Customer Experience Survey on JD Cold-Chain 5G+Edge AI Technology

This survey is designed to gather feedback from customers who have purchased fresh products through JD platform, particularly regarding your experience with product freshness, delivery timeliness, and packaging quality. Your responses will help evaluate the impact of JD’s new cold-chain technology on service quality. The survey is anonymous and will take approximately 5–7 minutes to complete. Thank you for your time and contribution.

1. Gender:
2. Age group
3. Have you purchased fresh products (e.g., vegetables, fruits, dairy, frozen foods) via JD platform in Beijing?
4. How often do you purchase fresh products on JD per month?
5. How would you rate the timeliness of JD fresh delivery?
6. Was the packaging of fresh products intact upon delivery?
7. How fresh were the fresh products (e.g., vegetables, fruits) when delivered?
8. Compared to 2024, do you think the freshness of JD fresh products has improved in 2025?
9. Are you aware of JD’s use of “5G + Edge AI” technology in its cold-chain logistics?（
10. If you know JD uses smart temperature-control technology, does it increase your confidence in their fresh products?
11.

Would you be willing to pay a slightly higher price for fresh products guaranteed by smart cold-chain technology？

12.

Overall, how satisfied are you with JD’s fresh delivery service? (1 = very dissatisfied, 5 = very satisfied)

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