尊敬的女士/先生:您好!
这是一项关于外国青年对四川数字文旅资源体验的学术研究。本问卷旨在了解您对四川数字文旅的认知、使用和满意度情况。问卷采用匿名方式,所有数据仅用于学术研究,请您放心填写。感谢您的支持与配合!
Dear Sir/Madam,
This is an academic survey on foreign youth’s experience with digital cultural tourism in Sichuan. The purpose is to understand your perception, usage, and satisfaction regarding digital cultural tourism resources in Sichuan. The questionnaire is anonymous and all data will be used only for academic research. Thank you for your support!
第一部分:基本信息
Part 1: Basic Information
1. 您的性别 / Gender 男 / Male 女 / Female
2. 您的年龄 / Age 18岁以下 / Under 18 18-24岁 / 18-24 25-30岁 / 25-30 31-35岁 / 31-35 36岁及以上 / 36 and above
3. 您的教育程度 / Education Level 高中及以下 / High school or below 大专 / Associate degree 本科 / Bachelor’s degree 硕士 / Master’s degree 博士及以上 / Doctorate degree or above
4. 您来四川的次数 / How many times have you visited Sichuan? 从未去过 / Never visited 1次 / Once 2-3次 / 2-3 times 4-5次 / 4-5 times 6次及以上 / 6 times or more
5. 您每次在四川停留的时间 / Average length of stay in Sichuan 1天以内 / Within 1 day 1-3天 / 1-3 days 4-7天 / 4-7 days 8-14天 / 8-14 days 15天以上 / More than 15 days
第二部分:数字文旅资源认知与使用
Part 2: Awareness and Usage of Digital Cultural Tourism Resources
6. 您对四川数字文旅资源的了解程度 / How familiar are you with Sichuan’s digital cultural tourism resources?
(1=完全不了解,5=非常了解 / 1=Not familiar at all, 5=Very familiar)
7. 您使用四川数字文旅资源的频率 / How often do you use Sichuan’s digital cultural tourism resources?
(1=从不使用,5=经常使用 / 1=Never, 5=Very often)
8. 您使用过以下哪些类型的数字文旅资源?(可多选)
Which of the following digital cultural tourism resources have you used? (Multiple choices)
官方旅游App(如“智游天府”) / Official tourism App VR/AR体验(如虚拟景区、AR导览) / VR/AR experiences (virtual scenic spots, AR guides) 社交媒体内容(如抖音、小红书、Instagram) / Social media content (Douyin, Xiaohongshu, Instagram) 在线预订平台(如携程、TripAdvisor) / Online booking platforms (Ctrip, TripAdvisor) 虚拟导览 / Virtual tour 智能语音讲解 / Smart audio guide 其他(请注明) / Others (please specify)
9. 您通常在什么场景下使用数字文旅资源?(可多选)
In which scenarios do you usually use digital cultural tourism resources? (Multiple choices)
行前规划 / Before the trip (planning) 旅途中 / During the trip 行程结束后 / After the trip 全程都会使用 / Throughout the whole journey
10. 您获取四川数字文旅信息的主要渠道是?(可多选)
What are your main channels to get information about Sichuan’s digital cultural tourism? (Multiple choices)
社交媒体(如Facebook、Instagram、抖音、小红书) / Social media 朋友推荐 / Recommendations from friends 旅游网站(如TripAdvisor、携程) / Travel websites 搜索引擎 / Search engines 官方旅游平台(如“智游天府”) / Official tourism platform 其他(请注明) / Others
第三部分:数字文旅体验评价
Part 3: Evaluation of Digital Cultural Tourism Experience
请您根据您的实际体验,对以下陈述进行评分(1=非常不同意,5=非常同意)
Please rate the following statements based on your actual experience (1=Strongly disagree, 5=Strongly agree)
11. 数字文旅提供的内容丰富且准确 / The content provided is rich and accurate 12. VR/AR体验流畅,沉浸感强 / VR/AR experience is smooth and immersive 13. 数字文旅很好地展现了四川文化特色 / Digital cultural tourism well presents the cultural characteristics of Sichuan 14. 数字文旅呈现的四川文化是真实可信的 / The Sichuan culture presented is authentic and credible 15. 使用数字文旅产品时,我感觉时间过得很快 / When using digital cultural tourism products, I feel time passes quickly 16. 整体上我对四川数字文旅体验感到满意 / Overall, I am satisfied with the digital cultural tourism experience in Sichuan 17. 通过数字文旅,我对四川文化有了更深的理解 / Through digital cultural tourism, I have gained a deeper understanding of Sichuan culture 18. 我愿意向朋友推荐四川的数字文旅产品 / I am willing to recommend Sichuan’s digital cultural tourism products to friends 第四部分:文化认同与行为意愿
Part 4: Cultural Identity and Behavioral Intentions
19. 您认为四川文化对您的吸引力如何? / How attractive is Sichuan culture to you?
(1=完全没有吸引力,5=非常有吸引力/1=Not at all attractive, 5=very attractive)
20. 您是否愿意再次使用四川的数字文旅产品? / Are you willing to use Sichuan’s digital cultural tourism products again? 非常不愿意 / Very unwilling 不愿意 / Unwilling 一般 / Neutral 愿意 / Willing 非常愿意 / Very willing
21. 您是否愿意通过社交媒体分享您的四川数字文旅体验? / Are you willing to share your digital cultural tourism experience in Sichuan on social media? 非常不愿意 / Very unwilling 不愿意 / Unwilling 一般 / Neutral 愿意 / Willing 非常愿意 / Very willing
第五部分:开放性问题
Part 5: Open-ended Questions
22. 您对四川数字文旅有什么建议或改进意见?
Do you have any suggestions or recommendations for improving Sichuan’s digital cultural tourism?
23. 您最期待在四川体验什么样的数字文旅项目?
What kind of digital cultural tourism experience would you most like to have in Sichuan?
问卷到此结束,再次感谢您的参与!
End of the survey. Thank you again for your participation!