商业环境概论课前调查问卷
本次问卷围绕商业环境概论课程相关内容设置个人话题类问题，旨在了解大家的基础认知与个人体验，答案无对错之分，恳请根据自身实际情况如实作答，感谢您的配合！
基础信息 | Basic Information
1. 你的专业是？ | What is your major?
A. 商科相关（经济、管理、营销等） | Business-related (Economics, Management, Marketing, etc.)
B. 非商科相关 | Non-business-related
C. 尚未确定专业 | Undecided major
2. 你是否有过商业相关的实践经历（兼职、创业、社团商业活动等）？ | Do you have any business-related practical experience (part-time job, entrepreneurship, business activities of student associations, etc.)?
A. 有丰富经历 | Rich experience
B. 有少量经历 | A little experience
C. 无相关经历 | No relevant experience
核心认知与个人体验 | Core Cognition and Personal Experience
3. 在日常消费中，你是否会因海量的产品信息感到选择困难？ | In daily consumption, do you feel difficult to choose due to a huge amount of product information?
A. 经常会 | Frequently
B. 偶尔会 | Occasionally
C. 从未会 | Never
4. 你获取商业相关信息（如市场动态、品牌资讯）的频率是？ | How often do you obtain business-related information (such as market trends, brand news)?
A. 每天都会 | Every day
B. 每周数次 | Several times a week
C. 每月数次 | Several times a month
D. 几乎不获取 | Almost never
5. 当你需要做消费决策时，主要会通过哪些渠道获取信息（可多选）？ | When you need to make consumption decisions, what channels do you mainly use to obtain information (multiple choices allowed)?
A. 社交媒体（抖音、小红书、微博等） | Social media (Douyin, Xiaohongshu, Weibo, etc.)
B. 电商平台评价 | E-commerce platform reviews
C. 亲友推荐 | Recommendations from relatives and friends
D. 专业测评网站 / 博主 | Professional review websites/bloggers
E. 品牌官方渠道 | Official brand channels
F. 其他______ | Others ______
6. 你是否感受到当下商业市场的变化速度，比如新品牌、新模式的出现？ | Can you feel the speed of changes in the current business market, such as the emergence of new brands and new models?
A. 感受非常明显 | Feel very obvious
B. 有一定感受 | Have a certain feeling
C. 几乎没感受 | Almost no feeling
7. 在学习 / 生活中，你是否曾因信息过多而难以做出判断或决策？ | In study/life, have you ever found it difficult to make judgments or decisions due to information overload?
A. 经常遇到 | Frequently encountered
B. 偶尔遇到 | Occasionally encountered
C. 从未遇到 | Never encountered
8. 你对 “企业生命周期”（初创、成长、成熟、衰退等）是否有初步了解？ | Do you have a preliminary understanding of the "enterprise life cycle" (start-up, growth, maturity, decline, etc.)?
A. 有清晰认知 | Have a clear understanding
B. 有模糊概念 | Have a vague concept
C. 完全不了解 | Have no understanding at all
9. 你认为自己在面对信息时，筛选有价值内容的能力如何？ | How do you evaluate your ability to screen valuable content when facing a lot of information?
A. 很强，能快速筛选 | Very strong, can screen quickly
B. 一般，需要一定时间梳理 | Average, need some time to sort out
C. 较弱，容易被无关信息干扰 | Weak, easily disturbed by irrelevant information
10. 你是否关注过身边企业 / 品牌的发展变化（如开业、扩张、倒闭、被收购等）？ | Do you pay attention to the development changes of enterprises/brands around you (such as opening, expansion, bankruptcy, acquisition, etc.)?
A. 经常关注 | Pay close attention frequently
B. 偶尔关注 | Pay attention occasionally
C. 从不关注 | Never pay attention
11. 当你选择一份工作 / 实习时，会优先考虑企业的哪些利益相关方相关因素（可多选）？ | When you choose a job/internship, what stakeholder-related factors of the enterprise will you prioritize (multiple choices allowed)?
A. 员工福利（自身作为员工） | Employee benefits (as an employee yourself)
B. 企业发展前景（股东 / 投资者角度） | Enterprise development prospects (from the perspective of shareholders/investors)
C. 企业社会口碑（消费者 / 社会角度） | Enterprise social reputation (from the perspective of consumers/society)
D. 企业合作资源（供应链角度） | Enterprise cooperation resources (from the perspective of supply chain)
E. 其他______ | Others ______
12. 你是否使用过 SWOT 分析（优势、劣势、机会、威胁）来分析过个人问题（如职业规划、消费选择等）？ | Have you ever used SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to analyze personal issues (such as career planning, consumption choices, etc.)?
A. 经常使用 | Use it frequently
B. 偶尔使用 | Use it occasionally
C. 听说过但未使用 | Heard of it but never used it
D. 从未听说过 | Never heard of it
13. 在你看来，当下商业社会的整体特征更偏向于？ | In your opinion, what is the overall characteristic of the current business society more inclined to?
A. 简单高效，信息获取便捷 | Simple and efficient, with easy access to information
B. 复杂多变，决策难度提升 | Complex and changeable, with increased decision-making difficulty
C. 两者兼具，复杂与简单并存 | Both, with coexistence of complexity and simplicity
14. 你是否有想过，自己作为消费者，会对企业的经营决策产生影响？ | Have you ever thought that you, as a consumer, can have an impact on the business decisions of enterprises?
A. 有深刻体会，认为影响很大 | Have a deep experience and think the impact is great
B. 有一定认知，认为有轻微影响 | Have a certain understanding and think the impact is slight
C. 几乎没考虑过，认为无明显影响 | Hardly considered it and think there is no obvious impact
15. 你希望通过本课程，重点提升哪方面的能力 / 认知（可多选）？ | What abilities/cognition do you hope to improve through this course (multiple choices allowed)?
A. 商业环境分析能力 | Business environment analysis ability
B. 商业决策思维 | Business decision-making thinking
C. 对企业发展规律的理解 | Understanding of the laws of enterprise development
D. 识别市场机会与风险的能力 | Ability to identify market opportunities and risks
E. 其他______ | Others ______
16. 你是否曾因网络上的产品评价、潮流趋势改变过自己的消费选择？ | Have you ever changed your consumption choices due to online product reviews and trend trends?
A. 经常会 | Frequently
B. 偶尔会 | Occasionally
C. 从未会 | Never
17. 在学习 / 团队工作中，你是否体会过 “信息压力”（如需快速接收学习大量信息、筛选信息完成任务）？ | In study/team work, have you ever experienced "information pressure" (such as the need to quickly receive and learn a lot of information, screen information to complete tasks)?
A. 经常体会 | Experience frequently
B. 偶尔体会 | Experience occasionally
C. 从未体会 | Never experience
18. 你是否能区分生活中不同类型的组织（如私营企业、公共机构、公益组织）的运营差异？ | Can you distinguish the operational differences between different types of organizations in life (such as private enterprises, public institutions, public welfare organizations)?
A. 能清晰区分 | Can distinguish clearly
B. 大致能区分 | Can distinguish roughly
C. 几乎无法区分 | Can hardly distinguish
19. 面对突发的生活 / 学习选择问题，你是否会主动制定应对计划或应急预案？ | Faced with sudden life/study choice problems, will you take the initiative to formulate response plans or contingency plans?
A. 一定会 | Definitely will
B. 偶尔会 | Occasionally will
C. 从未会 | Never will
20. 你是否关注过企业的供应链相关信息（如原材料供应、合作方），并将其作为消费参考？ | Do you pay attention to the supply chain-related information of enterprises (such as raw material supply, partners) and take it as a consumption reference?
A. 经常关注并参考 | Pay close attention and take it as a reference frequently
B. 偶尔关注 | Pay attention occasionally
C. 从未关注 | Never pay attention
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