Dear Sir/Madam,
We are conducting research on "Users' Intention to Use Securities Firms' Robo-Advisors" to understand your attitude and needs regarding robo-advisors provided by securities firms. This questionnaire is anonymous, and the data will only be used for academic research with strict confidentiality. The completion will take approximately 8-10 minutes. Please answer based on your true feelings. Thank you for your support and cooperation!
I. Perception of Core Characteristics of Robo-Advisors (1 = Strongly Disagree, 7 = Strongly Agree) (1) Recommendation Accuracy 1. The securities portfolio recommended by the securities firm's robo-advisor is highly consistent with my risk-bearing capacity.
Strongly Disagree
Strongly Agree
2. The risk-return characteristics of the recommended products meet my investment expectations.
Strongly Disagree
Strongly Agree
3. The recommendations of this robo-advisor will not deviate from my core investment goals (e.g., short-term arbitrage / long-term value appreciation).
Strongly Disagree
Strongly Agree
4. Reverse item: I often feel that the products recommended by the robo-advisor do not match my position needs.
Strongly Disagree
Strongly Agree
(2) Professional Linkage 5. The recommendation results of the robo-advisor are accompanied by industry research reports or data analysis support, which enhances my decision-making confidence.
Strongly Disagree
Strongly Agree
6. It can adjust recommendations in real-time based on industry dynamics (e.g., policy adjustments, sector rotations).
Strongly Disagree
Strongly Agree
7. Its recommendation logic can be linked to the securities firm's professional research resources (e.g., industry knowledge graphs), making it easy to understand.
Strongly Disagree
Strongly Agree
8. Reverse item: The robo-advisor's recommendations lack professional analysis basis and only rely on basic data.
Strongly Disagree
Strongly Agree
(3) Compliance Transparency 9. The robo-advisor clearly discloses the algorithm allocation logic and decision-making basis.
Strongly Disagree
Strongly Agree
10. It explicitly publicizes conflict of interest isolation measures (e.g., not recommending high-commission associated products).
Strongly Disagree
Strongly Agree
11. The compliance operation processes (e.g., risk reminders, information disclosure) are fully displayed.
Strongly Disagree
Strongly Agree
12. Reverse item: I am unclear about the robo-advisor's compliance guarantee mechanisms and data usage rules.
Strongly Disagree
Strongly Agree
II. User Perceived Value (1 = Strongly Disagree, 7 = Strongly Agree) (1) Functional Value 13. After using this robo-advisor, my securities asset allocation has become more reasonable and efficient.
Strongly Disagree
Strongly Agree
14. Its recommended portfolio can effectively complement existing positions and reduce the risk of single-asset exposure.
Strongly Disagree
Strongly Agree
15. Compared with screening products by myself, it can help me accurately match securities products that meet my needs.
Strongly Disagree
Strongly Agree
16. Reverse item: Using the robo-advisor has not improved the quality of my investment decisions.
Strongly Disagree
Strongly Agree
(2) Professional Value 17. The research report linkage function has provided me with professional investment perspectives that are difficult to obtain individually.
Strongly Disagree
Strongly Agree
18. Its interpretation of industry trends is consistent with the securities firm's professional research conclusions, with high credibility.
Strongly Disagree
Strongly Agree
19. The professional logic behind the algorithm (e.g., portfolio optimization model) enhances the persuasiveness of the recommendations.
Strongly Disagree
Strongly Agree
20. Reverse item: The robo-advisor lacks professional support and is no different from ordinary wealth management tools.
Strongly Disagree
Strongly Agree
(3) Safety Value 21. During the investment process, the operation of the robo-advisor makes me feel that potential risks are under control.
Strongly Disagree
Strongly Agree
22. When using the robo-advisor, I feel psychologically comfortable providing information required for portfolio allocation.
Strongly Disagree
Strongly Agree
23. The risk reminder and adjustment mechanisms make me feel less anxious about making investment mistakes.
Strongly Disagree
Strongly Agree
24. Reverse item: When using the robo-advisor, I often feel uneasy about potential operational or investment-related risks.
