Skechers Marketing Strategy Customer Evaluation Survey
1. Have you purchased or used Skechers products in the past 12 months? (Single choice)
A. Yes
B. No (Thank you for your time; you may exit the survey)
2. Which age group do you belong to? (Single choice)
A. Under 18
B. 18-24
C. 25-34
D. 35-44
E. 45-54
F. 55 and above
3. What is your gender? (Single choice)
A. Male
B. Female
C. Prefer not to say
4. Which consumer group is Skechers primarily targeting? (Multiple choice)
A. Teenagers seeking trendy footwear
B. Young adults pursuing comfort and affordability
C. Middle-aged consumers prioritizing daily wear comfort
D. Fitness enthusiasts needing sports performance
E. Casual wear lovers valuing versatility
F. Other
5. How would you rate the overall comfort of Skechers products you have used or known? (1 = very dissatisfied, 5 = very satisfied)
A.1
B.2
C.3
D.4
E.5
6. How do you evaluate your satisfaction with Skechers products that you have used or are aware of? (1 = very dissatisfied, 5 = very satisfied)
A.1
B.2
C.3
D.4
E.5
7.How do you perceive the price-performance ratio of Skechers? (Single choice)
A. Very cost-effective
B. Reasonable value for money
C. Slightly overpriced
D. Too expensive
E. Not sure
8. Through which channel did you most recently purchase or learn about Skechers products? (Multiple choice)
A. Offline flagship stores
B. Third-party e-commerce platforms
C. Skechers' official website/app
D. Distributor stores/supermarket counters
E. Social media recommendations
F. Celebrity endorsements or event sponsorships
G. Other
9. How satisfied are you with the convenience of purchasing Skechers products? (1 = very dissatisfied, 5 = very satisfied)
A.1
B.2
C.3
D.4
E.5
10. Have Skechers' promotions influenced your purchase decision? (Single choice)
A. Yes, significantly
B. To some extent
C. No, not at all
D. I haven't noticed any promotions
11. What do you think is the biggest difference between Skechers and its competitors ? (Single choice)
A. More comfortable design
B. More affordable pricing
C. Trendier appearance
D. Better environmental sustainability
E. Other
12. What is your current occupation? (Single choice)
A. Student
B. Office worker
C. Professional
D. Entrepreneur
E. Retired
F. Other
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