. 2 = Disagree
C. 3 = Neutral
D. 4 = Agree
E. 5 = Strongly agree
13: I don't need to plan ahead—I might make a purchase whenever I come across a live stream.
A. 1 = Strongly disagree
B. 2 = Disagree
C. 3 = Neutral
D. 4 = Agree
E. 5 = Strongly agree
14: Compared to other shopping methods, I prefer to shop via Douyin live streams first.
A. 1 = Strongly disagree
B. 2 = Disagree
C. 3 = Neutral
D. 4 = Agree
E. 5 = Strongly agree
15: Douyin live shopping has replaced my previous shopping on traditional e-commerce platforms like Taobao/JD.com.
A. 1 = Strongly disagree
B. 2 = Disagree
C. 3 = Neutral
D. 4 = Agree
E. 5 = Strongly agree
16: Douyin live shopping has replaced my previous shopping at physical retail stores.
A. 1 = Strongly disagree
B. 2 = Disagree
C. 3 = Neutral
D. 4 = Agree
E. 5 = Strongly agree
17: Douyin live shopping has replaced my previous shopping channels like personal shoppers/WeChat resellers
A. 1 = Strongly disagree
B. 2 = Disagree
C. 3 = Neutral
D. 4 = Agree
E. 5 = Strongly agree
18: I trust the quality of products sold in Douyin live streams and the hosts' introductions.
A. 1 = Strongly disagree
B. 2 = Disagree
C. 3 = Neutral
D. 4 = Agree
E. 5 = Strongly agree
19: Douyin live stream personalized recommendations align well with my needs.
A. 1 = Strongly disagree
B. 2 = Disagree
C. 3 = Neutral
D. 4 = Agree
E. 5 = Strongly agree
20: Real-time interactions during livestreams (host Q&A, product demos) make me feel more confident about purchasing.
A. 1 = Strongly disagree
B. 2 = Disagree
C. 3 = Neutral
D. 4 = Agree
E. 5 = Strongly agree
21: Douyin livestream promotions (discounts, limited-time offers) are highly appealing.
A. 1 = Strongly disagree
B. 2 = Disagree
C. 3 = Neutral
D. 4 = Agree
E. 5 = Strongly agree
22: Shopping via Douyin livestreams is more convenient and efficient than other methods.
A. 1 = Strongly disagree
B. 2 = Disagree
C. 3 = Neutral
D. 4 = Agree
E. 5 = Strongly agree
23: I have impulsively made purchases due to the livestream atmosphere and later regretted it.
A. 1 = Strongly disagree
B. 2 = Disagree
C. 3 = Neutral
D. 4 = Agree
E. 5 = Strongly agree
24: I worry about false advertising or counterfeit goods in Douyin live streams
A. 1 = Strongly disagree
B. 2 = Disagree
C. 3 = Neutral
D. 4 = Agree
E. 5 = Strongly agree
25: Douyin live stream after-sales return/exchange services are inconvenient
A. 1 = Strongly disagree
B. 2 = Disagree
C. 3 = Neutral
D. 4 = Agree
E. 5 = Strongly agree
26: "Low-price guarantees" and "countdown promotions" in livestreams make me feel pressured
A. 1 = Strongly disagree
B. 2 = Disagree
C. 3 = Neutral
D. 4 = Agree
E. 5 = Strongly agree
27: I proactively compare live stream prices with other channels to avoid overpaying.
A. 1 = Rarely
B. 2 = Occasionally
C. 3 = Sometimes
D. 4 = Often
E. 5 = Always
28: I set a monthly budget for live stream shopping to avoid overspending.
A. 1 = Rarely
B. 2 = Occasionally
C. 3 = Sometimes
D. 4 = Often
E. 5 = Always
29: How satisfied are you overall with your Douyin live shopping experience?
A. 1 = Extremely dissatisfied
B. 2 = Somewhat dissatisfied
C. 3 = Neutral
D. 4 = Somewhat satisfied
E. 5 = Extremely satisfied)
30: Would you recommend Douyin live shopping to friends?
A. 1 = Not at all willing
B. 2 = Somewhat unwilling
C. 3 = Neutral
D. 4 = Somewhat willing
E. 5 = Very willing
31: What type of school do you attend?
A. Public high school
B. International school
C. Other
32: What is your average monthly living expenses / disposable income?
A. <500 RMB
B. 500-1000 RMB
C. 1001-2000 RMB
D. >2000 RMB
33: What product categories do you most frequently purchase through Douyin live streams?
A. Beauty ＆ Skincare
B. Clothing & Accessories
C. Snacks & Beverages
D. Digital Accessories
E. Home Goods
F. Fruits
G. Other
34: Do you have a preferred type of live streamer you consistently follow?
A. Brand-owned channels
B. Top-tier influencers
C. Mid-to-small influencers
D. No specific type
35: What do you think is the most important area for improvement in Douyin live shopping?
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