(开头说明/Consent—选择题)

1. Q0(必答) This survey is conducted for academic purposes as part of a university research project. All responses will remain anonymous and will be used solely for research and educational purposes. Participation is voluntary, and you may withdraw at any time without consequence.
第一部分:个人基础信息 / Part 1: Demographics
2. Q1 性别 / Gender
3. Q2 年龄段 / Age group
4. Q3 教育水平 / Education
5. Q4 收入层次(税前或可支配收入,自选口径)/ Income level (choose your basis)
6. Q5 职业状况 / Employment status
第二部分:出行现状(基线控制变量,计分)/ Part 2: Current travel baseline (scored)
说明 / Instruction:以下问题用于了解你“目前”的出行情况(请选择最符合的一项)。
The following questions ask about your current travel habits (choose one option per question).
7. Q6你过去一周“最常使用”的出行方式是?
What was your most frequently used travel mode in the past week?
8. Q7你过去一周大约出行了多少次?(含通勤、学习、购物、社交等)
About how many trips did you make in the past week?(commute/study/shopping/social, etc.)
9. Q8你最常见的单程出行距离大约是多少?
What is your most typical one-way trip distance?
第三部分:信息框架(随机呈现其一)/ Part 3: Message framing (randomly show ONE)
随机分组说明(给研究者)/ Researcher note:将受试者随机分到A(积极)或B(消极)(可加C中性对照但你这版先给A/B)。
Randomly assign participants to A (Positive) or B (Negative).
A组:积极框架信息 / Group A: Positive (gain) frame
10. Q9 请阅读以下信息(选择题:已阅读)你的一次出行选择,真的能立刻减少排放。

以“1个人出行、10公里”为例(只比较使用阶段的温室气体排放):

  • 普通私家车(单人驾驶):大约 1.6 kg CO₂e(约等于装满一只1.5升矿泉水瓶的“二氧化碳重量”)(DESNZ, 2025)。

  • 城市公交(平均水平):大约 1.25 kg CO₂e(通常比单人开车更省排放,尤其当车上乘客更多时会进一步下降)(DESNZ, 2025)。

  • 国铁/城际铁路(平均水平):大约 0.35 kg CO₂e(大约是单人开车的五分之一左右)(DESNZ, 2025; ORR, 2025)。

换句话说,如果你把每周两次10公里的单人开车改为乘轨道交通,一年累计的减排,往往相当于少开车上千公里的量级(取决于你原本的里程与出行频率)(DESNZ, 2025)。
这些改变不需要等待“未来的科技”,今天就能发生:更高的公共交通使用率与更低碳的出行(含步行/骑行/公共交通)被认为是实现减排的关键“需求侧”路径之一 (IPCC, 2023)。

Q9 Please read the following message (MCQ: read confirmation)

Your travel choice can genuinely reduce emissions immediately.
Using the example of a single person travelling 10 km (comparing only greenhouse gas emissions during the use phase):

  • A typical private car (single occupant): approximately 1.6 kg CO₂e (roughly equivalent to the “weight of CO₂” filling a 1.5-litre water bottle) (DESNZ, 2025).

  • Urban bus (average level): approximately 1.25 kg CO₂e (usually lower than driving alone, and emissions decrease further when passenger occupancy is higher) (DESNZ, 2025).

  • National rail / intercity rail (average level): approximately 0.35 kg CO₂e, which is roughly one-fifth of the emissions from driving alone (DESNZ, 2025; ORR, 2025).

In other words, if you replace two 10 km solo car trips per week with rail travel, the annual emissions reduction is often equivalent to avoiding driving over a thousand kilometres, depending on your original mileage and travel frequency (DESNZ, 2025).

These changes do not require waiting for “future technology” — they can happen today. Higher public transport use and lower-carbon travel options (including walking, cycling, and public transport) are widely recognised as key demand-side pathways for achieving emissions reductions (IPCC, 2023).

