请输入您的标题
1. 请问您是否饮用啤酒?Do you consume beer?
A. 是 Yes
B. 否 No
2. 您的年龄属于:Your age group is:
A. 18-24岁
B. 25-34岁
C. 35-44岁
D. 45岁以上 Over 45
3. 请问您最近一次饮用啤酒是在什么时候?When was the last time you consumed beer?
A. 过去一周内 Within the past week
B. 过去一个月内 Within the past month
C. 过去三个月内 Within the past three months
D. 三个月之前 More than three months ago
4. 在购买啤酒时，价格对您选择品牌的影响有多大?How much does price influence your choice of beer brand?
A. 非常大，我总是选择最便宜的选项 Very large, I always choose the cheapest option
B. 比较大，我会比较价格后选择性价比高的 Relatively large, I compare prices and choose the best value
C. 一般，我更看重品牌或口感 Moderate, I care more about brand or taste
D. 很小，价格几乎不影响我的选择 Very little, price hardly affects my choice
5. 您认为嘉士伯是一个什么样的品牌?How would you describe Carlsberg as a brand?
A. 高性价比品牌 Good value for money
B. 高端国际品牌 Premium international brand
C. 普通大众品牌 Ordinary mass-market brand
D. 不太熟悉 Not very familiar
6. 您最近一次购买嘉士伯啤酒是因为:The last time you purchased Carlsberg beer was because:
A. 价格优惠 Price promotion
B. 品牌偏好 Brand preference
C. 餐馆/酒吧推荐 Recommendation at restaurant/bar
D. 缺货时的替代选择 Substitute when other brands were out of stock
7. 您通常在什么场合饮用嘉士伯?In what occasions do you usually consume Carlsberg?
A. 日常用餐 Daily meals
B. 朋友聚会 Social gatherings
C. 酒吧或餐馆消费 At bars or restaurants
D. 节日或庆祝活动 Festivals or celebrations
8. 在以下哪些情况下，您更可能因为低价而尝试或转向购买嘉士伯?（可多选）In which of the following scenarios are you more likely to try or switch to Carlsberg due to its low price?
A. 在便利店或超市货架上看到其价格明显更低时When seeing its noticeably lower price on shelves in convenience stores or supermarkets
When seeing its noticeably lower price on shelves in convenience stores or supermarkets
B. 餐厅/酒吧套餐中包含嘉士伯且总价更划算时When Carlsberg is included in a restaurant/bar set meal at a better total price
When Carlsberg is included in a restaurant/bar set meal at a better total price
C. 朋友推荐说“同样品质但更便宜”时When friends recommend it as “same quality but cheaper”
When friends recommend it as “same quality but cheaper”
D. 广告或宣传中强调亲民价格时When ads emphasize affordable price
E. 很少会因为低价而改变选择 Rarely switch due to low price
9. 请根据您的同意程度对该陈述打分:我认为嘉士伯的长期低价策略会让我觉得它是一个“实惠可靠”的品牌。Please rate your agreement with the statement: I think Carlsberg’s long-term low-price strategy makes me perceive it as a “cost-effective and reliable” brand. (1=Strongly Disagree, 5=Strongly Agree) (1=Strongly Disagree, 5=Strongly Agree)
A. 1
B. 2
C. 3
D. 4
E. 5
10. 请根据您的同意程度对该陈述打分:我选择啤酒时，品牌形象和口感比价格更重要。Please rate your agreement with the statement: When choosing beer, brand image and taste are more important than price. (1=Strongly Disagree, 5=Strongly Agree) (1=Strongly Disagree, 5=Strongly Agree)
A. 1
B. 2
C. 3
D. 4
E. 5
11. 请您简要描述:嘉士伯目前在中国市场的定价策略（如长期保持相对低价）对您作为消费者的整体吸引力有何影响?您认为其未来在价格方面应如何调整以更好地满足您的需求?Please briefly describe: How does Carlsberg’s current pricing strategy in the Chinese market (e.g., maintaining relatively low prices over time) affect its overall appeal to you as a consumer? How do you think it should adjust its pricing in the future to better meet your needs?
关闭
更多问卷
复制此问卷