对VITO和特斯拉品牌认知度

<SHANGHAI LIXIN UNIVERSITY OF ACCOUNTING AND FINANCE>
Name：qinyuxiao
I would like you to complete an anonymous online survey that will take
approximately 10–15 minutes. Your participation is completely voluntary, and
there will be no negative consequences for not participating.
If you choose to take part, you have the right to:
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2. (Optional) I may quote anonymous comments with your permission.
3. A summary of results will be shared with your organization (if applicable) or
made available upon request.
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preferred, an independent contact at teacher.
1. 您的性别Gender:
2. 您的年龄Age:
3.What is your occupation?您的职业是什么？
4.What is your monthly personal income?您每月的个人收入是多少？

5. 您近期是否计划购买新能源汽车?Do you plan to purchase a new energy vehicle in the near future?
6. 您目前属于以下哪类用户？
7. 您主要通过哪些渠道了解新能源汽车品牌?（可多选）Through which channels do you mainly learn about new energy vehicle brands? (Multiple choice)
8. 您更偏好哪种宣传模式？Which marketing model do you prefer?
9.问界直播对品牌认知与购买意愿的作用效果
Effectiveness of AITO’s live broadcasts for brand awareness and purchase intention
10.您认为华为对问界 M8的重要程度？How important is Huawei’s role in AITO M6?
11.您是否会因为华为而选择问界 M8？Would you choose AITO M8 because of Huawei?
12.问界 M8 与特斯拉 Model Y 外观设计满意度调查
Satisfaction Survey on Exterior Design: AITO M8 vs. Tesla Model Y
  • 非常不满 ；Strongly Dissatisfied
  • 不满意 ；Dissatisfied
  • 一般 ； Neutral
  • 满意； Satisfied
  • 非常满意；Strongly Satisfied
问界 M6 外观设计  AITO M6 – Exterior styling
特斯拉 Model Y 外观设计Tesla Model Y – Exterior styling
13.问界公司和特斯拉公司服务满意度调查
Satisfaction Survey on Service: AITO M6 vs. Tesla Model Y
  • 非常不满 ；Strongly Dissatisfied
  • 不满意 ；Dissatisfied
  • 一般 ； Neutral
  • 满意； Satisfied
  • 非常满意；Strongly Satisfied
问界 M6 — 4S 店服务（接待、试驾、售后、维修保养）AITO M6 – 4S Store Service (reception, test drive, after-sales, maintenance)
特斯拉 Model Y — 门店及线上服务（接待、试驾、售后、维修保养）Tesla Model Y – Store ＆ Online Service (reception, test drive, after-sales, maintenance)

14.智能驾驶

Intelligent Driving
  • 非常不满 ；Strongly Dissatisfied
  • 不满意 ；Dissatisfied
  • 一般 ； Neutral
  • 满意； Satisfied
  • 非常满意；Strongly Satisfied
问界 M6 — 智能驾驶AITO M6 – Intelligent Driving
特斯拉 Model Y — 智能驾驶Tesla Model Y – Intelligent Driving

15.电池与续航

Battery & Range Performance
  • 非常不满 ；Strongly Dissatisfied
  • 不满意 ；Dissatisfied
  • 一般 ； Neutral
  • 满意； Satisfied
  • 非常满意；Strongly Satisfied
问界 M6 — 电池性能AITO M6 – Battery performance
特斯拉 Model Y — 电池性能Tesla Model Y – Battery performance
16. 您认为 AITO 的营销优势是?What do you think are AITO’s marketing advantages? 
17.您认为特斯拉的营销优势是？What do you think are Tesla’s marketing advantages? 
18.您认为特斯拉ModelY和问界M8公司认可度差异主要体现在？
In your opinion, what are the main differences in corporate recognition between Tesla Model Y and AITO M8?
19. 您觉得 AITO 在品牌营销上最需要改进的是?（可多选）What do you think AITO most needs to improve in brand marketing? (Multiple choice)
  • 20.What are the main differences between AITO M89 and Tesla Model Y in products, services, and marketing?您认为问界 M8与特斯拉 Model Y 在产品、服务、营销上最主要的差异是什么请具体说明？
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