本问卷用于学术研究，旨在了解小米手机促销策略如何影响大学生顾客的满意度。问卷采用匿名形式，所有答案仅用于研究。感谢您的参与。
This questionnaire is for academic research. It aims to understand how Xiaomi’s mobile phone promotion strategy affects the satisfaction of college student customers. The questionnaire is anonymous, and all answers will only be used for research. Thank you for your participation.
1.您目前是大学生吗?/ Are you currently a college student? A. 是 / Yes B. 否 / No
2.您是否关注过小米手机的促销活动?/ Have you ever paid attention to Xiaomi mobile phone promotion activities? A. 是 / Yes B. 否 / No
3.您最常见到的小米促销方式是哪些?/ Which Xiaomi promotion methods have you seen most often? A. 社交媒体推广 / Social media promotion B. 限时抢购 / Flash sales C. 发布会直播 / Live launch events D. 代言人或形象广告 / Celebrity or image advertising E. 小米商城直销 / Direct selling on Xiaomi Mall F. 线下门店促销 / Offline store promotion
4.您认为小米的促销活动吸引力如何?/ How attractive do you think Xiaomi’s promotion activities are? A. 非常有吸引力 / Very attractive B. 比较有吸引力 / Attractive C. 一般 / Neutral D. 吸引力较低 / Not very attractive E. 完全没有吸引力 / Not attractive at all
5.您认为小米的促销信息清晰度如何?/ How clear do you think Xiaomi’s promotion information is? A. 非常清晰 / Very clear B. 比较清晰 / Clear C. 一般 / Neutral D. 不太清晰 / Not very clear E. 完全不清晰 / Not clear at all
6.小米的促销活动是否提高了您对其手机产品的兴趣?/ Do Xiaomi’s promotion activities increase your interest in its mobile phones? A. 明显提高 / Strongly increase B. 略有提高 / Slightly increase C. 没有影响 / No effect D. 略有降低 / Slightly reduce E. 明显降低 / Strongly reduce
7.您对小米整体促销策略的满意度如何?/ How satisfied are you with Xiaomi’s promotion strategy overall? A. 非常满意 / Very satisfied B. 满意 / Satisfied C. 一般 / Neutral D. 不满意 / Dissatisfied E. 非常不满意 / Very dissatisfied
8.哪一项因素最让您对小米促销策略感到满意?/ Which factor makes you feel most satisfied with Xiaomi’s promotion strategy? A. 吸引的价格 / Attractive price B. 清晰的产品信息 / Clear product information C. 便捷的购买过程 / Convenient buying process D. 强互动的线上活动 / Strong online interaction E. 良好的产品形象 / Good product image
9.小米的促销活动是否曾促使您购买或考虑购买小米手机?/ Have Xiaomi’s promotion activities ever encouraged you to buy or consider buying a Xiaomi phone? A. 是，我购买过 / Yes, I bought one B. 是，我考虑过购买 / Yes, I considered buying C. 没有明显影响 / No clear effect D. 没有，完全没有影响 / No, not at all
10.哪些问题会降低您对小米促销策略的满意度?/ Which problem makes you less satisfied with Xiaomi’s promotion strategy? A. 促销信息过于复杂 / Promotion information is too complex B. 抢购活动难以参与 / Flash sale is difficult to join C. 促销与竞争对手差异不大 / Promotion is not different from competitors D. 广告过多 / Too much advertising E. 产品库存有限 / Product availability is limited F. 售后服务没有达到预期 / After-sales support does not meet expectations
11.请简要说明您对小米促销策略的看法。/ Please briefly explain your opinion on Xiaomi’s promotion strategy.