1. Who are you? (Single choice). A. Overseas Buyers (Wholesalers/Retailers/End Users) B. Domestic hardware product suppliers/factories C. Alibaba International Station Operation Specialist/Cross-border E-commerce Practitioner D. Others (please specify: )
2. How long have you used Alibaba International Station to purchase/operate hardware products? (Single choice). A. Within 1 year B. 1-3 years C. 3-5 years D. More than 5 years
3. If you are a buyer: The scale and frequency of purchases in your enterprise? (Single choice). A. Small-amount piecemeal purchases (< $10,000 per transaction, low frequency) B. Medium volume purchase ($1-50,000 per purchase, monthly purchase) C. Bulk purchases ($50,000 > a single purchase, long-term fixed purchases) D. Customized procurement of engineering projects (customized on demand, amount varies)
4. Supplier: What are your main hardware product segments? (multiple choice). A. Building hardware (door and window hardware, fasteners, pipe fittings, etc.) B. Tool hardware (hand tools, power tools, measuring tools, etc.) C. Decorative hardware (furniture hardware, locks, bathroom hardware, etc.) D. Industrial hardware (mechanical parts, stamping parts, castings, etc.) E. Multi-category comprehensive operation
5. How often do you use Alibaba International Station to search for hardware products? (Single choice). A. Use daily B. 2-3 times a week C. 1-2 times a month D. Use as needed, with varying frequency
6. When searching/laying out hardware product keywords, sort the core attributes of the product according to their importance. A. Product name (generic scientific name, e.g. screw, wrench) B. Material properties (e.g., stainless steel, carbon steel, aluminum alloy) C. Specifications (e.g., size, model, diameter, length) D. Functional use (e.g., architectural, furniture, industrial use) E. Brand/certification (e.g. CE certification, ISO standard, private label) F. Process characteristics (e.g., polished, galvanized, rust-resistant, high-strength)
7. What type of keywords do you prefer to use to search for hardware products? (Multiple choices) A. Core keywords (general keywords, such as hardware, screw, tool). B. Long-tail precise words (combine keywords, such as stainless steel door hinge） C. Industry terms/technical terms (common names for overseas local industries) D. Colloquial words (common names for overseas daily procurement) E. Model/code word (product model, factory code)
8. What do you think is the core problem of current hardware product keywords? (Multiple choice, minimum 3 items, maximum 5 items) A. Keyword homogenization is serious, and competition for large words is fierce B. Insufficient coverage of precise long-tail words makes it difficult to match needs C. Keywords are not standard, and the expressions in Chinese and English are biased D. The material/use of the product is not combined, and the keywords do not match the product E. Overseas regional vocabulary is very different, and the keyword adaptability is poor F. There are no obvious problems
9. For hardware products, do you split and set keywords according to different materials and uses? (Single choice). A. Definitely, precise splitting covers more search needs B. Occasionally, split for core products C. Rarely, only generic large words D. Never considered
10. What is the usual operation process when you search for hardware products on Alibaba International Station? (Single choice). A. Enter your core keyword search directly B. Enter keywords first, and then filter by material and specification C. Use the platform drop-down to search for recommended keywords D. Combine category navigation + keyword dual search
11. How many pages of search results do you typically browse after entering keywords? (Single choice). A. Page 1 only B. Go through pages 1-3 C. Go to pages 3-5 D. More than 5 pages, precise screening
12. What are the relevant factors that influence your clicks on product links? (Multiple choices, minimum 3 items) A. Keywords include core product advantages (material/certification) B. Keywords are concise and precise, without redundant vocabulary C. Keywords are in line with overseas procurement practices D. Keywords rank high and have high exposure E. Keywords match the requirements exactly
13. What do you think needs to be improved most in the platform search scenario? (multiple choice). A. Improve localized keyword recommendations B. Improve the matching of precise keywords C. Reduce invalid keyword interference and improve search efficiency D. Provide more tools for long-tail word mining E. Standardize industry keyword standards
14. Do you think the current search results for hardware products are accurate? A. Strongly disagree
E. Strongly agree
15. Keywords containing industry standards and certification logos can improve the search matching of hardware products? A. Strongly disagree
E. Strongly agree
16. Do you think that improving the keywords of hardware products needs to be customized based on the characteristics of buyers (procurement scale, region, demand)? (Single choice). A. It is very necessary, and the needs of different groups of people vary greatly B. If necessary, the core population can adapt C. Not necessary, generic keywords can be covered D. Never considered
17. Which dimension do you think is the core of the three-way linkage improvement keyword of "People-Goods-Scene"? (Single choice). A. People (Purchaser/Supplier Needs) B. Goods (Hardware Product Attributes) C. Scene (International Search Scene Rules) D. All three are equally important and need to be coordinated and improved
18. What keyword improvement support do you want Alibaba International Station to provide for hardware categories? (multiple choice). A. Industry-specific keyword database (classified by material and purpose) B. Localized keyword recommendation (adapting to the procurement habits of different countries) C. Long-tail word mining and heat analysis tools D. Keyword and product match detection tool E. Keyword optimization operation tutorial
19. Open question: Based on your experience, what other specific suggestions do you have for the improvement of Alibaba International Station hardware product search keywords?
The questionnaire is over, thank you again for taking the time to complete this questionnaire! I wish you all the best!