1. 1. Your Country/Region
A. Indonesia B. Malaysia C. Thailand D. Singapore E. Philippines F. Vietnam G. Cambodia H. Myanmar I. Others
2. Your Age Group: A. 18-24 years old B. 25-34 years old C. 35-44 years old D. 45 years old and above
3. Your Occupation: A. Student B. Office Worker/White-collar C. Freelancer/Entrepreneur D. Homemaker E. Others
4. Your Monthly Disposable Budget: A. Low B. Medium C. High
5. How often do you drink coffee in daily life? A. Multiple times a day B. 3-5 times a week C. Occasionally D. Seldom
6. Your budget for purchasing a coffee mug? A. Within 190000VND B. 190000-570000 VND C. Above 570000VND
7. What channel do you usually purchase from? A. Cross-border platforms such as Shopee / Lazada B. TikTok Shop / Instagram C. Local offline supermarkets / convenience stores D. Purchasing agent / friends bringing from China
8. The main purpose of your mug purchase? A. Daily use in office / home B. Gift for others C. Collection and desktop matching D. Store / commercial use
9. Your favorite design style? (First choice) A. Minimalist ins style (solid color / lines / Morandi colors) B. Retro forest style (flowers / plants / wood grain) C. Cute style (cartoon animals / emojis) D. Trendy brand / graffiti (street art / letters) E. Cultural symbols (local characteristic totems)
10. Your preferred hand feel (multiple choices) A. Smooth and delicate B. Frosted texture C. Matte D. Rough E. Ice-cold F. Warm and moist G. Others
11. Your preferred material? A. Ceramic (classic, suitable for hot drinks) B. Stainless steel (heat preservation, durable, suitable for outdoor use) C. Glass / double-layer glass (high appearance, easy to get scalded) D. Plastic / Tritan (lightweight, shatter-resistant)
12. Color preference? A. White / beige / gray (basic colors) B. Macaron colors (pink / blue / yellow) C. Dark colors (black / dark green / brown) D. Colorful color blocking E. Others
13. Your special functional requirements for mugs? (multiple choices) A. Long-lasting heat preservation B. With lid / leak-proof design C. Non-slip / heat-insulating handle D. Microwave safe E. Eco-friendly materials (e.g. bamboo fiber / biodegradable)
14. What logistics-related factors do you care most about when buying coffee mugs cross-border? (Max. 3 choices) A. Shipping cost (free shipping or not) B. Logistics delivery time (days to receive) C. Full logistics tracking available or not D. Secure package packaging (shatter-proof, pressure-proof) E. Extra customs duties / clearance fees required or not F. Compensation policy for damaged goods
15. What cross-border logistics time can you accept approximately? A. 3–5 days (ultra-fast) B. 6–10 days (normal) C. 11–15 days (slow but acceptable) D. Will not consider if more than 15 days
16. For fragile items, what kind of packaging protection do you expect the most? A. Thickened bubble film packaging B. Double reinforced hard carton C. Fixed foam inner support D. Promise of full compensation / free reissue for damage
17. Which of the following logistics benefits is most likely to persuade you to place an order? (Single choice) A. Free shipping on all items B. Delivery time commitment with compensation for delay C. Free reissue for damaged goods D. Priority shipping channel E. Others
18. What is your biggest concern when buying mugs cross-border from China?
19. If you could design an ideal coffee mug, what features would you expect it to have?