Dear Respondents,
Hello! Thank you very much for taking the time to participate in this survey. This questionnaire aims to understand your needs, preferences, and experience with wireless Bluetooth headsets. All data is used only for market research and your personal information will be kept strictly confidential. There are no right or wrong answers; please answer based on your real situation.
I. Basic Information 1. Your age? A. Male B. Female
2. Your age? A. 18 or below B. 19–25 C. 26–35 D. 36–45 E. 46 or above
3. Your occupation? A. Student B. Office worker C. Freelancer D. Government/ public institution staff E. Retired F. Other
4. Your monthly disposable income? A. ≤ ¥1000 B. ¥1001–3000 C. ¥3001–5000 D. ¥5001–8000 E. ＞ ¥8000
II. Usage Habits 5. Do you currently own a wireless Bluetooth headset? A. Yes (continue to Q6) B. No (skip to Part III)
6. Main usage scenarios? (Multiple choice) A. Commuting / traveling B. Sports / fitness C. Work / study D. Leisure at home (music, videos) E. Gaming F. Calls G. Other
7. Average daily usage time? A. ＜ 1 hour B. 1–3 hours C. 3–6 hours D. ＞ 6 hours
8. How often do you replace your headset? A. Within 6 months B. 6 months–1 year C. 1–2 years D. 2–3 years E. Only when broken
III. Product Preferences 9. Most important factors when buying? A. Sound quality B. Battery life C. Noise cancellation D. Comfort E. Appearance / color F. Brand G. Price/value H. Connection stability I. Sweat/water resistance J. Easy control K. Other
10. Acceptable price range? A. ＜ ¥100 B. ¥101–300 C. ¥301–500 D. ¥501–1000 E. ＞ ¥1000
11. Preferred type? A. In-ear B. Semi-in-ear C. Over-ear D. Bone conduction
12. Do you care about noise cancellation? A. Very important, must have ANC B. Important, preferred C. Neutral D. Not important
13. Battery life requirement? A. ≤ 4 hours per single charge B. 4–6 hours C. 6–8 hours D. ＞ 8 hours + long total battery life
14. Preferred purchase channels? (Multiple choice) A. Official store/website B. E-commerce (Taobao, JD, Pinduoduo, etc.) C. Physical store D. Live streaming E. Friend purchase F. Other
IV. Experience & Satisfaction (for current users) 15. Your current headset brand?
16. Overall satisfaction? A. Very satisfied B. Satisfied C. Neutral D. Dissatisfied E. Very dissatisfied
17. Main dissatisfaction? (Multiple choice) A. Poor sound B. Short battery C. Bad noise cancellation D. Uncomfortable / easy to fall out E. Unstable connection F. Slow charging G. Looks cheap/wears easily H. Bad call mic I. No complaints
18. Willing to try new brands? A. Very willing B. Willing if good C. Neutral D. Unwilling E. Only use my current brand
V. Suggestions & Expectations 19. Wanted new features? (Multiple choice) A. Low latencygamingvideo) B. High water resistance (swimming) C. Voice assistant D. Health monitoring (heart rate, steps) E. Multi-device connection F. Wireless fast charging G. Other
20. Any other comments or suggestions?
Thank you for your time and feedback! Have a nice day!