第一部分:基本资料 Section 1: Basic Information 1. 您目前的年龄是? What is your current age? 18岁或以下 18 or below 19-21 22-24 25岁或以上 25 or above
2. 您的性别是？What is your gender? 男 Male 女 Female 其他（请注明:）Other (please specify):
3. 您目前的教育程度是? What is your current level of education? 本科生 Undergraduate 硕士研究生 Master’s student 博士研究生 Doctoral student 其他（请注明:） Other (please specify):
4. 您每月平均可支配生活费（含零用钱、兼职收入等）大约是?What is your average monthly disposable income (including allowance, part-time income, etc.)? 港币3,000元或以下 HKD 3,000 or below 港币3,001-5,000元 HKD 3,001–5,000 港币5,001-7,000元 HKD 5,001–7,000 港币7,001元或以上 HKD 7,001 or above
第二部分:自我感知健康状况 Section 2: Self-Perceived Health Status 5. 您如何评价自己目前的健康状况? How would you rate your current health status? 6. 您是否曾被医生诊断患有以下任何一种慢性疾病? Have you ever been diagnosed with any of the following chronic diseases by a doctor? 是，我至少患有一种慢性疾病。Yes, I have at least one chronic disease 否，我未被诊断患有慢性疾病，健康状况良好。No, I have not been diagnosed with any chronic disease
7. （可多选）若您“至少患有一种慢性疾病”，具体是以下哪种情况? 循环系统疾病： 如高血压、冠心病、心律失常、慢性心力衰竭、中风/脑梗死等 Cardiovascular diseases (e.g., hypertension, coronary heart disease, arrhythmia, chronic heart failure, stroke) 代谢与内分泌疾病： 如2型糖尿病、高尿酸血症/痛风、高脂血症、甲状腺疾病等 Metabolic and endocrine diseases (e.g., type 2 diabetes, hyperuricemia/gout, hyperlipidemia, thyroid disorders) 呼吸系统疾病： 如慢性支气管炎、哮喘、慢性阻塞性肺疾病（COPD）等 Respiratory diseases (e.g., chronic bronchitis, asthma, COPD) 骨骼肌肉系统疾病： 如颈椎/腰椎病、类风湿性关节炎、骨质疏松症等 Musculoskeletal diseases (e.g., cervical/lumbar disorders, rheumatoid arthritis, osteoporosis) 消化系统疾病： 如慢性胃炎、脂肪肝、慢性肝炎、慢性胆囊炎等 Digestive system diseases (e.g., chronic gastritis, fatty liver, hepatitis, chronic cholecystitis) 神经与精神心理： 如长期失眠、抑郁症、焦虑症、阿尔茨海默病、帕金森病等 Neurological and mental health conditions (e.g., insomnia, depression, anxiety, Alzheimer’s disease, Parkinson’s disease) 泌尿生殖系统疾病： 如慢性肾病、前列腺增生等 Genitourinary diseases (e.g., chronic kidney disease, prostate enlargement) 其他： 如恶性肿瘤（康复期/治疗中）、慢性皮肤病等 Others (e.g., cancer in recovery/treatment, chronic skin diseases) 其他（请注明）：Other (please specify): 不便透露/拒绝回答 Prefer not to disclose
第三部分:健康知识（请根据您的实际了解程度，选择对以下说法的同意程度：1=非常不同意，2=不同意，3=一般，4=同意，5=非常同意） Section 3: Health Knowledge (Please indicate your level of agreement with the following statements: 1 = Strongly disagree, 2 = Disagree, 3 = Neutral, 4 = Agree, 5 = Strongly agree)
8. 保健品基础知识 Basic knowledge of health supplements
我能清晰地辨识保健品的标识（如“蓝帽子”标志，香港中成药注册编号 HKP/HKC，或海外认证标志如 USP/NSF 等）和批准文号。I can clearly identify official labels and approval numbers of health supplements (e.g., “Blue Hat” mark, HKP/HKC registration in Hong Kong, or international certifications such as USP/NSF).
我了解保健品、药品与普通食品在主要功能上的本质区别。I understand the fundamental differences between health supplements, medicines, and regular food.
