Z时代Temu小家电购买行为与满意度调查问卷
1. Your gender：
male
female
2. Your age group：
under 18
18~22
23~30
31~40
41~50
over 50
3. Your profession
student
Enterprise/company employee
Freelancer
Institution/public servant
Others
4. Have you ever heard of the cross-border e-commerce platform Temu?
Yes, and I have used it
Yes, but I have not used it
No, I have never heard of it
5. If you have heard of Temu, what are the main channels through which you got to know it?
Recommendations from friends/classmates/family
Social media ads (TikTok/Facebook/Instagram, etc.)
Reviews and recommendations from KOLs/KOCs
Other channels
Have never heard of the platform
6. Have you ever purchased small home appliances on Temu?
Yes, purchased multiple times
Yes, purchased only once
No, have not purchased
7. If you have purchased small home appliances on Temu, what types of products did you buy?
"One-person meal" kitchen appliances (mini electric cookers, single-serve coffee machines, etc.)
Personal care appliances (hair dryers, electric toothbrushes, etc.)
Home cleaning appliances (small vacuum cleaners, humidifiers, etc.)
Other small home appliances
Have not purchased small home appliances on Temu
8. When purchasing or considering purchasing "one-person meal" small home appliances, what factors do you prioritize?
Scenario adaptation (exclusive designs for low-power dormitory use, portable camping use, etc.)
Price-performance ratio
Product quality and safety
Appearance design/visual appeal
Functional practicality
Social sharing attribute (suitable for posting on social platforms)
After-sales service
Brand awareness
9. What are the core usage scenarios for which you purchased or plan to purchase "one-person meal" small home appliances?
Living alone
Campus dormitory
Outdoor camping
Workplace office
Other scenarios
10. Have you ever paid attention to English marketing content of small home appliances on overseas cross-border platforms (such as social media ads, product detail pages)
Often pay attention
Occasionally pay attention
Never pay attention
11. What do you think is the most attractive point of English marketing content for overseas small home appliances?
Promotional information about low prices
Real scenario-based usage videos/pictures (such as cooking alone, boiling noodles in dormitory)
Professional blogger reviews
Detailed product function introduction
Never paid attention, no relevant cognition
12. What is your attitude towards social fission activities launched by cross-border e-commerce platforms, such as "invite friends to bargain" and "share to get coupons"?
Very willing to participate, thinking the discounts are substantial
Occasionally participate, only when needed
Feel tired of them, unwilling to participate
Have never been exposed to such activities
13. What information do you hope cross-border e-commerce platforms use to recommend small home appliances to you?
Personal browsing/purchase records
Age/identity/occupation
Popular life scenarios (such as camping season, school opening season)
Products recommended by friends
Do not want to be actively recommended
14. What do you think are the most prominent problems in the marketing of Temu’s small home appliances? (Multiple choices, please select I if you have no understanding/never used)
Insufficient scenario-based product customization (no exclusive models for dormitory/camping use, etc.)
English marketing content lacks scenario sense and is difficult to understand
Single form of social fission, lacking attractiveness
Imprecise promotion information, frequently pushing irrelevant products
Uneven product quality
Imperfect after-sales service (troublesome return and exchange, slow customer service response)
Lack of product characteristics, low brand recognition
Other problems
No understanding/never used the platform, no relevant evaluation
15. What improvement suggestions do you have for the English marketing content of Temu’s small home appliances? (Open-ended question, answers in Chinese or English are acceptable)
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