字里织间-跨境电商调查问卷[复制]
您好!为更好地优化夏布产品电商的产品与服务,带给您更贴合需求的消费体验,我们特开展本次调研。问卷仅用于数据分析,所有信息将严格保密,预计占用您3-5分钟时间,感谢您的真诚分享!
1. Your gender:
male
female
unwilling to disclose
2. Your age:
18-24
25-30
31-40
41-50
over 50
3. the city level you are in:
First-tier cities (such as Beijing,Shanghai)
New first-tier cities (such as Chengdu,Chongqing)
Second-tier city
Third-tier city
Fourth-tier and below cities
4. Your profession type:
company employee
freelancer
student
civil servants/staff of public institutions
entrepreneur
others
5. The frequency at which you purchase items through e-commerce platform:
once a week or more
two to three times a month
once a month
once or twice every quarter
once every six months or more
never
6. Cross-border e-commerce channels you commonly use (multiple choices allowed:
comprehensive e-commerce platforms(Tmall,JD.com,etc.)
brand's official mini program/app
short video platforms(TikTok,etc.)
live-streaming e-commerce
others
7. The main reasons you choose e-commerce channels (multiple selections allowed):
discounted price
wide range of categories
brand authorization is guaranteed
fast delivery
good after-sales service
host/influencer recommend ation
good user reviews
easy to operate
others
8. When purchasing works on e-commerce platforms,which factors mainly influence you?(multiple selections allowed):
brand awareness
price
packaging design
promotional event
logistics timeliness
recommended by the streamer
friend sharing
others
9. Your willingness to purchase the Rongchang Ramie products
daily necessities (bedding sets,lampshades,etc.)
clothing (qipao,shirts,pants,etc.)
cultural and creative products(bookmark,fan,journal,etc.)
10. The price range for daily necessities in Rongchang Ramie that you can accept is:
11. The price range for clothing in Rongchang Ramie that you can accept is:
12. The price range for cultural and creative products in Rongchang Ramie that you can accept is:
13. Would you be willing to pay a premium for special packaging (such as eco-friendly materials,attractive design,or portable design)?(single choice)
definitely will
might
depend on the price
no
not sure
14. What suggestions do you have for after-sales service on e-commerce platform?:
15. The main problems you encounter in e-commerce consumption (multiple choice allowed):
the shipping is too slow
packaging damaged
the product does not match the description
after-sales service is not timely
prices fluctuate greatly
others
16. In the future,will you increase purchasing Rongchang Ramie products through e-commerce platforms?(single choice):
definitely will
might
remain unchanged
might decrease
definitely will decrease
17. Which additional services would you like the e-commerce platform to offer?(multiple choice allowed):
customized service
member-exclusive discount
regular restock reminder
faster delivery times
others
18. Are you willing to try niche or emerging brands on e-commerce platforms?(single choice):
very willing
somewhat willing
neutral
somewhat unwilling
very unwilling
19. Do you have any ideas or needs for Rongchang Ramie products e-commerce (including but not limited to products,services,etc.)
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