“Z 世代” 留学生对短视频中中国文化符号的认知、意义建构与接受调查问卷

您好！本问卷旨在系统了解 “Z 世代” 留学生对短视频中中国文化符号的认知、意义建构与接受情况，所有数据仅用于学术研究，采用匿名形式收集，您的个人信息将严格保密。请根据自身实际体验如实填写，问卷预计占用您 10-15 分钟时间。感谢您的支持与配合！

Hello! This questionnaire aims to systematically explore the cognition, meaning construction and acceptance of Chinese cultural symbols in short videos among Generation Z international students. All data collected are anonymous and will be used exclusively for academic research; your personal information will be strictly confidential. Please fill in the questionnaire truthfully based on your actual experience. It is expected to take you 10-15 minutes to complete. Thank you for your support and cooperation!

一、基本信息 I. Basic Information
1.年龄/Age：_________
2.性别/Gender：

3.您的所属文化圈 Your cultural circle:

4.您的留学时长 Duration of your study in China:

5.您的汉语水平（HSK 等级）Your Chinese proficiency (HSK Level):

6.您学习中文的主要动机（可多选） Main motivation for learning Chinese (Multiple choices allowed):

7.您的文化适应策略（可单选）Your cultural adaptation strategy (Single choice only):

8.您是否有宗教信仰 Do you have religious beliefs?

9.您日常使用短视频平台（如抖音、TikTok 等）的频率 Frequency of using short-video platforms (e.g., Douyin, TikTok, etc.) in daily life:

10.您每次使用短视频平台的平均时长 Average duration per use of short-video platforms:

11.您与中国人的跨文化接触频率  Frequency of cross-cultural interactions with Chinese people:

（一）符号解码三级路径 (I) Three-Stage Path of Symbol Decoding

以下是短视频中常见的中国文化符号，请评估您对这些符号的表层识别程度（即能否识别其外在形态 / 形式）（1 = 完全不能识别，5 = 完全能识别）1. Below are common Chinese cultural symbols in short videos. Please evaluate your surface-level recognition (i.e., ability to identify external forms) of these symbols (1=Completely unable to identify, 5=Fully able to identify):

物质文化符号 Material Cultural Symbols
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火锅、饺子等饮食类 Food (e.g., hot pot, dumplings)
汉服、旗袍等服饰类 Clothing (e.g., Hanfu, Cheongsam)
长城、故宫等景观类 Landscapes (e.g., Great Wall, Forbidden City)
行为文化符号 Behavioral Cultural Symbols
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春节拜年、端午赛龙舟等节日习俗类 Festival customs (e.g., New Year greetings, dragon boat racing)
敬酒礼、握手礼等社交礼仪类 Social etiquette (e.g., toasting etiquette, handshake etiquette)
书法、剪纸等传统技艺类 Traditional crafts (e.g., calligraphy, paper cutting)
精神文化符号 Spiritual Cultural Symbols
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“内卷”“躺平” 等流行文化类 Pop culture (e.g., "involution", "lying flat")
集体主义、和谐共生等价值观念类 Values (e.g., collectivism, harmony between humans and nature)

请评估您对上述文化符号的中层解读程度（即能否理解其基本功能、文化背景或使用场景）（1 = 完全不理解，5 = 完全理解）2. Please evaluate your mid-level interpretation (i.e., ability to understand basic functions, cultural background or application scenarios) of the above symbols (1=Completely unable to understand, 5=Fully able to understand):

物质文化符号 Material Cultural Symbols
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火锅、饺子等饮食类 Food (e.g., hot pot, dumplings)
汉服、旗袍等服饰类 Clothing (e.g., Hanfu, Cheongsam)
行为文化符号 Behavioral Cultural Symbols
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春节拜年、端午赛龙舟等节日习俗类 Festival customs (e.g., New Year greetings, dragon boat racing)
精神文化符号 Spiritual Cultural Symbols
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  • 5
“内卷”“躺平” 等流行文化类 Pop culture (e.g., "involution", "lying flat")

请评估您对上述文化符号的深层建构程度（即能否理解其蕴含的文化价值观、社会语境）（1 = 完全不理解，5 = 完全理解）3. Please evaluate your deep-level construction (i.e., ability to understand implied cultural values and social context) of the above symbols (1=Completely unable to understand, 5=Fully able to understand):

