Survey on Interaction with Alcohol-Related Social Media Content and Cognition among College Students

This study aims to explore the impact of social media content on the psychology and behavior of college students. The questionnaire is anonymous; please answer based on your true and intuitive feelings.


Note: In this text, "Binge Drinking" refers to consuming 6 or more standard drinks on a single occasion for men, and 4 or more for women.

Q1. Please recall the most impressive post you saw recently on WeChat Moments or other social media platforms that "displayed a drinking scene or experience" (e.g., toasting at a party, checking in at a bar, showing off alcohol bottles, etc.).


Q2a. Who is the publisher of this content? (Key Independent Variable: Source Intimacy)
Q2b. Based on the person you selected above, please rate your relationship with them:   (1 =Strongly Disagree, 7 = Strongly Agree)
Closeness: I feel very close to this person. 
1
7
Intimacy: If I had a personal problem, I would be willing to discuss it with this person.
1
7
Frequency: I interact with this person very frequently in daily life (online or offline). 
1
7
Importance: This person is very important to me.
1
7
Q3. What was your intuitive feeling when you saw this content?(Please choose the number that best represents your feeling on a 7-point scale)
Boring (1) ＜---＞ Interesting (7)
1
7
Unappealing (1) ＜---＞ Cool/Appealing (7)
1
7
Negative (1) ＜---＞ Positive (7)
1
7
Unpleasant (1) ＜---＞ Pleasant (7)
1
7
Q4a. What is the likelihood that you would interact with this specific (or similar) content? 
(1 = Completely Impossible/Disagree, 7 = Completely Possible/Agree)
I tend to "like" this content on WeChat Moments/Social Media.
1
7
I am willing to post positive comments on this content on WeChat Moments/Social Media.
1
7
I would forward/share this content on WeChat Moments/Social Media to others.
1
7

Q4b. Perceived Interaction Engagement Please indicate your level of agreement with the following statements regarding your feelings when interacting with this post (e.g., liking, commenting, or sharing)

(1 = Strongly Disagree, 7 = Strongly Agree)

Attention (Cognitive) I pay close attention to this post when interacting with it.
1
7
Reflection (Cognitive) Interacting with this post gets me thinking about the scenario or experience depicted.
1
7
Positive Feeling (Affection) I feel positive or happy when I interact with this post.
1
7
Connection (Affection) I feel a sense of connection with the person who posted this content when I interact with it.
1
7
Enthusiasm (Activation） I feel enthusiastic about interacting with this kind of content.
1
7

Q5. If I were to engage in "binge drinking" in the near future, I believe this action would be: (1 represents the adjective on the left, 7 represents the adjective on the right)

Harmful (1) <---> Harmless (7)
1
7
Foolish (1) < ---> Wise (7)
1
7
Bad (1) <---> Good (7)
1
7
Unpleasant (1) <---> Pleasant (7)
1
7
Undesirable (1) <---> Desirable (7)
1
7
Meaningless (1) <---> Meaningful (7)
1
7

Q6. How would people important to me (friends/family) view it if I engaged in "binge drinking"?

They would not appreciate it at all (1) <--> They would fully appreciate it (7)
1
7
They would hold a negative attitude (1) <---> They would hold a positive attitude (7)
1
7
They would not accept it (1) <-> They would accept it (7)
1
7

Q7. What is the likelihood of you engaging in the following behaviors within the next two weeks?

(1 = Completely Disagree, 7 = Completely Agree)

I might try drinking alcohol in the next two weeks.
1
7
I am willing to participate in a drinking party organized by friends in the next two weeks.
1
7
I will engage in binge drinking in the next two weeks.
1
7
I plan to drink with friends in the next two weeks.
1
7
Even knowing that binge drinking may be risky, I might still engage in binge drinking in the next two weeks.
1
7
I tend to actively participate in drinking activities in the next two weeks.
1
7

Q8.  In your real life, how frequently do your friends drink alcohol?

Q9. Your Gender:

Q10. Your Year Level:
Q11. Your Major Category:
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