High-Fiber KitKat Consumer Survey

1. 1. What is your age group?

A) 18–25B) 26–35C) 36–45D) 46–60

2. 2. What is your gender?

A) MaleB) FemaleC) Other / Prefer not to say

3. 3. Which region are you currently living in?

A) Beijing, ChinaB) United KingdomC) GermanyD) Other

4. 4. How often do you eat chocolate or snacks per week?

A) Almost neverB) 1–2 timesC) 3–5 timesD) Every day or more

5. 5. When you choose snacks, which factors do you care about most? (Multiple choice)

A) TasteB) PriceC) Nutritional information (high fiber, low sugar, etc.)D) Brand reputationE) Portability and packagingF) Others

6. 6. Do you usually check nutrition labels before buying food?

A) AlwaysB) SometimesC) RarelyD) Never

7. 7. Have you heard of Nestlé High-Fiber KitKat launched in 2025?

A) Yes, I know it wellB) Yes, but I know littleC) No, never heard of it

8. 8. If you know it, where did you learn about it? (Multiple choice)

A) Social media (WeChat, Facebook, Instagram, etc.)B) Supermarket or store promotionC) Friends or familyD) Official advertisements or websiteE) Others

9. 9. How do you feel about “high-fiber, low-sugar” healthy snacks?

A) Very acceptableB) AcceptableC) NeutralD) Not acceptable

10. 10. Have you ever bought High-Fiber KitKat?

A) Yes, many timesB) Yes, onceC) No, but willing to tryD) No, not willing

11. 11. If you bought it, when do you usually eat it? (Multiple choice)

A) Daily snackB) After exercise or fitnessC) Office break / afternoon teaD) For giftingE) Others

12. 12. What influences your purchase of High-Fiber KitKat most? (Multiple choice)

A) Health benefits (high fiber, low sugar)B) TasteC) PriceD) Brand trustE) Promotions or discountsF) Others

13. 13. How do you feel about its price compared to similar snacks?

A) Too expensiveB) ReasonableC) CheapD) Not sure

14. 14. If you have tried it, what do you like most?

A) Health benefitsB) TasteC) PackagingD) PortabilityE) Others

15. 15. What improvements do you suggest? (Multiple choice)

A) Lower priceB) More flavoursC) Higher fiber contentD) Better promotionE) OthersEnding

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