11. 消极框架 / Negative frame 

版本B:消极框架信息(强调“问题严峻、正在加剧”)

交通排放是气候与空气质量压力的重要来源,而且变化不够快。
在英国,交通是最大的排放来源之一:仅“国内交通”在2022年就占英国国内温室气体排放的约28% (DfT, 2024)。在欧盟层面,交通排放占比在近年也处于接近三成的水平,并且减排进展相对缓慢 (EEA, 2024; EEA, 2025)。

与此同时,气候信号在“刷新纪录”:

  • 世界气象组织确认2024年为有记录以来最热的一年,全球平均气温约比工业化前高1.55°C (WMO, 2025)。

  • Copernicus 与 WMO 的最新通报显示,2025年仍位列历史最热年份的前三,而近十多年几乎年年都在“最热榜单”里 (Copernicus, 2026; WMO, 2026)。

  • 大气中的二氧化碳浓度也在上升。WMO 指出2023到2024年全球平均CO₂浓度增加约3.5 ppm,创现代观测以来的最大增幅之一 (WMO, 2025a)。美国官方气候科普资料也显示,2024年茂纳罗亚站年平均CO₂约为424.61 ppm,明显高于过去几十年的水平 (NOAA Climate.gov, 2025)。

简而言之:气候风险在累积、并没有“自动好转”;交通出行方式作为日常可改变的行为之一,正在被越来越多研究视为必须加速转型的领域 (IPCC, 2023; EEA, 2025)。

Version B: Loss Frame Message (Emphasising severity and worsening trends)

Transport emissions are a major source of pressure on both the climate and air quality, and progress in reducing them remains too slow.

In the UK, transport is one of the largest sources of greenhouse gas emissions. In 2022, domestic transport alone accounted for approximately 28% of the UK’s total greenhouse gas emissions (DfT, 2024). At the EU level, transport emissions have also remained close to around 30% in recent years, and progress in reducing emissions has been relatively slow (EEA, 2024; EEA, 2025).

Meanwhile, climate indicators continue to break records.

The World Meteorological Organization confirmed that 2024 was the hottest year on record, with global average temperature reaching around 1.55°C above pre-industrial levels (WMO, 2025).

Recent updates from Copernicus and the WMO also suggest that 2025 remains among the top three hottest years in recorded history, and the past decade has consistently been dominated by record-breaking heat (Copernicus, 2026; WMO, 2026).

Atmospheric carbon dioxide concentrations are also rising. The WMO reported that global average CO₂ concentration increased by around 3.5 ppm between 2023 and 2024, representing one of the largest annual increases in the modern observational record (WMO, 2025a). Official US climate data also show that the annual mean CO₂ concentration at Mauna Loa reached approximately 424.61 ppm in 2024, significantly higher than levels observed in previous decades (NOAA Climate.gov, 2025).

In short, climate risks are accumulating and will not improve automatically. As one of the most changeable everyday behaviours, transport choices are increasingly recognised as an area where rapid transition is urgently required (IPCC, 2023; EEA, 2025).

12. Q10未来两周你最可能“最常使用”的出行方式是?
In the next two weeks, what will likely be your most frequently used travel mode?
第四部分:改变意愿/预期行为(与第2部分对应,计分)
Part 4: Willingness/expected behavior change (matched & scored)
说明 / Instruction:以下问题询问你在读完信息后,未来两周你更可能的出行选择。
These questions ask what you are more likely to do in the next two weeks after reading the message.
13. Q11未来两周你每周大约会出行多少次?
In the next two weeks, about how many trips per week will you make?
14. Q11未来两周你每周大约会出行多少次?
In the next two weeks, about how many trips per week will you make?
15. Q12未来两周你最常见的单程出行距离大约是多少?
In the next two weeks, what will be your most typical one-way trip distance?
16.

Q18阅读完上述信息后,你的总体感受是:

 After reading the message, you feel:

17.

Q19你在多大程度上愿意在未来选择低碳交通出行方式(如步行/骑行/公交/地铁/火车/拼车)?

To what extent are you willing to choose lower-carbon travel modes in the future (e.g., walk/cycle/bus/metro/rail/carpool)?

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