消费者选择一次性便携式洗护用品的影响因素

亲爱的参与者：

您好！非常感谢您抽出宝贵时间参与本次关于一次性便携式洗护用品的问卷调查。

随着生活节奏的加快，一次性便携式洗护用品以其便捷等特点逐渐受到关注。本次问卷旨在了解您对一次性便携式洗护用品的认知、消费行为、选择背后的心理动因以及受营销因素影响的情况等。

问卷中的问题均无对错之分，您只需根据自身实际情况和真实想法作答即可。所有收集到的信息都会被严格保密，仅用于研究分析。

再次感谢您的支持与配合！

Dear Participants:

Hello! Thank you very much for taking your precious time to participate in this questionnaire survey on disposable portable bathing and grooming products.

With the acceleration of the pace of life, disposable portable bathing and grooming products have gradually attracted attention due to their convenience and other characteristics. This questionnaire aims to understand your cognition, consumption behavior, psychological motivation behind your choices, and the influence of marketing factors on disposable portable bathing and grooming products.

There are no right or wrong answers to the questions in the questionnaire. You only need to answer based on your actual situation and true thoughts. All collected information will be strictly kept confidential and used only for research and analysis.

Thank you again for your support and cooperation!

1. 您的性别?Your gender?

男Male女Female

2. 您的年龄段是?Your age group?

18岁以下Under.1818-29岁18-29.years.old30-45岁30-45.years.old45岁及以上45.years.old.and.above

3. 您的职业是?Your occupation?

学生Student企业/公司职员Enterprise/company.employee自由职业者Freelancer教师Teacher医护人员Medical.staff公务员/事业单位人员Civil.servant/institution.staff其他Others

4. 您对于一次性便携式洗护用品的了解程度?Your level of understanding of disposable portable bathing and grooming products?

非常了解Very.well.informed比较了解Fairly.well.informed一般Neutral不太了解Slightly.informed完全不了解Completely.uninformed

5. 您会使用一次性便携式洗护用品吗?频率是多久一次?Do you use disposable portable bathing and grooming products?What is the frequency?

会，每天都用Yes,.every.day会，每周3-5次Yes,.3-5.times.a.week会，每周1-2次Yes,.1-2.times.a.week会，每月1-3次Yes,.1-3.times.a.month会，偶尔（每年几次）Yes,.occasionally.(several.times.a.year)不会No

6. 您每月在一次性便携式洗护用品的消费金额大概是多少?What is your approximate monthly consumption on disposable portable bathing and grooming products?

50元以下Below.50.CNY（RM28）50-100元50-100.CNY（RM28-56）100-200元100-200.CNY（RM56-113）200-300元200-300.CNY（RM113-170）300元以上Above.300.CNY（RM170）

7. 您平时喜欢购买什么种类的一次性便携式洗护用品?What types of disposable portable bathing and grooming products do you usually like to buy?[Multiple choices]

旅行装洗发水Travel-sized.shampoo旅行装沐浴露Travel-sized.body.wash一次性洁面巾Disposable.facial.cleansing.cloths压缩毛巾Compressed.towels旅行装护发素Travel-sized.hair.conditioner旅行装身体乳Travel-sized.body.lotion其他（请注明）Others.(please.specify)

8. 您通过什么方式了解到上述所选洗护用品的信息?How did you learn about the above-selected bathing and grooming products?[Multiple choices]

多样功能组合宣传Promotion.of.diverse.functional.combinations包装颜值吸引Attractive.packaging.design直播间种草Live.stream.recommendation社交平台达人推荐Influencer.recommendation.on.social.platforms朋友/家人推荐Recommendation.from.friends/family线下广告（海报、传单等）Offline.advertisements.(posters,.flyers,.etc.)其他（请注明）Others.(please.specify)

9. 您一般在什么地方购买一次性便携式洗护用品?Where do you usually buy disposable portable bathing and grooming products?

