Dear interviewee:
Thank you for participating in this survey! We are developing an innovative product called "Emotional Bread" that uses natural ingredients to help improve your mood and make you feel better after eating it. The purpose of this questionnaire is to understand your needs and feedback in order to optimize the product. All data will be kept strictly confidential. Thank you for your cooperation!
尊敬的受访者：
感谢您参与本次调查！我们正在研发一款创新产品-"情绪面包"，它通过天然成分帮助改善情绪，让您在食用后心情变好。本次问卷旨在了解您的需求和反馈，以优化产品。所有数据将严格保密，感谢您的配合！
1. What is your gender?（您的性别是？） Men（男） Women(女) Other（其他）
2. What is your age?（您的年龄是？） Under 18 years old（18岁以下） 18-24 years old （18-24岁） 25-34 years old（25-34岁） 35-50 years old（35-50岁） Over 51 years old（51岁以上）
3. Do you often feel depressed, anxious, or stressed?（您是否经常感到情绪低落、焦虑或压力大？） Often（经常） Sometimes（偶尔） Seldom(很少) Never(从不)
4. When you are in a bad mood, how do you usually regulate it? (multiple choices are allowed)（当情绪不好时，您通常通过哪些方式调节？） Sports （运动） Listen to music（听音乐） Eat things like snacks, fruit, dessert（吃东西比如零食，水果，甜品） Chat with friends（与朋友聊天） Sleeping（睡觉） Playing games（打游戏） others（其他）
5. Have you tried to improve your mood through food or supplements (such as supplementing vitamins, tea, etc.)?（您是否尝试过通过食物或保健品改善情绪（如补充维生素、茶饮等?） Yes(是) No(否)
6. Have you heard of or come into contact with products like "emotional regulation through food"?（您是否听说过或接触过类似“通过食物调节情绪”的产品？） I've heard and tried（听说过并尝试过） I've heard of it, but haven't tried it（听说过但未尝试） Never heard of it at all（完全没听说过）
7. Do you think the concept of "emotional bread" attracts you?（您认为“情绪面包”的概念吸引您吗?） Very attractive（非常吸引） A little interested（有点兴趣） Not sure（不确定） Not interested（不感兴趣）
8. What is the most important aspect of "emotional bread" for you? (multiple selections are allowed）（您对“情绪面包”最关注的方面是什么?） Is the effect real（效果是否真实） Price（价格） taste（口味） Packing design（包装设计） Ease of purchase（购买便利性）
9. If "emotional bread" can effectively improve mood, would you consider buying it?（如果“情绪面包”能有效改善情绪，您会考虑购买吗？） Surely it will（一定会） Maybe（可能会） Not sure（不确定） No（不会）
10. What is the unit price of "emotional bread" that you can accept? (single price)（您能接受的“情绪面包”单价是?(单份价格)）
11. Which channels do you prefer to buy "emotional bread"? (multiple choices are allowed)(您更倾向于通过哪些渠道购买“情绪面包”?） Offline supermarket/convenience store（线下超市/便利店） Online e-commerce platforms (such as Taobao, JD.com, Pinduoduo)（电商平台(如淘宝，京东，拼多多)） Health food store（健康食品专卖店） vending machine（自动售货机） Others(其他)
12. What factors will motivate you to buy "emotional bread"? (Multiple selections are allowed)（哪些因素会促使您购买"情绪面包"?） Friends/family recommendations（朋友／家人推荐） Advertisement（广告宣传） Trial experience（试用体验） Accreditation by professional organizations（专业机构认证） Price discount（价格优惠）
13. What additional features would you like to have for "emotional bread"? (multiple choices are allowed)（对于"情绪面包"，您希望它具备哪些附加特点？） No sugar/low sugar（无糖／低糖） Natural organic ingredients（天然有机成分） Different flavors (e.g. chocolate, fruit, etc.)（不同口味（如巧克力、水果等）） Portable small package（便携小包装） Clear labeling of emotional improvement components（明确标注情绪改善成分）
14. How long do you expect to feel an improvement in mood after eating "emotional bread"?（您期望食用"情绪面包"后多久能感受到情绪改善？） immediate effect（立即见效） 15-30 minutes（15-30分钟） Within 1 hour（1小时内） No, as long as it's valid for a long time（不介意，只要长期有效）
15. What concerns would you hesitate to buy "emotional bread"? (multiple choices are allowed)您会因哪些顾虑而犹豫购买"情绪面包"? Exaggerated effect（效果夸大） Component safety（成分安全性） The price is too high（价格过高） Poor taste（口感不佳） Do not understand the product principle（了解产品原理） Others(其他)
16. In which scenarios are you most likely to eat "emotional bread"? (multiple choices are allowed)（您最可能在哪些场景下食用"情绪面包"?） When the working pressure is high（工作压力大时） Study/exam stress（学习／考试紧张） When feeling down（情绪低落时） Daily snacks（日常零食） As a gift to a friend(作为礼物送给朋友) Others(其他)
17. If the experience is good, would you recommend "emotional bread" to others?（如果体验良好，您会主动向他人推荐"情绪面包"吗？） Surely it will（一定会） Maybe（可能会） Not sure（不确定） No（不会）
18. Do you have any questions or suggestions about "emotional bread"?（对于"情绪面包"，您还有哪些疑问或建议？）