It is an academic study on consumer behavior regarding domestic men's wear brands. This questionnaire aims to understand your genuine perceptions of Peacebird Men's Wear and its upgraded products. All data will be used solely for academic research and is collected anonymously. Please feel free to respond. Thank you for your support!
1. 您的性别? / What is your gender? A. 男 / Male B. 女 / Female (结束问卷 / End survey)
2. 您的年龄? / What is your age? A. 18–25岁 / 18–25 years B. 26–30岁 / 26–30 years C. 31–35岁 / 31–35 years D. 36–40岁 / 36–40 years E. 40岁以上 / 40 years or above (结束问卷 / End survey)
您是否购买过太平鸟男装产品? / Have you ever purchased any Peacebird Men's Wear product? A. 是 / Yes B. 否 / No *(跳转至第3题 / Skip to Q3)*
3. 您通常通过哪些渠道了解或购买太平鸟男装?（可多选） / Through which channels do you usually learn about or purchase Peacebird Men's Wear? (Multiple selections allowed) A. 天猫/京东旗舰店 / Tmall/JD flagship store B. 抖音/小红书直播 / Douyin/Xiaohongshu live stream C. 线下实体店 / Physical store D. 朋友推荐 / Friend recommendation E. 其他 / Others
4. 您购买男装时最看重的三个因素是?（多选题） / What are the three most important factors when you purchase men's wear? A. 品牌知名度 / Brand知名度 B. 设计/时尚感 / Design / fashion appeal C. 面料/舒适度 / Fabric / comfort D. 价格 / Price E. 折扣力度 / Discount intensity F. 购买便利性 / Purchase convenience G. 售后服务 / After-sales service
5. 您对太平鸟男装品牌的整体印象如何? / What is your overall impression of the Peacebird Men's Wear brand? A. 非常时尚 / Very fashionable B. 比较时尚 / Somewhat fashionable C. 一般 / Neutral D. 偏传统 / Rather traditional E. 不清楚 / Not sure
您认为太平鸟男装近两年的品牌形象是否发生了变化? / Do you think the brand image of Peacebird Men's Wear has changed in the past two years? A. 明显提升 / Significantly improved B. 略有提升 / Slightly improved C. 没有变化 / No change D. 有所下降 / Somewhat declined E. 不清楚 / Not sure
6. 您是否注意到太平鸟男装近年来价格有所上涨? / Have you noticed any price increase of Peacebird Men's Wear in recent years? A. 明显上涨 / Significantly increased B. 略有上涨 / Slightly increased C. 没注意 / Not noticed D. 没涨价 / No increase E. 反而更便宜了 / Become cheaper instead
7. 您对当前太平鸟男装定价的总体看法是? / What is your overall opinion on the current pricing of Peacebird Men's Wear? A. 偏高，超出预期 / Too high, beyond expectation B. 合理，物有所值 / Reasonable, value for money C. 偏低，性价比高 / Rather low, good value D. 不确定 / Not sure
8. 您购买太平鸟男装的主要动机是?（单选） / What is your primary motivation for purchasing Peacebird Men's Wear? (Single choice) A. 日常穿着 / Daily wear B. 职场通勤 / Work commute C. 社交场合 / Social occasions D. 追逐潮流/联名款 / Following trends / co branded items E. 其他 / Others
9. 您对太平鸟男装线下门店的购物体验满意吗? / Are you satisfied with the in store shopping experience at Peacebird Men's Wear physical stores? A. 非常满意 / Very satisfied B. 比较满意 / Somewhat satisfied C. 一般 / Neutral D. 不满意 / Dissatisfied E. 未体验过 / Have not experienced
10. 您更倾向于在哪种促销节点购买太平鸟男装? / During which type of promotion period do you prefer to purchase Peacebird Men's Wear? A. 双11/618 / Double 11 / 618 B. 换季折扣 / Seasonal clearance C. 新品首发 / New product launch D. 不限时机，看中即买 / No specific timing, buy when interested
11. 您对太平鸟男装未来的改进方向有哪些建议? / What suggestions do you have for the future improvement of Peacebird Men's Wear?