Questionnaire on College Students' Online Consumption Behavior

1. Which online shopping platform do you use most often?

Taobao/TmallJDPinduoduoDouyin

2. What is your average monthly spending on online shopping?

Less than 100 RMB100–300 RMB300–500 RMBMore than 500 RMB

3. What do you mainly spend your online shopping money on?

Clothing, shoes and bagsBeauty and personal care productsSnacks and daily foodDigital/study supplies

4. If you overspend on your main item, what will you cut first?

Social entertainmentDaily necessitiesSelf-improvementDigital entertainment

5. What is your favorite clothing style?

CasualMinimalistStreet styleChinese style

6. How often do you hang out with friends?

Often (≥2 times a week)Sometimes (1–3 times a month)SeldomNever

7. What is your average monthly spending on social activities?

Under 100 RMB100–300 RMB300–500 RMBOver 500 RMB

8. What is your monthly spending on digital entertainment?

0 RMB1–50 RMB51–200 RMBOver 200 RMB

9. What mainly affects your online shopping decisions?

PriceBrand ＆ qualityFashion ＆ trendsPractical need

10. How do you use your surplus living expenses?

Save or investKeep online shoppingSpend on social activitiesUse for self-improvement

更多问卷复制此问卷