海外用户对中国非遗数字化传播的认知、情感与行为意向调查问卷

Dear Sir/Madam,
Hello! We are a student research team participating in the College Student Market Research Competition. Our project focuses on Overseas Image Perception and Cross-Cultural Communication Strategies of Chinese Traditional Intangible Cultural Heritage Skills in the Digital Era.
This questionnaire aims to understand your cognition, emotion, behavioral intention and digital communication perception of Chinese traditional ICH. All data are confidential and for academic research only. It will take about 8 minutes to finish. Thank you for your participation!

尊敬的女士/先生：
您好！我们是参加大学生市场调研大赛的调研团，本次调研主题为数字化赋能下中国传统技艺类非遗的海外形象感知与跨文化传播策略研究。我们正在开展针对海外用户的问卷调查，了解您对中国传统技艺类非遗的认知、情感、行为意向及数字化传播感知。本问卷仅用于学术研究与大赛分析，所有信息严格保密、匿名填写，不会用于任何商业用途。问卷大约需要8分钟完成，请您根据真实感受作答。衷心感谢您的支持与配合！
Part 1 Basic Information（第一部分 基本信息）
1.Your gender（您的性别）
2.Your Age（您的年龄）
3.Your Country（您所属的国家）
4.Your Identity（您的身份）
5.Frequency of using social media to access Chinese content（使用社交媒体接触中国内容的频率）
6.Have you ever encountered digital content about Chinese intangible cultural heritage?（您是否接触过中国非遗数字化内容）
Part 2 Cognitive Level（第二部分 认知层面）
Please indicate your agreement:
1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree
（请选择：1 = 非常不同意 2 = 不同意 3 = 一般 4 = 同意 5 = 非常同意）
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You can recognize typical cultural symbols of Chinese intangible cultural heritage.（您能够识别中国非遗的典型文化符号。）
You understand the basic content and types of Chinese intangible cultural heritage.（您了解中国非遗的基本内容与类型。）
Digital content helps you understand the cultural connotation of intangible cultural heritage.（数字化内容帮助您理解非遗的文化内涵。）
Digital communication improves your clarity of understanding intangible cultural heritage.（数字化传播提升了您对非遗的认知清晰度。）
You can distinguish different types of Chinese intangible cultural heritage.（您能够区分不同类别的中国非遗项目。）
Part 3 Emotional Level（第三部分 情感层面）
Please indicate your agreement:
1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree
（请选择：1 = 非常不同意 2 = 不同意 3 = 一般 4 = 同意 5 = 非常同意）
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You feel pleased and curious when watching digital content of intangible cultural heritage.（观看非遗数字化内容时，您感到愉悦与新奇。）
You have affection and recognition for Chinese intangible cultural heritage.（您对中国非遗产生喜爱与认同的情感。）
Intangible cultural heritage content can evoke your emotional resonance.（非遗内容能够让您产生情感共鸣。）
You believe Chinese intangible cultural heritage has unique cultural charm.（您认为中国非遗具有独特的文化魅力。）
Digital content of intangible cultural heritage improves your impression of Chinese culture.（非遗数字化内容提升了您对中国文化的好感。）
Part 4 Cultural Translation & Digital Communication Perception
（第四部分 文化转译与数字化传播感知）
Please indicate your agreement:
1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree
（请选择：1 = 非常不同意 2 = 不同意 3 = 一般 4 = 同意 5 = 非常同意）
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Digital forms make intangible cultural heritage easier for overseas users to understand.（数字化形式让非遗更容易被海外用户理解。）
The cultural symbol translation of intangible cultural heritage is clear and understandable.（非遗的文化符号转译清晰易懂。）
Short videos and visual presentation improve the communication effect of intangible cultural heritage.（短视频与视觉呈现提升了非遗传播效果。）
Digital communication reduces barriers to cross-cultural understanding.（数字化传播降低了跨文化理解的障碍。）
The expression of intangible cultural heritage digital content meets your acceptance habits.（非遗数字化内容的表达方式符合您的接受习惯。）
Part 5 Behavioral Intention（第五部分 行为意向）
Please indicate your agreement:
1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly agree
（请选择：1 = 非常不同意 2 = 不同意 3 = 一般 4 = 同意 5 = 非常同意）
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You are willing to continue paying attention to digital content of Chinese intangible cultural heritage.（您愿意继续关注中国非遗数字化内容。）
You are willing to like, collect or forward content related to intangible cultural heritage.（您愿意点赞、收藏或转发非遗相关内容。）
You are willing to recommend Chinese intangible cultural heritage to people around you.（您愿意向身边人推荐中国非遗。）
You are willing to further understand Chinese traditional culture.（您愿意进一步了解中国传统文化。）
You are willing to experience or purchase products related to intangible cultural heritage in the future.（您未来愿意体验或购买非遗相关产品。）
Part 6 Supplementary Information（第六部分 补充信息）
Which platforms do you mainly use to access Chinese intangible cultural heritage content? (Multiple choice)
（您主要通过哪些平台接触中国非遗内容？可多选）
Which form of digital content about intangible cultural heritage do you prefer?
（您更喜欢哪种非遗数字化内容形式？）
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