行为文化符号 Behavioral Cultural Symbols
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春节团圆场景 Spring Festival family reunion scenes
汉服复兴现象 Hanfu revival phenomenon
精神文化符号 Spiritual Cultural Symbols
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集体主义、和谐共生等价值观念类 Values (e.g., collectivism, harmony between humans and nature)
“内卷”“躺平” 背后的社会背景 Social background behind "involution" and "lying flat"

（二）意义建构过程 (II) Process of Meaning Construction

1.当您接触到中国文化符号时，是否会将其与本国同类文化符号关联理解（即 “同化”）（1 = 完全不会，5 = 总是会）When encountering Chinese cultural symbols, will you associate them with similar symbols in your own culture (i.e., "assimilation")? (1=Never, 5=Always)

2.当中国文化符号与您的原有认知冲突时，您是否会调整自身认知以适应（即 “顺应”）（1 = 完全不会，5 = 总是会）When Chinese cultural symbols conflict with your original cognition, will you adjust your cognition to adapt (i.e., "accommodation")? (1=Never, 5=Always)

3.您是否会结合自身体验与跨文化视角，对中国文化符号形成创新性理解或表达（即 “重构”）（1 = 完全不会，5 = 总是会） Will you form innovative understanding or expression of Chinese cultural symbols based on personal experience and cross-cultural perspective (i.e., "reconstruction")? (1=Never, 5=Always)

4.您是否有过创作与中国文化符号相关的短视频（如模仿、融入本土元素等）Have you ever created short videos related to Chinese cultural symbols (e.g., imitation, integration of local elements, etc.)?

三、汉语水平与文化距离的影响 III. Influence of Chinese Proficiency and Cultural Distance

1.您对中国集体主义相关符号（如集体劳动、团队协作、家庭观念）的理解难度（1 = 非常困难，5 = 非常容易）1. Difficulty in understanding Chinese collectivism-related symbols (e.g., collective labor, teamwork, family values): (1=Very difficult, 5=Very easy)

2.您对中国等级礼仪符号（如长幼有序、职场礼仪）的接受程度（1 = 非常不接受，5 = 非常接受）2. Acceptance of Chinese hierarchical etiquette symbols (e.g., respect for elders, workplace etiquette): (1=Very unacceptable, 5=Very acceptable)

3.面对陌生的中国文化符号（如国潮、网络流行语），您的态度（1 = 极度谨慎，5 = 完全开放接受）3. Attitude towards unfamiliar Chinese cultural symbols (e.g., Guochao, internet buzzwords): (1=Extremely cautious, 5=Fully open to accept)

4.您是否因宗教信仰或文化禁忌，对某些中国文化符号（如特定饮食、礼仪）存在接受障碍 4. Do you have acceptance barriers to certain Chinese cultural symbols (e.g., specific food, etiquette) due to religious beliefs or cultural taboos?

四、短视频文化符号的接受度 IV. Acceptance of Cultural Symbols in Short Videos

（一）情感态度 (I) Emotional Attitude

请评估您对以下各类中国文化符号的喜爱程度（1 = 非常不喜欢，5 = 非常喜欢）Please evaluate your preference for the following types of Chinese cultural symbols (1=Dislike very much, 5=Like very much):

物质文化符号 Material Cultural Symbols
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饮食类（火锅、烤鸭等）Food (e.g., hot pot, roast duck)
自然景观类（长城、西湖等）Natural landscapes (e.g., Great Wall, West Lake)
服饰工艺类（汉服、剪纸等）Clothing and crafts (e.g., Hanfu, paper cutting)
行为文化符号 Behavioral Cultural Symbols
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节日习俗类（春节、中秋等）Festival customs (e.g., Spring Festival, Mid-Autumn Festival)
生活方式类（共享单车、外卖等）Lifestyle (e.g., shared bikes, food delivery)
艺术表演类（京剧、武术等）Art performances (e.g., Peking Opera, martial arts)
精神文化符号 Spiritual Cultural Symbols
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流行文化类（网络流行语、国潮等）Pop culture (e.g., internet buzzwords, Guochao)
价值观念类（集体主义、和谐等）Values (e.g., collectivism, harmony
哲学思想类（天人合一等）Philosophical thoughts (e.g., unity of man and nature)

（二）行为参与 (II) Behavioral Participation

1.您是否有过以下线上互动行为（可多选）1. Have you ever engaged in the following online interactive behaviors (Multiple choices allowed):

2.您是否有过以下线下实践行为（可多选）2. Have you ever engaged in the following offline practical activities (Multiple choices allowed):

（三）价值内化 (III) Value Internalization

请评估您对中国文化以下元素的认同程度（1 = 非常不认同，5 = 非常认同）1. Please evaluate your recognition of the following elements of Chinese culture (1=Disagree very much, 5=Agree very much):

物质元素 Material Elements
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饮食、景观、工艺等 Food, landscapes, crafts, etc

行为元素 Behavioral Elements.

