茯茶品牌市场调查
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1. 您的年龄段是？| What is your age group?
A.18–25岁 | 18-24 years old
B.25–45岁 | 25-34 years old
C.45–60岁 | 45-60 years old
D.60岁以上 | Above 60 years old
2. 您的性别？| What is your gender?
A.男 | Male
B.女 | Female
C.其他 | Other
3. 您目前居住在哪里？| Where do you currently reside?
A.中国大陆 | Mainland China
B.新加坡 | Singapore
C.其他地区 | Other regions
4. 您平时有饮茶习惯吗？ | Do you have a regular tea drinking habit?
A.每天 | Daily
B.每周几次 | Several times per week
C.偶尔 | Occasionally
D.从不 | Never
5. 您通常通过什么渠道购买茶叶？ | How do you usually purchase tea?
A.线上电商（淘宝/京东等） | E-commerce(Taobao, JD, etc.)
B.茶叶专卖店 | Specialty tea shops
C.超市/便利店 | Supermarkets/Convenience stores
D.茶馆/茶庄 | Tea houses
E.其他 | Others
6. 您购买茶叶主要用于？ | What is the main purpose of your tea purchase?
A.自饮 | Personal consumption
B.送礼 | Gift-giving
C.社交聚会 | Social gatherings
D.办公饮用 | Office consumption
7. 您是否听说过“茯茶”或“金花茶”？| Have you heard of “Fu Tea” or “Golden Flower Tea”?
A.是 | Yes
B.否 | No
8. 您对茯茶的“金花菌”（冠突散囊菌）健康功效了解吗？ | How familiar are you with the health benefits of the “Golden Flower” fungus in Fu Tea?
A.完全不了解 | Not at all familiar
B.略有耳闻 | Slightly familiar
C.有一定了解 | Moderately familiar
D.非常了解 | Very familiar
9. 如果茯茶具有祛湿、养胃等功效，您是否愿意尝试？ | If Fu Tea offers benefits like reducing dampness and nourishing the stomach, would you be willing to try it?
A.非常愿意 | Very willing
B.愿意 | Willing
C.一般 | Neutral
D.不愿意 | Unwilling
10. 您更喜欢哪种茯茶产品形态？ | Which form of Fu Tea product do you prefer?
A.传统砖茶 | Traditional brick tea
B.袋泡茶/茶包 | Tea bags
C.冷泡茶 | Cold brew tea
D.便携小包装 | Portable small packets
11. 您能接受一盒茯茶礼盒的价格范围是？ | What price range are you willing to pay for a box of Fu Tea gift set?
A.50元以下 | Below 50 CNY
B.50–100元 | 50–100 CNY
C.100–200元 | 100–200 CNY
D. 200元以上 | Above 200 CNY
12. 您是否对“丝路文化+非遗工艺”的品牌故事感兴趣？ | Are you interested in brand stories that combine “Silk Road culture + intangible cultural heritage craftsmanship”?
A.非常感兴趣 | Very interested
B.感兴趣 | Interested
C.一般 | Neutral
D.不感兴趣 | Not interested
13. 您通常通过哪些渠道了解茶叶品牌？ | Which channels do you usually use to learn about tea brands?
A.抖音/快手 | Douyin/Kuaishou
B.小红书 | Xiaohongshu
C.微信公众号 | WeChat Official Accounts
D.电视广告 | TV advertisements
E.朋友推荐 | Friend recommendations
F.KOL/博主推荐 | KOL/Blogger recommendations
14. 您对以下哪种营销活动更感兴趣？ | Which of the following marketing activities interests you more?
A.节日礼盒促销 | Festive gift box promotions
B.盲盒/IP联名 | Blind boxes/IP collaborations
C.线下茶文化体验活动 | Offline tea culture experiences
D.KOL直播带货 | KOL live streaming sales
15. 您是否愿意参与品牌社群或线下体验活动？| Are you willing to participate in brand communities or offline experience events?
A.非常愿意 | Very willing
B.愿意 | Willing
C.一般 | Neutral
D.不愿意 | Unwilling
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