企业战略管理考试

本次考试涵盖企业外部环境分析、竞争战略、价值链、产品管理及多元化战略等核心内容，共分为单选题和判断题两种题型。请认真作答，考试时间为60分钟。
1. 基本信息：
姓名：
学号/工号：
一、单选题（每题2分，共30题）
2. External Environment analysis can help companies in the external environment
3. Which one is not a level of external environment
4. The analysis of competitive environment is complementary to the competition of the
5. Porter’s Five forces competitive model analysis helps companies find
6. Competitor analysis helps companies understand the
7. SSPA stands for
8. The main features of SPSS method is more
9. What is data
10. The SECI Model of create/transfer knowledge
11. In 1990, Prahalad and Hamel published in Harvard Business Review
12. The extensive research on outsourcing started in the
13. What does the value chain focus on
14. Since the second half of the century, microelectronics technology has become a decisive force in the development of productive
15. The enterprise some repetitive non-core management and operation processes to professional services to achieve the operation mode of reducing costs, improving efficiency and enhance core competitiveness
16. Competitive advantage is
17. A company stakeholders are
18. The vision is the foundation of the company’s
19. Values are important to studying because they are basis for understanding employees attitude and motivations
20. “Corporate Culture: The customs and Etiquette of Corporate survival” which was published in
21. Model-based clustering algorithm uses approach
22. A Harvard Business School professor known as the father of
23. The factor that does not influence the cost
24. Enterprises can also differentiate products in terms of
25. Market segmentation refers to the process of dividing the whole market into customers groups according to the different need of consumers based on
26. Value network is the relationship and structure of value generation, distribution, transfer and use formed by mutual influence among
27. What is Centralization strategy
28. Product line is a set of closely related
29. By definition, product line management is similar to individual product management and involves the same structure
30. Automobile and gasoline relationship is an example of
31. Improving and perfecting pioneering innovations to further develop and produce competitive products has always been an important differentiation tool for
32. When other enterprises launched products with good market prospects, enterprises immediately launch similar products to the market
33. Improving and perfecting pioneering innovations to further develop and produce competitive products has always been an important tool for imitators
34. If a company operates in multiple industries at same time, it's called the product
35. Types of diversification strategy are
36. Horizontal M & A refers to mergers between two or more companies engaged in
37. The implementation of anti-monopoly law is an important reason to promote enterprise diversification
38. Leveraged buyout(LBO), which was popular in the United States in the 1980s, has spread to major economics such as Europe and Asia
二、判断题（每题1分，共31题）
39. The general environment consist of eight main factors that form the basis of PEST analysis
40. Understand the competitive environment helps Hammer succeed in avoiding a large number of opponents and accomplishing legends
41. The gaining problem is not more important in the age structure of the population
42. The level of entry barriers directly determines the difficulty and profit for new enterprises to enter the industry
43. The phenomenon of a group of enterprise with individual characteristics within the industry is called industry group
44. General ability refers to the basic capabilities that must be possessed in carrying out various activities
45. Reengineering ability refers to the basic capabilities that must be possessed in carrying out various activities
46. Kogut (1985) proposed the concept of value-added chain when studying the strategy of companies and countries to integrate into the global economy
47. Domestic scholar most of the definition of outsourcing is domestic theoretical circles are derived from local countries
48. An important advantage of outsourcing strategy is that it can reduce risks and share risks with partners
49. Value creation is not an important feature of strategic competitiveness
50. Competitiveness is relative indicator that must be demonstrated through competition
51. Enterprises can determine the future development strategy of the company by analysing and predicting the changes in the industry’s profit pool
52. Both shareholders and funders expect the company to preserve or even appreciate its investment
53. The thinking of mission is based on a series of guidelines by Pete Drucker in the Mid-1995s
54. V-N-A model uses three core concepts of value creation, namely, superior complex interaction, competitiveness and mutual relation
55. For enterprises adopting centralization strategy, the selection of target market is the first and easy step
56. Image refers to the public views and feelings on products and enterprise
57. Differentiation of product quality refers to the strategy adopted by enterprise provide incomparable low price products to the market
58. Procurement cost refers to the total cost related to the purchase of raw materials involved in the production process or even the entire operation of the enterprise
59. Product line strategic management plays a role of connecting the past and the future
60. Vertically differentiation products and services line can be easily ordered on the basis of product value and attributes
61. Product line price management aims to optimize the price product to maximize the value delivered by the company’s product line as a whole
62. Single segmentation strategy, that is, products are aimed at the same customer group
63. The decision model makes the decision of adoption by comparing the expected profit under the two decision actions of “adopt” and “Give up”
64. The diversification strategy is relative to the specialized business strategy
65. Diversification is a corporate behaviour, not just a business approach
66. Market power refers to the economics brought about by the expansion of business scope
67. Mergers means that two or more independent companies merge to form multiple business
68. If a company operates in multiple regions at the same time, it is called the diverse market diversification strategy
69. Competitiveness is relative indicator that must be demonstrated through competition
更多问卷 复制此问卷