JoyBuy’s Competitive Strategy in the UK E-commerce Market

You are being invited to participate in a research study titled Trade-offs in Joybuy’s Competitive Strategy for the Saturated UK E-commerce Market.
This study is being done by Pengyu Pan from the University of Portsmouth.

We want to find out how UK consumers perceive the competitive strategy of Joybuy, a Chinese cross-border e-commerce platform, especially the trade-offs between standardization and localization, efficiency and trust, and latecomer advantages versus first-mover barriers in the UK market. Completing this questionnaire is expected to take about 3–5 minutes.

If you have any questions, please ask us any time before or during the completion of the questionnaire.
Your participation is entirely voluntary, and you can withdraw at any time. All data will be anonymized and used only for academic research purposes.
Demographic Data

1.What is your age?
2.What is your gender?
3.Your education level?
4.Which country do you live in?(Country/Region):
questionnaire questions
5.Have you ever heard of/used Joybuy (JD.com’s UK cross-border e-commerce platform)?
6.How did you first learn about Joybuy? (Tick all that apply)
7.When choosing Joybuy, which of the following factors are most important to you? (Tick top 3）
8.Compared with mainstream UK e-commerce platforms (Amazon/Argos), what do you think is Joybuy’s biggest advantage?
9.Compared with mainstream UK e-commerce platforms (Amazon/Argos), what do you think is Joybuy’s biggest disadvantage?
10.For a Chinese cross-border e-commerce platform like Joybuy entering the UK market, which trade-off do you think is the most critical (i.e., which factor should it prioritize)?
11.Would you be more willing to use Joybuy if it improved the following? (Tick all that apply)
Do you have any other comments or suggestions on Joybuy’s competitive strategy in the UK e-commerce market?
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