The core reasons for choosing Starbucks: 【Multiple choice, Required, Max 3 options】
The consumption category you usually choose: 【Single choice, Required】
Considering the products, environment and brand experience provided by Starbucks, how do you think about its pricing? 【Single choice, Required】
Compared with other coffee brands such as Luckin and Costa, what do you think are Starbucks' core advantages? 【Multiple choice, Optional】
Have you consumed at Starbucks in different cities or different stores? 【Single choice, Required】
Do you agree with the statement: "No matter which Starbucks store I go to in China, the taste of core drinks (e.g., Americano, Latte) and new launches (e.g., Christmas limited editions, Belgian chocolate flavor) is almost the same"? 【Single choice, Required】
How do you evaluate the taste consistency of the same type of Starbucks' baked goods across different stores? 【Single choice, Required】
Do you think the product standardization of Starbucks has improved your consumption experience? 【Single choice, Required】
What aspects of Starbucks' current product standardization need optimization the most? 【Multiple choice, Required, Max 2 options】
How well do you think Starbucks has done in localization (adapting to Chinese tastes) while adhering to standardization? 【Single choice, Required】
What is your attitude towards Starbucks' product strategy of "standardization as the main focus, with a small number of regional limited editions"? 【Single choice, Required】
If Starbucks increases regionalized products (e.g., Chinese flavors), how will your consumption willingness change? 【Single choice, Required】
To improve your satisfaction with Starbucks, which aspect do you hope it will improve the most? 【Single choice, Required】
As a consumer, do you have any other suggestions for the experience brought by Starbucks' existing products? 【Open question, Optional】