我能根据来源（例如是否来自官方机构或专业期刊）来评估社交媒体上健康信息的可靠性。我知道如何通过查阅文献或咨询专业人士，来核实健康声明（如“抗癌”、“治愈”等说法）的科学依据。I can evaluate the reliability of health information on social media based on its source (e.g., official institutions or academic journals).
我知道如何通过查阅文献或咨询专业人士来验证健康声明（例如“抗癌”、“治愈”）。I know how to verify health claims (e.g., “anti-cancer”, “cure”) through literature or professional consultation.
我了解长期不当使用保健品可能会给肝脏、肾脏等器官带来代谢负担。I understand that improper long-term use of supplements may place metabolic burden on organs such as the liver and kidneys.
我意识到，即使是合适的保健品，也需要考虑它与我目前正在服用的药物之间是否存在潜在的相互作用。I am aware that even appropriate supplements may interact with medications I am currently taking.
在选择保健品时，我比大多数消费者更关注成分表、剂型配方以及背后的临床研究证据。When choosing supplements, I pay more attention than most consumers to ingredients, formulation, and supporting clinical evidence.
我认为在购买保健品时，验证其是否有严谨的科学实验数据支持，比单纯信任广告宣传或他人推荐更重要。I believe it is more important to verify scientific evidence than to rely on advertising or recommendations when purchasing supplements.
9. 请根据题目要求作答：为了验证数据质量，请选择“非常同意”。 To ensure data quality, please select “Strongly agree” for this question.
非常不同意Strongly disagree 不同意Disagree 一般Neutral 同意Agree 非常同意Strongly agree
第四部分:健康相关社交媒体使用情况Section 4: Health-Related Social Media Usage 10. 您平时使用以下哪些社交媒体平台?（可多选）Which of the following social media platforms do you use? (Multiple choice) Facebook Twitter Instagram WhatsApp 抖音/TikTok 小红书(red book) BeReal Discord Reddit YouTube Signal 其他（请注明:）Other (please specify):
11. 您使用社交媒体的总体频率是? How often do you use social media overall? 从不 Never 每月一次 Once a month 每月几次 Several times a month 每周一次 Once a week 每周几次 Several times a week 每天一次 Once a day 每天多次 Multiple times a day
12. 您平均每天在短视频应用（如抖音/小红书/YouTube Shorts/Reels）上花费多少时间?On average, how much time do you spend daily on short-video platforms (e.g., TikTok, Xiaohongshu, YouTube Shorts, Reels)? 每天少于30分钟 Less than 30 minutes 每天30-60分钟 30–60 minutes 每天1-2小时 1–2 hours 每天2-4小时 2–4 hours 每天4小时以上 More than 4 hours
13. 您是否曾在任何平台（线上或线下）接触过与健康相关的内容? Have you ever encountered health-related content on any platform (online or offline)? 是Yes 否 No
14. 您主要在哪些平台接触健康相关内容?（可多选）On which platforms do you mainly encounter health-related content? (Multiple choice) Facebook Twitter Instagram WhatsApp 抖音/TikTok 小红书 (red book) BeReal Discord Reddit YouTube Signal 报纸/杂志Newspapers/Magazines 户外广告（例如广告牌） Outdoor advertising (e.g., billboards) 其他（请注明:）Other (please specify):
15. 您在社交媒体上关注或观看过以下哪些领域的健康内容?（可多选）Which types of health-related content have you viewed on social media? (Multiple choice) 过敏/变态反应学 Allergy/Immunology 麻醉学 Anesthesiology 生物技术 Biotechnology 心脏内科 Cardiology 医学美容/化妆品 Medical aesthetics/cosmetics 口腔医学/牙科 Dentistry 皮肤科 Dermatology 糖尿病 Diabetes 药物信息/用药指导 Medication information/guidance 急诊医学与急救 Emergency medicine and first aid 耳鼻喉科 ENT (Ear, Nose, and Throat) 胃肠病学与胃肠外科 Gastroenterology 血液学与血管外科 Hematology/Vascular surgery 免疫接种与疫苗 Vaccination and immunization 免疫学 Immunology 传染病学 Infectious diseases 医疗创新/医学前沿 Medical innovation/frontier medicine 医学教育 Medical education 心理健康/精神卫生 Mental health 神经内科与神经外科 Neurology/Neurosurgery 妇产科 Obstetrics and gynecology 肿瘤学 Oncology 眼科 Ophthalmology 骨科与风湿病学 Orthopedics/Rheumatology 儿科与儿外科 Pediatrics 整形外科 Plastic surgery 毒理/毒素 Toxicology 公共卫生 Public health 呼吸内科/肺科 Respiratory medicine 放射科/影像学 Radiology/Imaging 医疗安全与护理 Healthcare safety and nursing 泌尿外科 Urology 身心健康/康养 Wellness/holistic health 运动与健身/健美 Sports and fitness 饮食计划/营养膳食 Diet and nutrition 其他（请注明:）Other (please specify):
