AI-Driven Marketing's Impact on UK Youth Gambling

Research Purpose: Hello! We are conducting an academic study to understand how Artificial Intelligence (AI)-driven online gambling platform marketing strategies influence the gambling behavior of young adults aged 18-29 in the UK. Your participation is crucial to our understanding of this complex phenomenon.

Participation Information:

· Voluntary Participation: Your participation is entirely voluntary. You may choose to withdraw from the survey at any time without providing any reason.

· Anonymity and Confidentiality: This survey is strictly anonymous. We do not collect any personally identifiable information (e.g., name, IP address, email). All data will be used solely for academic research purposes and kept strictly confidential.

· Time Commitment: The questionnaire will take approximately 10-15 minutes to complete.

· Eligibility Requirements: You must be aged between 18 and 29 years old, reside in the UK, and have engaged in online gambling at least once in the past month.

· Risks and Support: Answering questions about gambling may cause discomfort. If you feel distressed, please remember you are not alone. At the end of the questionnaire, we will provide links and contact details for professional gambling support organizations.

Please read each question carefully and select the answer that best reflects your true feelings and experiences.

1. What is your age?
2. What is your gender?
3. What is your highest level of education?
4. What is your current primary employment status?
Perceived AI Personalization
5.

The betting options recommended by the gambling app/website are highly aligned with my interests.

6.

I feel that the app/website's recommendations are tailor-made based on my gambling history.

7.

The personalized content on the app/website makes it easier for me to find the betting options I want.

8.

Through the app/website, I can always find options similar to my past betting preferences.

Perceived AI Urgency
9.

When I see odds changing rapidly, I feel compelled to place a bet immediately.

10.

The gambling app/website makes me feel time-pressured by rapidly updating information.

11.

The gambling app/website makes me feel time-pressured by rapidly updating information.

12.

Real-time information on the app/website (e.g., changing odds) creates a sense of urgency that pushes me to make quick decisions.

Perceived AI Recommendation 
13.

The gambling app/website tells me which bets are popular.

14.

When I see that others are betting on a certain option, I feel that this bet is more "reliable."

15.

"Popular recommendations" or "everyone is betting on" prompts on the app/website influence my betting decisions.

16.

Seeing user-recommended or popular betting options makes me feel that my choices are validated.

Sensation Seeking

17.

I like to do exciting things.

18.

I like to have unusual experiences.

19.

I like to take risks.

20.

I like novelty and variety.

21.

I like novelty and variety.

Escapism
22.

I gamble to forget my worries.

23.

I gamble to escape the stress of everyday life.

24.

Gambling allows me to temporarily stop thinking about my problems.

25.

When I gamble, I feel like time flies by, and I get completely immersed.

26.

Gambling allows me to detach from reality.

Illusion of Control
27.

I believe I can influence gambling outcomes through my judgment.

28.

I feel I have the ability to discern patterns or regularities in gambling.

29.

I feel I can improve my chances of winning in gambling through experience or skill.

30.

Platform statistics or "cash-out" features make me feel like I am making strategic decisions.

31.

I believe I can find and exploit moments of "good luck."

gambling experiences
32.

In the past month, my spending on online gambling has been very high.

33.

In the past month, my frequency of engaging in online gambling has been very high.

34.

In the past month, the duration of each online gambling session has been very long.

Rational Tendency

35.

I enjoy solving complex intellectual challenges.

36.

I tend to carefully analyze all information before making a decision.

37.

I enjoy thinking about problems.

38.

I usually use logic to solve problems.

39.

In my decision-making, rational thinking is more important than intuition.

Problem Gambling Severity
40.

Have you spent more money on gambling than you could afford?

41.

Have you spent more money on gambling than you could afford?

42.

Have you felt that you have a problem with gambling?

43.

Have you felt that you have a problem with gambling?

44.

Has your gambling caused any negative impacts on your financial situation?

45.

Have you tried to hide the extent of your gambling from others?

46.

Have you ever borrowed money or sold anything to gamble or pay gambling debts?

47.

Have you felt guilty about your gambling?

48.

Have you felt stressed, anxious, or depressed because of your gambling?

End of Questionnaire: Thank you for completing this survey! Your valuable feedback is crucial for our research. If you have experienced any discomfort during the completion of this questionnaire, or if you believe that you or someone you know might have a gambling problem, we strongly recommend seeking professional help. 
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