Guilin Longsheng Terraced Scenic Area Tourist Willingness Choice Research Questionnaire

Guide: Dear tourists, hello! This questionnaire aims to study the travel motivation, attractiveness and travel willingness of tourists in Longsheng Terraced Scenic Area, and all data is only used for academic research, and your personal information will be strictly confidential (anonymized, not disclosed to the public). It takes about 5-8 minutes to fill out the questionnaire, and there is no right or wrong answer, please answer according to your true feelings. Thank you for your support and cooperation

Part I: Demographic characteristics

1. Your gender
2. Your age
3. Your occupation
4. Your monthly income
5. Your place of origin:
6. Your education: □ High school or below

Part 2: Characteristics of the tour

1. How you can visit
2. Number of times you visit Longsheng Rice Terraces
3. Through which channels did you learn about Longsheng Rice Terraces (multiple choices)
4. The length of your planned stay at Longsheng Rice Terraces
5. Your consumption budget for this Longsheng Rice Terrace tour
Part 3: Push-pull factor perception 
Part 3-1：Push Factors
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1. I hope to get rid of the stress of daily work/study and seek psychological relaxation by visiting Longsheng Rice Terraces.
2. I am eager to explore the farming culture of Longsheng Terraces
3. I am eager to explore the folk customs of the Zhuang Yao ethnic group.
4. The seasonal natural landscapes of Longsheng Terraces (spring irrigation, summer green, autumn harvest, winter frost) attracted me to visit.
5. I hope to enhance my bond with Travel Companion by visiting the Longsheng Rice Terraces or share the experience on social media.
6. I hope to share the experience on social media.
7. I want to enjoy the slow life in the countryside in Longsheng Terraces and achieve physical and mental health.
8. I want to learn new things or gain new experiences.
9. Visiting Longsheng Rice Terraces satisfies my social need to share quality travel experiences with others.
Part 3: Push-pull factor perception
Part 3-2：Pull Factors
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10. The landscape of Longsheng Rice Terraces is unique and has a strong visual impact.
11. The Zhuang Yao folk experience project in Longsheng Rice Terraces is authentic and interactive.
12. The transportation connection, accommodation and catering infrastructure of Longsheng Terrace Scenic Area are perfect.
13. The service quality of the scenic spot staff, tour guides and folk performers is good.
14. I learned from the recommendation of relatives and that Longsheng Rice Terraces have a good reputation.
15. I learned from the social media that Longsheng Rice Terraces have a good reputation.
16. Tickets, experience projects, catering and accommodation in Longsheng Rice Terraces are cost-effective.
17. The seasonal landscape of Longsheng Terraces is obviously different and has high ornamental value.
18. The long-haired customs of the Zhuang Yao people, stilt buildings and other cultural symbols have a good sense of experience.
19. The layout of observation decks, indicator systems and other tourist facilities in the scenic area is reasonable, convenient and practical.
20. The overall tourism experience of Longsheng Rice Terraces matches the consumption value I expected.
Part 4: Perception of Variables in Planning Behavior Theory
Part 4-1: Attitude towards behavior
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1. Visiting Longsheng Rice Terraces is a worthwhile travel experience for me.
2. I think a visit to Longsheng Rice Terraces can meet my core travel needs.
3. Overall, I have a positive attitude towards visiting Longsheng Rice Terraces.
4. Visiting Longsheng Rice Terraces brought me far more positive feelings than negative feelings.
Part 4: Perception of Variables in Planning Behavior Theory
Part 4-1: Attitude towards behavior
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5. My relatives, friends, colleagues and other people around me recommended me to visit the Longsheng Rice Terraces.
6. Most people on social media have a positive evaluation of Longsheng Rice Terraces.
7. Most of the people around me who have travel preferences recognize the tourism value of Longsheng Terraces.
8. The travel choices of the people around me will affect whether I go to Longsheng Rice Terraces.
Part 4: Perception of Variables in Planning Behavior Theory
Part 4-3: Perceptual behavioral control
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9. I have enough time and money to support my trip to Longsheng Rice Terraces.
10. The transportation to Longsheng Rice Terraces is convenient and the itinerary is EASY.
11. I can easily get tour guides, reservations and other relevant information about Longsheng Rice Terraces.
12. The overall process of visiting the Longsheng Rice Terraces (mountaineering, viewing, etc.) is EASY for me.
Part 5: Tourist wish selection
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1. I would like to visit Longsheng Rice Terraces again in the future.
2. I am willing to visit Longsheng Rice Terraces many times in different seasons (such as spring and autumn).
3. I am willing to pay extra for the special experience projects of Longsheng Rice Terraces (such as farming, folklore).
4. I have a high acceptance of the tourism consumption budget of Longsheng Terraces and am willing to improve the consumption level.
5. I would like to recommend to relatives, friends, colleagues, etc. to visit Longsheng Rice Terraces.
6. I am willing to share my experience of visiting Longsheng Rice Terraces on social media and recommend others to go.

Part 6: Open-ended questions

What do you think needs to be improved in Longsheng Terraced Scenic Area in terms of attracting tourists and enhancing the tourism experience?
Fill out the questionnaire, thank you again for your support and cooperation! Have a great trip!
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