A Survey on the Impact of Lisa and Her Performances on Intention to Visit Thailand

您好，诚挚邀请您参与本次学术研究。本问卷旨在了解公众对 Lisa 及其 Crazy Horse 演艺活动的看法，以及这对泰国旅游形象和意愿的影响。问卷采用匿名形式，数据仅用于学术分析。
Hello, we sincerely invite you to participate in this academic research. This questionnaire aims to understand public opinions on Lisa and her Crazy Horse performance, as well as the impact on Thailand’s tourism image and intention to visit. The survey is anonymous, and data will be used for academic analysis only.
1. 您的年龄段 / Your Age：
2. 您的性别 / Your Gender：
3. 您之前是否去过泰国旅游？/ Have you traveled to Thailand before？
4. 您是通过哪些渠道了解到 Lisa 参加 Crazy Horse 活动的？/ How did you learn about Lisa’s participation in the Crazy Horse event? (Select all that apply)
以下题项请使用 5 点李克特量表评分：1-非常不信 2-不信 3-中立 4-信任 5-非常信任 / Please rate using a 5-point Likert scale: 1-Strongly Distrust to 5-Strongly Trust

请评价您对下面信息来源的信任程度
Please rate your level of trust in the information sources mentioned below
5. 社交媒体 (微博/抖音等) / Social Media (e.g., Weibo, Douyin)
6. 传统媒体 (电视/新闻) / Traditional Media (e.g., TV, News)
7. 熟人或朋友 / Word of Mouth (Acquaintances/Friends)
8. (开放题) 您是否观察到 Lisa 或 BLACKPINK 的表演风格发生了变化？如果有，请描述您对这些变化的态度。
(Open-ended) Have you observed any changes in the performance style of Lisa or BLACKPINK? If so, please describe your attitudes towards these changes.
请使用 5 点李克特量表评分：1-非常不同意 2-不同意 3-中立 4-同意 5-非常同意 Please rate using a 5-point Likert scale: 1-Strongly Disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly Agree

对 Lisa 的态度 / Attitudes Toward Lisa
9. 我视 Lisa 为我的偶像 / I regard Lisa as my idol
10. 我在情感上与 Lisa 有很强的认同感 / I have a strong sense of identification with Lisa
11. 我能够接受 Lisa 的艺术表达形式（即使包含大胆或争议性元素）/ I can accept Lisa’s forms of artistic expression (even if they contain bold or controversial elements)
12. 我认为艺人有权决定自己的演出风格和内容 / I believe artists have the right to decide their own performance style and content
请使用 5 点李克特量表评分：1-非常不同意 2-不同意 3-中立 4-同意 5-非常同意 Please rate using a 5-point Likert scale: 1-Strongly Disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly Agree

对 Crazy Horse 表达的态度 / Attitudes Toward Crazy Horse Expression
13. 我认为 Crazy Horse 秀是一种表演艺术 / I consider the Crazy Horse Show to be a form of performance art
14. 我理解 Crazy Horse 表演中包含的视觉冲击元素 / I understand the visually striking elements included in the Crazy Horse performance
15. 我能够从艺术欣赏的角度看待 Crazy Horse 表演 / I am able to view the Crazy Horse performance from the perspective of art appreciation
16. 这种表演形式带给我情感上的震撼（正面或负面） / This form of performance creates an emotional impact on me (positive or negative)
目的地形象 (泰国) / Destination Image (Thailand)
17. 当提到“泰国”作为旅游目的地时，以下哪些描述符合您的印象？When mentioning “Thailand” as a tourist destination, which of the following descriptions match your impression? (Select all that apply)
请使用 5 点李克特量表评分：1-非常不同意 2-不同意 3-中立 4-同意 5-非常同意Please rate using a 5-point Likert scale: 1-Strongly Disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly Agree
18. 泰国整体上是一个迷人的旅游目的地 / Thailand is an attractive tourist destination overall
19. 泰国的文化氛围非常开放包容 / Thailand has a very open and inclusive cultural atmosphere
20. 我对泰国的旅游体验持有积极的期待 / I hold positive expectations for the tourism experience in Thailand
请使用 5 点李克特量表评分：1-非常不同意 2-不同意 3-中立 4-同意 5-非常同意Please rate using a 5-point Likert scale: 1-Strongly Disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly Agree

赴泰旅游意愿 / Travel Intentions Toward Thailand
21. 总体而言，我愿意去泰国旅游 / Overall, I am willing to travel to Thailand
22. Lisa 担任泰国旅游大使的身份增加了我对去泰国旅游的兴趣 / Lisa’s role as Tourism Ambassador for Thailand increases my interest in traveling there
23. 因为 Lisa 的缘故，我更想了解泰国的文化 / Because of Lisa, I am more interested in learning about Thai culture
24. Lisa 参加 Crazy Horse 的表演降低了我去泰国旅游的意愿 / Lisa’s participation in the Crazy Horse performance decreases my willingness to visit Thailand
25. 我未来三年内有明确的赴泰旅游计划 / I have definite plans to visit Thailand in the next three years
26. 开放式问题（选填）/ Open-Ended Questions (Optional)

您认为关于 Lisa 的争议事件是否影响了您对泰国旅游的看法？如果有，是如何影响的？Do you feel that the controversy surrounding Lisa has influenced your thoughts about traveling to Thailand? If so, how?
问卷结束，感谢您的配合！End of survey, thank you for your cooperation!
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