Huawei Smartphone Localisation Strategy in Malaysia

Dear Participant,
Thank you for taking the time to participate in this academic research survey. This study aims to understand consumer perceptions regarding Huawei smartphone’s localisation features in the Malaysian market. Your responses will remain anonymous and confidential, and will be used solely for academic purposes. The survey will take approximately 5-7 minutes to complete.

1. What is your age group?

A. 18-24 yearsB. 25-34 yearsC. 35-45 yearsD. Above 45 years old (End of questionnaire)

2. Which brand is your current primary smartphone?

A. HuaweiB. SamsungC. Apple (iPhone)D. Xiaomi/Oppo/VivoE. Other

3. How long have you been using your current smartphone?

A. Less than 6 monthsB. 6 months – 1 yearC. 1 – 2 yearsD. More than 2 years

4. Do you agree with the statement, ‘I understand that Huawei smartphones offer a Malay user interface’?

A. Strongly DisagreeB. DisagreeC. NeutralD. AgreeE. Strongly Agree

5. Do you agree with the statement, ‘I believe the camera on Huawei phones is well-optimised for Malaysia’s bright, tropical lighting.’?

A. Strongly DisagreeB. DisagreeC. NeutralD. AgreeE. Strongly Agree

6. How important is a Malay-language interface to you when choosing a smartphone?

A. Not important at allB. Slightly importantC. Moderately importantD. Very importantE. Extremely important

7. Which of the following localised features would most influence you to consider purchasing a Huawei smartphone? (Multiple selection)

Malay-language UI / voice assistant Camera optimised for tropical light and scenery Localised after-sales service & warranty support Partnerships with local carriers (e.g., bundled data plans) Marketing that reflects Malaysian culture/festivals Payment app integration (e.g., Touch ‘n Go, GrabPay) None of the above

8. Where are you most likely to see information about Huawei’s local promotions or new features?

A. Social media (Instagram, Facebook, TikTok)B. Official website or email newsletterC. Telecom operator stores or promotionsD. Word of mouth (friends/family)E. I don’t notice such promotions

9. Compared to other major brands (Samsung, Apple, etc.), how would you rate Huawei’s effort in catering to Malaysian users’ needs?

A. Much worse than othersB. Somewhat worseC. About the sameD. Somewhat betterE. Much better

10. Which of the following factors are most critical to you when buying a new smartphone? (Multiple selection)

Price and value for money Camera quality Battery life Brand reputation Local availability & service support Software/OS features (e.g., language, UI design) 5G and network compatibility Design and build quality

11. In your opinion, what is one specific feature or change Huawei could introduce to better serve smartphone users in Malaysia?

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