有机食品行业中环境特征与购买意愿的影响调查问卷

This survey is academic research that is undertaken to complete the grant research of Nilai University.

This study aims to investigate the customers’ opinion in purchase intention of organic foods.

All answers will be treated in confidentially, and will be used only for the purpose of this research.

Thank you very much for your valuable time.

1.Gender

MaleFemale

2. Age

Less than 18 years old18 – 20 years old21 – 25 years old26 – 30 years old31 – 35 years old36 – 40 years old41 - 45 years old46 – 50 years old51 – 55 years old56 – 60 years old61 - 65 years old

3. Educational level

PhDMaster DegreeBachelor DegreeDiplomaSecondary SchoolOther (please specify)

4. Occupation

StudentUnemployedHousewifeExecutiveProfessionalBusiness OwnerRetiredOther (please specify)

5. Monthly Income

Less than RM1000RM1000 – RM2500RM2501 – RM4500RM4501 – RM6500RM6501 – RM8500RM8501 – RM10500RM10501 – RM12500RM12501 – RM15000Other (please specify)

6. Marital Status

SingleMarriedDivorcedOther (please specify)

PART 2: CONSUMER RATE ON ENVIRONMENTAL AND PURCHASE INTENTION CHARACTERISTICS

Health consciousness

Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

I believe that consuming organic food contributes to my overall health.

I prioritize health benefits when choosing food products.

I am aware of the health risks associated with non-organic food.

I actively seek information about the health benefits of organic food.

I consider my health when making food purchasing decisions.

I feel that organic food is healthier than conventional food.

I believe that organic food products are safer for my health.

I think that my health consciousness influences my food choices.

I often read labels to understand the health implications of food products.

I am willing to pay more for organic food due to its health benefits.

Environmental concern

Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

I am concerned about the environmental impact of my food choices.

I believe that organic farming is better for the environment than conventional farming.

I actively seek out environmentally friendly food products.

I think that my purchasing decisions can positively impact the environment.

I am aware of the environmental issues related to food production.

I believe that supporting organic food contributes to environmental sustainability.

I feel guilty when purchasing non-organic food products.

I think that environmental concerns should be prioritized in food production.

I believe that consumers have a responsibility to protect the environment through their purchases.

I am influenced by environmental considerations when choosing food products.

Food safety

Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

I believe that organic food is safer than conventional food.

I am concerned about food safety issues related to pesticides and chemicals.

I trust organic food labels to provide accurate information about safety.

I consider food safety a critical factor in my purchasing decisions.

I am willing to pay more for food that I perceive as safe.

I believe that organic food has fewer health risks compared to non-organic food.

I actively seek information about food safety when shopping.

I think that food safety regulations should be stricter for non-organic food.

I feel that my knowledge about food safety influences my food choices.

I believe that food safety is a significant concern for consumers today.

Price sensitivity

Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

I consider price to be a significant factor when purchasing organic food.

I am willing to pay a premium for organic food products.

I often compare prices between organic and conventional food before purchasing.

I believe that organic food is generally more expensive than non-organic food.

I would buy more organic food if it were more affordable.

I think that price discounts influence my decision to purchase organic food.

I am sensitive to price changes in organic food products.

I believe that the price of organic food reflects its quality.

I often look for sales or promotions on organic food.

I think that price should not compromise the quality of food.

Purchase intention

Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

I intend to purchase organic food in the future.

I am likely to recommend organic food to others.

I believe that my purchasing behavior will shift towards organic food.

I feel confident in my decision to buy organic food.

I think that my friends and family influence my intention to purchase organic food.

I am motivated to buy organic food due to its perceived benefits.

I believe that my intention to purchase organic food is strong.

I often plan my grocery shopping around organic food options.

I think that my lifestyle aligns with purchasing organic food.

I am likely to choose organic food over conventional options when available.

Greenwashing

Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

I believe that some brands exaggerate their environmental claims.

I am skeptical of marketing messages that promote organic food as environmentally friendly.

I think that greenwashing affects my trust in organic food brands.

I actively research brands to verify their environmental claims.

I believe that consumers should be cautious of misleading organic labels.

I feel that greenwashing is prevalent in the organic food industry.

I think that companies should be held accountable for false environmental claims.

I believe that transparency in marketing is essential for organic food brands.

I am influenced by the authenticity of a brand's environmental practices.

I think that my awareness of greenwashing affects my purchasing decisions.

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