1.能够支持您进行日常交际的语言有:Languages that support your daily communication:
A.英文 English B.中文 Chinese C.俄文 Russian D.西班牙文 Spanish E.阿拉伯文 Arabic F.法文 French G.其他: Other:
2.您的年龄? Your age? A.18岁以下 Under 18 B.18-25岁 C.26-35岁 D.36-45岁 E.46岁及以上 46 or above
3.若您去中国的某一个城市旅行,您希望游玩的时长:If you travel to a Chinese city, how long would you prefer to stay?
A.≤3天 ≤3 days B.4-6天 4-6 days C.7-9天 7-9 days D.≥10天 ≥10 days
4.您在中国进行城市旅行时,一般会选择以下哪些类型?What type of travel do you usually engage in for Chinese cities?
A.个人自由行 Independent solo travel B.朋友/伴侣结伴游 Travel with friends / partner C.家庭游 Family travel D.商务出差兼顾旅行 Business trip combined with travel E.其他: Other:
5.您通常通过什么方式了解旅行目的地?How do you usually learn about your travel destinations?
A.文旅官方网站推荐 Recommendations from official cultural and tourism websites B.社交媒体 Social media (Instagram, YouTube, TikTok) C.旅行指南 Travel guidebooks(Lonely Planet,etc.) D.朋友/家人推荐 Recommendations from friends / family E.旅行社推荐 Recommendations from travel agencies F.其他: Other:
6.您在旅行中更倾向于以下哪类体验? Which of the following experiences do you prefer more during your trip? A.自然风光Natural scenery B.历史遗迹Historical sites C.美食体验Cuisine experience D.民俗文化Folk culture E.休闲购物Leisure and shopping F.现代地标Modern landmarks
7.如果出国旅行,您倾向选择的旅行方式是什么? If you travel abroad, what type of travel method do you prefer? A.报名旅行社 Book a travel agency package B.自主规划 Plan the trip on your own C.两者混合 A combination of both
8.您倾向报名旅行社项目的原因有哪些? What are your reasons for preferring a tour group? A.方便省心,无需自己规划 Convenience, no need to plan B.有专业导游讲解,能了解更多文化历史 Professional guide & cultural insights C.交通、住宿、门票一站式解决 All-inclusive arrangement D.安全性更高 Perceived higher safety E.社交机会,可以结识新朋友 Social opportunities F.语言障碍较小 Less language barrier G.其他 Other:
9.您认为传统旅行社的旅游方式有哪些有待改进的地方? What aspects of traditional tour groups do you think need improvement? A.行程过于紧凑,走马观花 Too rushed, superficial B.游览地点商业化、游客过多 Too commercial & crowded C.缺乏深度和独特的体验 Lack of depth & unique experiences D.购物点安排过多 Too many shopping stops E.团友兴趣不一,体验受影响 Group dynamics issues F.其他 Other:
10.您选择自由行的主要原因是?What are your main reasons for choosing independent travel?
A.行程自由灵活,可随时调整 Flexibility & spontaneity B.能深入探索自己感兴趣的地方 Deep exploration of personal interests C.避开常规旅游团,寻找独特体验 Avoid tourist crowds, find hidden gems D.享受自己规划和发现的乐趣 Joy of planning & discovery E.预算控制更自主 Better budget control F.其他 Other:
11.您在自由行探索一个陌生城市时,遇到的最大挑战或烦恼是什么?What are the biggest challenges or frustrations when exploring an unfamiliar city independently?
A.信息过载,规划耗时耗力 Information overload, planning is tiring B.语言沟通障碍 Language barrier C.对本地历史文化了解不深,只能“看热闹” Lack of cultural context D.难以找到真正有特色、非游客扎堆的地方 Hard to find authentic, non-touristy spots E.交通、路线不熟悉 Unfamiliar with transportation & routes F.其他 Other:
现在,想象一种介于自由行和跟团游之间的新产品。您会收到一个精心设计的“探索材料包”(可能是实体盒子或数字套件),内含: ①一个引人入胜的本地历史/传说故事 ②一张定制地图 ③一系列待解开的谜题和线索 ④指向特定地点的任务 您将按照自己的节奏,根据线索在城市中漫步、观察、解谜,最终揭开一个完整的故事或找到一个秘密地点。整个过程无需导游陪同。
Now, imagine a new product that blends independent travel and guided tours. You would receive a carefully designed "Exploration Kit" (physical box or digital package) containing: ① A captivating local history/legend story ② A custom map ③ A series of puzzles and clues to solve ④ Tasks leading to specific locations You would explore the city at your own pace, following clues, observing, solving puzzles, and ultimately uncovering a complete story or discovering a secret location—all without a tour guide.
12.听完以上描述,您对尝试此类“城市漫步解密游戏”的感兴趣程度如何?
After hearing this description, how interested are you in trying such a “City Exploration Puzzle Game”?
A.非常感兴趣,一定会尝试 Very interested, would definitely try B.比较感兴趣,可能会尝试 Somewhat interested, might try C.一般,不确定 Neutral, unsure D.不太感兴趣 Slightly uninterested E.完全不感兴趣 Not interested at all
13.您认为此类产品最大的吸引力可能是什么?What do you think would be the biggest appeal of such a product?
A.像冒险游戏一样有趣、有参与感 (Fun and engaging like an adventure game) B.能以一种独特而深刻的方式了解城市(A unique & deep way to learn about the city) C.拥有自由行的灵活,同时又有清晰指引 (Flexibility of free travel with clear guidance) D.适合与朋友/家人一起合作完成,增强旅行乐趣 (Great for group bonding & shared experience) E.能发现普通攻略上没有的隐藏地点 (Discover hidden spots not in guidebooks) F.其他
14.如果您愿意尝试,您认为一个合理的价格区间是(每套/每人)?If willing to try, what do you think is a reasonable price range (per kit/per person)?
A.15美元以下 Under $15 B.15 - 30美元 $15–$30 C.30 - 50美元 $30–$50 D.50美元以上,只要体验足够精彩 Above $50, if the experience is exceptional
15.您希望这个“探索材料包”以什么形式提供?How would you prefer to receive the “Exploration Kit”?
A.精美的实体套装(含地图、道具等),在指定地点领取/邮寄 A beautifully designed physical set (with maps, props, etc.), available for pickup/mail delivery B.主要通过手机App或小程序获得数字内容 Primarily digital content via a mobile app or mini-program C.两者结合(实体道具+数字内容)A combination of physical props and digital content D.其他 Other:
16.您对这样的产品还有哪些担忧或建议?(开放题)What concerns or suggestions do you have about such a product?
17.除了西安,您感兴趣的中国城市还有哪些?Besides Xi’an, which other Chinese cities are you interested in?
A.北京Beijing B.上海Shanghai C.成都Chengdu D.长沙Changsha E.南京Nanjing F.武汉Wuhan G.杭州Hangzhou H.洛阳Luoyang I.其他: Other: