Mixue’s Competitive Pricing Strategy for Consumer Attraction and Competitiveness\n

This questionnaire is for academic research purposes only, aiming to investigate your consumption experience and views on Mixue’s pricing strategy. All data will be used anonymously and only for statistical analysis. It will take about 2 minutes to complete. Thank you for your honest answers!

1. 1. Gender:

A. MaleB. Female

2. 2. Age group:

A. Under 18B. 18–22C. 23–28D. 29+

3. 3. Occupation:

A. StudentB. EmployeeC. Other

4. 4. How often do you buy Mixue?

A. WeeklyB. OccasionallyC. Rarely

5. 5. How do you evaluate Mixue’s overall price level?

A. Very lowB. LowC. NormalD. High

6. 6. Price is the main reason I choose Mixue.

A. AgreeB. NeutralC. Disagree

7. 7. Mixue provides high cost-performance.

A. AgreeB. NeutralC. Disagree

8. 8. I am sensitive to price changes of Mixue’s products.

A. AgreeB. NeutralC. Disagree

9. 9. If core products increase by 1 yuan, I will:

A. Buy lessB. No changeC. Switch brands

10. 10. Mixue’s price is lower than competitors for similar products.

A. AgreeB. NeutralC. Disagree

11. 11. I will keep choosing Mixue in the future.

A. AgreeB. NeutralC. Disagree

12. 12. I am willing to recommend Mixue to others.

A. AgreeB. NeutralC. Disagree

13. 13. Which best describes your choice?

A. Only choose MixueB. Choose Mixue mainlyC. Choose other brands often

14. 14. What pricing suggestion do you agree with?

A. Keep current low priceB. Launch more value packagesC. Keep price stable

更多问卷复制此问卷