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节日、礼仪、生活方式等 Festivals, etiquette, lifestyle, etc

价值观念元素 Value Elements

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集体主义、和谐共生等 Collectivism, harmony between humans and nature, etc
2.您愿意向他人（如本国亲友）介绍以下类型的中国文化符号吗（1 = 非常不愿意，5 = 非常愿意）2. Are you willing to introduce the following types of Chinese cultural symbols to others (e.g., relatives and friends in your home country)? (1=Very unwilling, 5=Very willing)
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物质文化符号（饮食、景观等）Material cultural symbols (food, landscapes, etc.)
行为文化符号（节日、礼仪等）Behavioral cultural symbols (festivals, etiquette, etc.)
精神文化符号（流行文化、价值观念等）Spiritual cultural symbols (pop culture, values, etc.)

五、接受度的影响因素 V. Influencing Factors of Acceptance

（一）内容形式维度 (I) Content Form Dimension

请评估您对短视频中中国文化符号呈现的以下特征的满意度（1 = 非常不满意，5 = 非常满意）Please evaluate your satisfaction with the following presentation characteristics of Chinese cultural symbols in short videos (1=Very dissatisfied, 5=Very satisfied):

1.真实性（如场景客观、信息准确）Authenticity (e.g., objective scenes, accurate information)：

2趣味性（如创意表现、视觉效果、互动设计等）Interestingness (e.g., creative expression, visual effects, interactive design, etc.)：

3.易懂性（如语言简单、逻辑清晰、信息密度适中）Comprehensibility (e.g., simple language, clear logic, moderate information density)：

（二）平台特性维度 (II) Platform Characteristic Dimension

请评估您对常用短视频平台的以下特性的满意度（1 = 非常不满意，5 = 非常满意）Please evaluate your satisfaction with the following characteristics of your frequently-used short-video platform (1=Very dissatisfied, 5=Very satisfied):

1.使用便捷性（操作难度）Ease of use (operation difficulty)：

2.字幕功能（双语字幕、清晰度）Subtitle function (bilingual subtitles, clarity)：

3.加载流畅度 Loading smoothness：

4.互动性（评论、分享、合拍等功能）Interactivity (functions like comments, sharing, duets, etc.)：

5.个性化推荐（推送符合兴趣的文化符号内容）Personalized recommendation (pushing cultural symbol content that matches interests)：

6.您是否感觉长期只看到某类中国文化符号，希望看到更多样内容 . Do you feel that you only see certain types of Chinese cultural symbols for a long time and hope to see more diverse content?

六、短视频在文化教学中的应用看法

ViewsonUsingShortVideosinCultureTeaching

1.您喜欢在文化课中使用抖音短视频吗？

DoyoulikeusingTikTokshortvideosincultureclass?

2.您认为短视频有利于学习中国文化和国情吗？

DoyouthinkshortvideosarehelpfulforlearningChinesecultureandnationalconditions?

3.您会主动利用短视频学习汉语吗？

WillyouactivelyuseshortvideostolearnChinese?

4.您认为老师应选取多长的短视频用于教学？

Whatlengthofshortvideodoyouthinkissuitableforteaching?

5.您认为配有字幕的短视频重要吗？

Doyouthinksubtitlesareimportantinshortvideos?

6.您认为老师应选取什么样的短视频用于文化教学？（可多选）

Whatkindofshortvideosshouldteacherschooseforcultureteaching?(Multiplechoices)

7.您希望老师如何利用短视频进行教学？（可多选）

Howdoyouhopeteachersuseshortvideosinteaching?(Multiplechoices)

问卷结束，再次感谢您的参与！

Endofquestionnaire.Thankyouagainforyourparticipation!

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