偶像代言产品的消费影响与非粉丝其影响的对比

研究知情同意说明/Participant Information & Consent

感谢您参与本次关于“偶像代言对护肤品消费行为影响”的研究调研。本问卷旨在了解不同群体在偶像代言护肤品情境下的认知、态度与消费行为差异。

Thank you for participating in this research survey on the impact of celebrity endorsements on skincare consumption behavior. This questionnaire aims to understand differences in perceptions, attitudes, and consumption behaviors among different groups in the context of idol-endorsed skincare products.


本问卷预计完成时间约为 5 分钟。
The questionnaire will take approximately 5 minutes to complete.


我们承诺对您的所有回答严格保密。本问卷不会收集任何可识别个人身份的信息，所有数据仅用于本研究及本人 EPQ（Extended Project Qualification） 项目的匿名学术分析。
All responses will be kept strictly confidential. No personally identifiable information will be collected, and all data will be used solely for anonymous academic analysis for this study and the researcher’s EPQ (Extended Project Qualification) project.


您的参与完全出于自愿，您可在任何阶段选择停止填写问卷，而不会产生任何不利影响。
Your participation is entirely voluntary. You may stop completing the questionnaire at any time without any negative consequences.


开始并提交问卷即表示您已阅读并理解上述说明，并同意参与本研究。
By starting and submitting this questionnaire, you confirm that you have read and understood the information above and agree to participate in this study.

1. 请选择最符合您的身份/ Please select the option that best describes you:
2. 您的性别 / Gender:
3. 您的年龄段 / Age group:
4.

针对 &TEAM 代言的 Torriden 护肤品，以下哪项最符合您的情况？/ Regarding Torriden skincare endorsed by &TEAM, which of the following best describes your situation?


https://torridennow.com（点击即可进入官网搜索，了解更多Torriden产品/ Click to enter the official website and search to learn more about Torriden products）

5.

  1. &team的代言会让我注意到一个原本不关注的护肤品品牌。 / &TEAM’s endorsement makes me notice skincare brands that I did not pay attention to before.
6.

  1. &TEAM 代言 Torriden 护肤品会增加我对该品牌的兴趣。/ &TEAM’s endorsement of Torriden skincare increases my interest in the brand.
7.

  1. 看到 &TEAM 代言 Torriden 护肤品后，我会更愿意去搜索其产品信息（如成分、口碑等）。/ After seeing &TEAM endorse Torriden skincare, I am more willing to search for product information (such as ingredients and reviews).
8.

  1. &TEAM 代言 Torriden 护肤品会让我更愿意尝试购买此前从未使用过的产品。/ &TEAM’s endorsement of Torriden skincare makes me more willing to try purchasing products that I have not used before.
9.

  1. 如果 &TEAM 代言该品牌的全新品类（例如从护肤品延伸到彩妆），我也愿意尝试。/ If &TEAM endorses a completely new product category of the brand (for example, extending from skincare to makeup), I would also be willing to try it.
10.

  1. 我认为由 &TEAM 代言的护肤品，其质量是可靠的。/ I believe that skincare products endorsed by &TEAM are reliable in terms of quality.
11.

  1. 我愿意为 &TEAM 代言的护肤品支付比同类非代言产品稍高的价格。/ I am willing to pay a slightly higher price for skincare products endorsed by &TEAM compared to similar non-endorsed products.
12.

  1. 因为 &TEAM 的代言，我会对他们所代表的品牌产生更多好感。/ Because of &TEAM’s endorsement, I feel more positive toward the brands they represent.
13.

  1. 如果 &TEAM 代言的护肤品让我感到不满意，我可能会选择不再购买，但不会特意在公开平台上批评该产品。/ If I am dissatisfied with skincare products endorsed by &TEAM, I may stop purchasing them, but I would not deliberately criticize the product publicly.
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