Thank you for taking the time to complete this survey.
This questionnaire aims to understand consumers’ tea consumption habits and perceptions related to Fujian Oolong Tea in Malaysia.
Before participating, please ensure that you meet the following criteria:
• Ag ed 18 years or above
• C urr ently living in Malaysia
• Have experience drinking tea
This survey is conducted for academic research purposes only. All responses are anonymous and confidential, and the data collected will be used solely for academic analysis.
If you have any questions regarding this survey, please feel free to contact me at: ukiy153@gmail.com
Thank you sincerely for your valuable time and support.
Q1. What is your gender? Male Female
Q2. What is your age? 18–25 26–35 36–45 46–55 Above 55
Q3.What is your average monthly personal income? (MYR) Below RM 2,000 RM 2,000–3,999 RM 4,000–5,999 RM 6,000–7,999 RM 8,000 and above
Q4. How often do you drink tea? Almost every day 3–5 times per week 1–2 times per week Occasionally Rarely
Q5. What types of tea do you usually drink? Green tea Black tea Oolong tea Dark tea White tea Herbal or floral tea Not sure
Q6. What are your main reasons for drinking tea? Health benefits Part of daily routine Enjoy the taste and aroma To stay refreshed or alert For social occasions or gatherings Others:
Q7. Which factors influence your tea purchasing decision most? Taste and aroma Price Brand awareness Place of origin Health benefits Packaging design Ease of preparation / consumption
Q8. In general, which price level do you find acceptable for tea products?(including different forms such as loose-leaf tea, tea bags, and ready-to-drink tea products) Affordable (suitable for everyday consumption) Mid-range (good quality for regular purchase) Mid-to-premium (higher quality or suitable for gifting) Premium / high-end (specialty or luxury products)
Q9. Where do you usually purchase tea? Supermarkets or shopping malls Specialty tea shops E-commerce platforms Social media or livestream sales Friends or overseas purchase Others:
Q10. Have you heard of Fujian Oolong Tea （such as Anxi Tieguanyin, Dahongpao) before? Yes, and I have tried it Yes, but I have never tried it No, I have not heard of it
Q11. Which types of Fujian Oolong Tea have you heard of? Anxi Tieguanyin Wuyi Rock Tea (e.g. Dahongpao, Shuixian, Rougui) Yongchun Foshou Others: Not sure
Q12. What impressions do you associate with Fujian Oolong Tea? Traditional and cultural Healthy and natural High-quality and premium Distinctive flavor and aroma Not familiar with it
Q13. How likely are you to purchase Fujian Oolong Tea in the future? Very likely Somewhat likely Not sure Unlikely Very unlikely
Q14. What would make you more willing to buy Fujian Oolong Tea? Clear and trustworthy product information(e.g. origin, ingredients, brewing method) More affordable pricing Stronger brand awareness(e.g. advertising, social media, recommendations) Easier availability in local stores Product formats suitable for local consumption habits
Q15: Which forms of oolong tea products do you prefer? Loose-leaf oolong tea (traditional brewing) Small-pack oolong tea (single-serve or vacuum-packed) Tea bags (including pyramid tea bags) Ready-to-drink bottled oolong tea Oolong tea used in milk tea or blended beverages
Q16. Do you have any comments or suggestions regarding Fujian Oolong Tea in the Malaysian market?