Deepfake Media and Consumer Engagement: An Empirical Study of Social Media Users in Gen Z in China

Survey for AI-Generated Short Video Research
This questionnaire is part of an academic research project. All responses are anonymous and will be used for research purposes only. There are no right or wrong answers. Please answer according to your real experience. By continuing, you confirm that you are at least 18 years old and consent to participate in this study.

Part A: Demographic information 

1.Gender
2.Age
3. Education level
4. Monthly income
5. Occupation
6. Average time spent on TikTok/Douyin per day
7.Frequency of watching AI-generated videos

Part B: Please write a ‘√’ in the box to show you agree or disagree with the following statements

1 = strongly disagree, 2 = disagree, 3 = neither agree nor disagree, 4 = agree, 5 = strongly agree.

1. Perceived Realism

  • 很不同意
  • 不同意
  • 一般
  • 同意
  • 很同意
Even though I knew this video was AI-generated, it still felt real to me.
This AI-generated video looks like something that could happen in real life.
The AI-generated video evoked a sense of authenticity in its emotional expression.
Watching the AI-generated video made me feel immersed as if it were part of real life.

2. Perceived Deception

  • 很不同意
  • 不同意
  • 一般
  • 同意
  • 很同意
The AI generated video is not entirely truthful in its description of its content.
This AI-generated video misleads viewers about what actually happened.
This AI-generated video shows what viewers want to see, not reality.

3. Awareness of AI Generation

  • 很不同意
  • 不同意
  • 一般
  • 同意
  • 很同意
I noticed a label or message indicating that this video was AI-generated.
I realized that the video was created by AI rather than a human.
I understood that the video was synthetic and not a real recording of actual events.
I realized it was AI-generated while watching, without relying on comments or the description.

4.Cognitive Dissonance

  • 很不同意
  • 不同意
  • 一般
  • 同意
  • 很同意
I feel conflicted because I enjoy the video even though I know it is AI-generated.
I felt psychologically uncomfortable because my sense of enjoyment conflicted with the fact that the video was AI-generated.
A part of me feels like I shouldn't enjoy AI-generated video, but I will anyway
The fact that it’s fake yet entertaining makes the video more interesting to me
Knowing that it was generated by AI piqued my curiosity instead.

5.Consumer Engagement

  • 很不同意
  • 不同意
  • 一般
  • 同意
  • 很同意
Even though I know this video is AI-generated, I would still like it.
I would comment on this AI-generated video, even while being aware it is not real.
I would share this AI-generated video with others, despite knowing it is synthetic.
I would recommend this type of AI-generated video to my friends, even if I know it is not authentic.
I would continue to watch similar AI-generated videos in the future, even though I am aware they are not real.
更多问卷 复制此问卷