一点点企业社会责任（CSR）对消费者影响的调查问卷[复制]

Dear Respondent: Hello! This questionnaire aims to understand your consumption experience with the brand "A Little Tea" and your perception and attitude towards its social responsibility activities such as charity and environmental protection. It will take approximately 3 to 5 minutes. Your feedback will help us better study the impact of the company's CSR on consumers and provide references for related analyses.
Please fill in based on your real experience and thoughts. All your answers will only be used for the academic research of the second course unit of Shanghai University of Finance and Economics. Personal information will be strictly confidential.
If you have not purchased any products from "A Little Tea"， you do not meet the requirements of this survey. Please close this questionnaire.
This survey was initiated by Yang Qianqian， a junior student at Shanghai University of Finance and Economics. I promise to handle the questionnaire data in accordance with academic norms.

尊敬的受访者：
您好！本次问卷旨在了解您对一点点品牌的消费体验及对其公益、环保等社会责任活动的认知与态度，需要3-5分钟。您的反馈将帮助我们更好地研究企业CSR对消费者的影响，为相关分析提供参考。
请根据您的真实体验和想法填写，您的所有回答仅用于上海财经大学积分单元2的课程学术研究，个人信息将严格保密。
如果您未购买过一点点的产品，您不符合本次调研对象的要求，请您关闭此问卷。
本次调研由上海财经大学大三学生杨茜茜发起。本人承诺按照学术规范处理问卷数据。

Part One: Basic Information

第一部分:基本信息

1. Your gender:

您的性别:

Male男Female女

2. Your age group:

您的年龄段:

18 - 25 years old (college students / new employees) [Core Customer Group]18-25 岁（大学生 / 初入职场）【核心客群】26 - 35 years old (urban white-collar workers / career professionals) [Core customer group]26-35 岁（都市白领 / 职场中坚）【核心客群】

3. Your occupation:

您的职业：

Students (including primary and secondary school students, undergraduate/graduate students)学生（含中小学、本科 / 专科、研究生）Public institutions / Civil servants (including government agencies, state-owned enterprises, public schools / hospitals, etc.)事业单位 / 公务员（含机关、国企、公立学校 / 医院等）Freelancers (including bloggers, designers, independent consultants, etc.)自由职业者（含自媒体、设计师、独立咨询等）Professionals in the service industry (including those in catering, retail, customer service, logistics, etc.)服务行业从业者（含餐饮、零售、客服、物流等）Unemployed / Out of work / Without employment 待业 / 失业 / 无业

4. The city where you work:

您工作的城市：

Part Two: A Little Tea of Consumption Behavior

第二部分:一点点消费行为

5. When you make purchases at our tea shop, what is the majority of the amount you spend in a single transaction?

您在一点点奶茶消费时，单次购买的金额大部分集中在哪个区间？

10 yuan and below (basic drainage product / without additives) 10 元及以下（基础引流款 / 无加料）11 - 15 yuan (Classic basic style / With a small amount of additional ingredients) 11-15 元（经典基础款 / 少量加料）16 - 20 yuan (main price range / regular ingredients added) 【Core range】16-20 元（主力价格带 / 常规加料）【核心区间】21 - 25 yuan (Extra Ingredients Edition / Raw Material Upgrade Edition) 【Core Range】21-25 元（多料款 / 原料升级款）【核心区间】

6. The frequency of your purchasing a small amount of products each month is:

您每月购买一点点产品的频率是:

Once a day or more 每天 1 次及以上3 to 5 times per week 每周 3-5 次Once or twice a week 每周 1-2 次Once or twice a month 每月 1-3 次Rarely make purchases (less than once per month) 几乎不买（每月少于 1 次)

Part Three: Understanding of a Little Tea of Corporate Social Responsibility Activities

第三部分:对一点点CSR活动的认知

7. Have you heard about the corporate social responsibility initiatives of A Little Tea (such as educational assistance programs, care for stray animals, charity calendars, etc.)?

您是否听说过一点点的企业社会责任活动（如助学项目、流浪动物关爱、公益日历等）?

Never heard of it 从未听说Have heard of it but don't know the details 听说过但不了解细节Understand the relevant details 了解部分细节Understand most of the details 了解大部分细节

8. Have you paid attention to any of the following CSR activities (multiple choices are allowed)

您关注过一点点以下哪些CSR活动（可多选）:

The "A Little Tea" Scholarship Program “一点点”助学项目Care for stray animals (such as the "Pet Love Project") 流浪动物关爱（如“毛孩子关怀计划”）Charity Calendar (Donates 1% of revenue to charity each year) 公益日历（每年将1%收入投入公益）Environmental protection measures (such as reducing food waste in stores) 环保举措（如门店减少食物浪费）Others (please specify: ) 其他（请注明:）

9. Do you agree that "a little tea of CSR activities have enhanced your liking for this brand"?

您是否认同“一点点的CSR活动提升了您对该品牌的好感”?

General 一般Agree moderately 比较认同Strongly agree 非常认同

Part Four: The Impact of CSR on Consumer Decisions and Consumers

第四部分:CSR对消费决策和消费者的影响

10. If A Little Tea launches products that are linked to CSR (such as using a portion of the proceeds for charity), would you be more likely to purchase them?

若一点点推出与CSR挂钩的产品（如部分收益用于公益），您是否更愿意购买?

neutrality 中立More inclined to 比较愿意Completely willing 完全愿意

11. Do you agree that "a little tea of CSR (Corporate Social Responsibility) performance can affect your long-term loyalty to the brand"?

您是否认同“一点点的CSR表现会影响您对该品牌的长期忠诚度”?

General 一般Agree moderately 比较认同Strongly agree 非常认同

12. After learning about the CSR initiatives of A Little Tea, has your appreciation for this brand increased?

了解一点点的CSR举措后，您对该品牌的好感度是否提升？

Significantly enhance 极大提升have improved 有所提升noninductive 无感Slightly decreased 略有降低Significantly reduce 极大降低

13. When the prices and flavors are similar, would one choose A Little Tea based on its CSR performance?

价格/口味相近时，是否因一点点的CSR表现优先选它？

bound to do sth 一定会most likely to 大概率会uncertainty 不确定It is highly unlikely 大概率不会

14.Do you have any other comments or suggestions regarding the CSR activities of A Little Tea?

您对一点点的CSR活动有其他意见或建议吗?

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