Starbucks product supply and brand evaluation related survey questionnaire\n星巴克产品供应情况与品牌评价关联调研问卷

Dear ladies and gentlemen,
I am a student majoring in SUFE business management. I am currently conducting research on the localisation strategy of Starbucks product supply chain in China, focussing on the theme of consumer purchasing behaviour, out-of-stock experience and inventory management optimisation, aiming to complete relevant academic research reports. In order to fully collect real feedback from the market and objectively analyse the current situation and improvement direction of Starbucks in terms of product supply and consumer experience, this research is specially carried out.
This questionnaire contains a total of 15 single-choice questions. All the collected information is only used for research, analysis and academic research. We will strictly abide by the principle of confidentiality and will not disclose any personal information. Each of your feedbacks will be an important reference.
Thank you very much for your support and cooperation!

尊敬的女士 / 先生们：
我是来自上海财经大学国际教育学员商务管理专业的学生，目前正围绕中国星巴克产品供应链本地化战略，聚焦消费者购买行为、缺货体验及库存管理优化这一主题开展调研，旨在完成相关学术研究报告。为充分收集市场真实反馈，客观分析星巴克在产品供应与消费者体验方面的现状及改进方向，特开展本次调研。
本次问卷共包含 15 道单项选择题，所有收集到的信息仅用于调研分析与学术研究，我们将严格遵守保密原则，不会泄露任何个人相关信息。您的每一份反馈，都将成为重要参考。
衷心感谢您的支持与配合！
1. What is your gender?您的性别?
2. What is your age group?您的年龄段?
3. Have you ever purchased Starbucks products?您是否购买过星巴克产品?
4. How often do you buy Starbucks?您购买星巴克的频率?
5.In the past year, have you ever encountered Starbucks products out of stock? 过去一年，您是否遇到过星巴克产品缺货?
6.How many hours are there
in a day？一天有几个小时？
6. What kind of products are mostly out of stock?缺货的多是哪类产品?
7. How do you usually react when it is out of stock?遇到缺货时，您通常会如何反应?
8. What do you think is the main reason for the shortage?您觉得缺货的主要原因是什么?
9. How has your favourability of Starbucks changed after it is out of stock?缺货后，您对星巴克的好感度有何变化?
10. In what aspects do you think Starbucks should improve inventory management?您觉得星巴克应该在哪些方面改进库存管理?
11. Do you think that Starbucks' establishment of localised inventory management in China can reduce the shortage problem?您是否觉得星巴克在中国建立本地化库存管理能够减少缺货问题?
12.If Starbucks' inventory management is improved, will you increase the frequency of purchases? 如果星巴克的库存管理得到改进，您是否会增加购买频率?
13. After the out-of-stock problem is improved, will you be more inclined to choose Starbucks or other brands (such as Luckin,Cotti, etc.)?缺货问题改善后，您会更倾向于选择星巴克还是其他品牌（如瑞幸、库迪等）?
15. What do you think of the brand image of Starbucks? ( Comprehensive consideration of out-of-stock, service, product quality, etc.)您对星巴克的品牌形象评价如何?（综合考虑缺货、服务、产品质量等）
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