Questionnaire on the Current Development and Market Potential of Africa's Digital Economy

Dear Respondent,

Greetings!

We are a student team from Zhejiang Normal University, China, conducting a research project on the Current Development and Market Potential of Africa's Digital Economy. Digital economy, covering mobile payment, e-commerce platforms, social media and other sectors, has become a vital driving force for Africa's economic growth. To gain an in-depth understanding of your perception of the digital economy, as well as your usage and demands for digital products, we sincerely invite you to participate in this questionnaire.

All information collected will be used exclusively for academic research and strictly kept confidential—your personal privacy will never be disclosed. Please answer all questions truthfully based on your actual situation, as your opinions are of great importance to our research. Thank you for your support, and wish you a pleasant life!

Gender

MaleFemale

Nationality

KenyaNigeriaSouth AfricaEgyptOther

3. Age

18-25 years old26-35 years old36-45 years old46-55 years old56 years old and above

4. Occupation

StudentCorporate employeeSelf-employedFreelancerCivil servant/Institution staffOther

Living Environment

First-tier citySecond-tier cityTownRural area

Average daily internet usage time

Less than 1 hour1-3 hours3-5 hoursMore than 5 hours

7. Common internet access methods

4G/5G mobile dataHome broadband/Wi-FiPublic Wi-FiSchool/Workplace networkOther

8. Internet signal stability in your area

ExcellentFairPoorExtremely unstable

9. Digital services you have used

Mobile payment (e.g., M-Pesa, Orange Money)E-commerce platforms (e.g., Jumia, Konga)Social media (e.g., Facebook, WhatsApp, TikTok)Online education/medical/financial servicesNone of the above

10. Most frequently used digital service

Mobile paymentE-commerce platformsSocial mediaOther digital services

11. Main scenarios for mobile payment usage

Daily shopping and consumptionPhone bill/utility bill paymentFund transfer and remittanceCross-border paymentOther

12. Main types of goods purchased on e-commerce platforms

Electronic productsClothing, shoes and bagsDaily necessitiesFood and beveragesBeauty and personal careOther

13. Main purposes for using social media

Communication with relatives and friendsAccessing informationEntertainmentProduct promotion/salesStudy and exchangeOther

14. Main problems encountered when using digital services

Unstable internetComplicated operationHigh security risks (account/fund/privacy)Excessively high fees (handling/ data fees)Limited service coverageOther

15. Top considerations when choosing digital services

SecurityEase of operationReasonable pricingAfter-sales supportLocal adaptation (language/scenarios)Other

16.

Willingness to try digital services provided by Chinese enterprises (e.g., cross-border e-commerce, mobile payment)

Very willingConsiderableNot very willingNot willing at all

17.

Outlook for Africa's digital economy in the next 3-5 years

Very optimisticRelatively optimisticFairPessimisticUncertain

18. Biggest challenges for Africa's digital economy development

Inadequate internet infrastructureLow digital literacySevere security risksIncomplete laws and regulationsOther

19. Prioritized measures for governments/institutions to boost digital economy development

Strengthen internet infrastructure constructionLaunch digital skills training programsImprove security supervisionSupport local digital enterprisesDeepen international cooperationOther

20. Other suggestions for Africa's digital economy development or China-Africa digital economy cooperation

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