16. 您接触到的健康内容主要以什么形式呈现?In what format is the health content you encounter mainly presented? 视频为主 Mainly video 图文（文字和图片）为主 Mainly text and images 两者混合 A mix of both
17. （针对不使用社交媒体获取健康信息者）您不使用社交媒体获取健康信息的主要原因是什么?（可多选）(For those who do NOT use social media for health information) What are your main reasons? (Multiple choice) 我更喜欢就健康问题咨询医生。I prefer consulting a doctor for health issues 我担心社交媒体上健康相关内容的质量（如虚假/不专业信息）。I am concerned about the quality of health content on social media (e.g., misinformation) 我更喜欢从专业医疗网站或学术平台获取健康信息。I prefer obtaining information from professional medical websites or academic platforms 其他（请注明:）Other (please specify):
第五部分:保健品消费行为（请根据您的实际想法和情况，选择对以下描述的同意程度:1=非常不同意，2=不同意，3=一般，4=同意，5=非常同意） Section 5: Health Supplement Consumption Behavior (1 = Strongly disagree, 2 = Disagree, 3 = Neutral, 4 = Agree, 5 = Strongly agree)
18. 购买频率 Purchase Frequency
我过去曾多次购买保健品。I have purchased health supplements multiple times in the past.
我在过去六个月内购买过保健品。I have purchased health supplements in the past six months.
与过去相比，我购买保健品的频率有所增加。My frequency of purchasing supplements has increased compared to before.
我以前未购买过任何保健品 I have never purchased any health supplements before.
19. 消费倾向
我愿意出于健康原因购买保健品。I am willing to purchase health supplements for health reasons.
我愿意为我认为有益的保健品支付更高的价格。I am willing to pay a higher price for supplements I believe are beneficial.
在需要时，我有意愿和资源（金钱）购买保健品。When needed, I have the willingness and financial ability to purchase supplements.
20. 购买意向
我打算将来购买保健品。I intend to purchase health supplements in the future.
在选择产品时，我会倾向于选择与健康相关或有益健康的产品。When choosing products, I prefer those that are health-related or beneficial.
即使保健品价格更高，我仍然会考虑购买。Even if supplements are more expensive, I would still consider buying them.
21. 您通常购买或有意向购买以下哪些类型的健康产品?（可多选）Which types of health products do you usually purchase or intend to purchase? (Multiple choice) 维生素类产品（例如:维生素C、维生素D、B族维生素）Vitamins (e.g., Vitamin C, Vitamin D, B-complex) 矿物质类产品（例如:钙、铁、锌补充剂）Minerals (e.g., calcium, iron, zinc) 复合维生素或复合矿物质产品（例如:复合维生素片）Multivitamins/multiminerals 草本或植物性产品（例如:人参、紫锥菊、绿茶提取物）Herbal/plant-based products (e.g., ginseng, echinacea, green tea extract) 油脂类产品（例如:鱼油、鳕鱼肝油、磷虾油）Oils (e.g., fish oil, cod liver oil, krill oil) 益生菌或肠道健康产品（例如:益生菌、酵素、膳食纤维补充剂）Probiotics/gut health products 睡眠、压力或心理健康产品（例如:褪黑素、助眠软糖、舒缓压力补充剂） Sleep, stress, or mental health products (e.g., melatonin, calming supplements) 增强免疫力产品（例如:接骨木莓、蜂胶、灵芝孢子粉）Immune-boosting products (e.g., elderberry, propolis, reishi) 蛋白质和营养补充产品（例如:蛋白粉、增肌粉、能量棒）Protein and nutrition supplements (e.g., protein powder, energy bars) 我未购买过或未来没有意向购买任何的健康产品 I have never purchased and do not intend to purchase any health products 其他（请注明:）Other (please specify):