Strongly Disagree
Strongly Agree
III. User Trust (1 = Strongly Disagree, 7 = Strongly Agree) (1) Algorithm Trust 25. I believe the recommendations of the robo-advisor can effectively control investment risks.
Strongly Disagree
Strongly Agree
26. The accuracy of its portfolio optimization algorithm has been professionally verified, with high reliability.
Strongly Disagree
Strongly Agree
27. It can adjust recommendations dynamically based on market fluctuations, with strong adaptability.
Strongly Disagree
Strongly Agree
28. Reverse item: I lack confidence in the algorithm decision-making logic of the robo-advisor.
Strongly Disagree
Strongly Agree
(2) Institutional Trust 29. Based on the securities firm's license qualifications and industry reputation, I trust the objectivity of its recommendations.
Strongly Disagree
Strongly Agree
30. The securities firm's professional investment research team provides support for the robo-advisor, reducing recommendation biases.
Strongly Disagree
Strongly Agree
31. It adheres to the principle of customer interest first, with no excessive marketing tendencies.
Strongly Disagree
Strongly Agree
32. Reverse item: I am worried that the securities firm will promote high-commission products through the robo-advisor for profit.
Strongly Disagree
Strongly Agree
(3) Data Trust 33. I believe that the securities firm has the capability to properly protect my sensitive information, such as position data and transaction records.
Strongly Disagree
Strongly Agree
34. I trust that the securities firm will comply with regulatory requirements in collecting and using my data and will not misuse such information.
Strongly Disagree
Strongly Agree
35. I trust that the securities firm has established adequate technical and managerial safeguards to prevent data leakage.
Strongly Disagree
Strongly Agree
36. Reverse item: I doubt whether the securities firm can be relied upon to responsibly protect users’ data and privacy.
Strongly Disagree
Strongly Agree
IV. Usage Intention and Behavioral Verification (1) Usage Intention (1 = Strongly Disagree, 7 = Strongly Agree) 37. I will try to use this securities firm's robo-advisor within the next 6 months.
Strongly Disagree
Strongly Agree
38. I am willing to entrust part of my securities assets to it for management.
Strongly Disagree
Strongly Agree
39. If the user experience is good, I will continue to use this robo-advisor service for a long time.
Strongly Disagree
Strongly Agree
40. I will recommend this product to friends around me who have securities investment needs.
Strongly Disagree
Strongly Agree
(2) Behavioral Verification Item 41. How often have you used similar intelligent wealth management tools (e.g., securities firm robo-advisors, third-party platform intelligent allocation) in the past 3 months?
Never used Occasionally used (1-3 times) Frequently used (4-10 times) Regularly used (≥11 times)
V. Investment Experience 42. Your securities investment tenure:
≤1 year 1-3 years 3-5 years >5 years
43. Your experience in using similar intelligent wealth management tools (e.g., Ant Fortune intelligent allocation, bank robo-advisors):
No experience Limited experience (usage duration <6 months) Rich experience (usage duration ≥6 months)
44. Your understanding of securities portfolio allocation logic (e.g., asset diversification, sector rotation):
Completely do not understand Barely understand Neutral Quite understand Very understand
VI. Demographic Characteristics 45. Gender: Male Female
46. Age: 18-25 years old 26-35 years old 36-45 years old 46-55 years old ≥56 years old
47. Educational background: Senior high school or below Junior college Bachelor's degree Master's degree or above
48. Personal monthly income (pre-tax): ≤CNY 5,000 CNY 5,001-10,000 CNY 10,001-20,000 >CNY 20,000
49. Scale of securities assets (stocks, funds, bonds, etc.):
≤CNY 50,000 CNY 50,001-500,000 CNY 500,001-1,000,000 >CNY 1,000,000
50. Risk tolerance:
Conservative (prefer low risk and stable returns) Stable (balance risk and returns) Aggressive (accept high risk for high returns)
Thank you again for your participation! Your feedback will provide important reference for the optimization of securities firms' robo-advisors!