线下超市Offline.supermarkets便利店Convenience.stores美妆个护店Beauty.and.personal.care.stores电商平台（如淘宝、京东等）E-commerce.platforms.(e.g.,.Taobao,.JD.com,.etc.)品牌官网Brand.official.websites其他（请注明）Others.(please.specify)

10. 您在什么环境下会倾向于选择一次性便携式洗护用品?In what situations do you tend to choose disposable portable bathing and grooming products?[Multiple choices]

工作/出差时Working/business.trip外出旅行时Traveling运动健身后After.exercise.and.fitness野餐/户外活动时Picnics/outdoor.activities酒店住宿时Hotel.accommodation其他（请注明）Others.(please.specify)

11. 您喜欢上述所选的一次性便携式洗护用品原因有哪些?What are the reasons for your preference for the above-selected disposable portable bathing and grooming products?[Multiple choices]

方便携带Easy.to.carry即开即用Ready.to.use.upon.opening使用感好Good.user.experience包装吸引人Attractive.packaging品牌信赖Brand.trust安全无刺激Safe.and.non-irritating其他（请注明）Others.(please.specify)

12. 您认为会促使您第一次尝试一个一次性便携式洗护用品的原因是?What do you think would motivate you to try a disposable portable bathing and grooming product for the first time?[Multiple choices]

朋友/家人推荐Recommendation.from.friends/family广告宣传吸引Attractive.advertising包装新颖Novel.packaging促销活动（如打折、买赠等）Promotional.activities.(e.g.,.discounts,.buy-one-get-one-free,.etc.)价格便宜Low.price好奇想尝试Curiosity.to.try其他（请注明）Others.(please.specify)

13. 您选择一次性便携式洗护用品而不选择常规装洗护用品的主要原因是?What are the main reasons for choosing disposable portable bathing and grooming products over regular-sized ones?[Multiple choices]

品类选择多Wide.range.of.product.categories体积小便于携带Small.size.and.easy.to.carry无需分装，较为便捷No.need.for.repackaging,.more.convenient单次使用更卫生More.hygienic.for.single.use其他（请注明）Others.(please.specify)

14. 您希望通过使用一次性便携式洗护用品达到什么目的?What goals do you hope to achieve by using disposable portable bathing and grooming products?[Multiple choices]

清洁护肤Cleansing.and.skin.care便携出行Portable.for.travel应急使用Emergency.use卫生安全Hygiene.and.safety其他（请注明）Others.(please.specify)

15. 您认为一次性便携式洗护用品需要有哪些功能?What functions do you think disposable portable bathing and grooming products need to have?[Multiple choices]

独立小包装，卫生便携Individual.small.packaging,.hygienic.and.portable一次性即用，无需清洗Disposable.ready-to-use,.no.cleaning.required不同肤质适用标识Labels.for.different.skin.types便携易撕口设计Portable.and.easy-tear.design其他（请注明）Others.(please.specify)

16. 您认为哪些点能吸引您再次复购这款洗护用品?What factors would attract you to repurchase this bathing and grooming product?[Multiple choices]

使用感好Good.user.experience价格实惠Affordable.price包装吸引人Attractive.packaging品牌信赖Brand.trust其他（请注明）Others.(please.specify)

17. 您会倾向于选择哪一种功效的洗护用品?What efficacy of bathing and grooming products do you tend to choose?[Multiple choices]

清爽控油Refreshing.and.oil-controlling保湿滋润Moisturizing.and.nourishing温和舒缓Gentle.and.soothing香氛留香Fragrance.lasting无硅油/无添加Silicone-free/additive-free其他（请注明）Others.(please.specify)

18. 您更倾向于哪一种包装风格的洗护用品?What packaging style of bathing and grooming products do you prefer?[Multiple choices]

清新简约风格Fresh.and.minimalist.style中国风Chinese.style时尚潮流风Fashion.and.trendy.style环保风（可降解、简约环保包装）Eco-friendly.style.(degradable,.simple.and.eco-friendly.packaging)其他（请注明）Others.(please.specify)

19. 价格是否会影响您购买一次性便携式洗护用品的意愿?Does price affect your willingness to buy disposable portable bathing and grooming products?

会，价格是重要影响因素Yes,.price.is.an.important.influencing.factor一般，价格有一定影响Neutral,.price.has.a.certain.influence不会，主要看产品本身No,.mainly.depending.on.the.product.itself

20. 您认为商家采取什么样的促销方式会吸引您购买?What promotional methods do you think merchants can adopt to attract you to buy?[Multiple choices]

买一送一Buy.one.get.one.free赠送礼品Free.gifts打折优惠Discounts满减活动Full.reduction.activities抽奖Lottery.draws会员专属折扣Member-exclusive.discounts其他（请注明）Others.(please.specify)

21. 品牌知名度会影响您购买一次性便携式洗护用品吗?Does brand awareness affect your purchase of disposable portable bathing and grooming products?

会，只买知名品牌Yes,.only.buy.well-known.brands优先考虑知名品牌Prioritize.well-known.brands一般，知名或不知名品牌都会尝试Neutral,.willing.to.try.both.well-known.and.unknown.brands不会，主要看产品本身No,.mainly.depending.on.the.product.itself

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