Haier Smart kitchen Appliance Brand\nperception Survey

1. What is your gender?
2. What is your age group?
3. What is the type of your residential area?
4. How many smart kitchen appliances do you currently own in your household?
5. How familiar are you with smart kitchen appliances (e.g., smart refrigerators, ovens, dishwashers)?
6. I believe Haier's (and its sub-brands') smart kitchen appliance designs are unique and easily distinguishable from other brands.
7. Do you think Haier's smart kitchen appliances have unique brand recognition in industrial design (e.g., iconic appearance, material texture)?
8. I believe Haier's smart kitchen appliances have a clear advantage in technological innovation (e.g., AI, connectivity features).
9. I believe the basic functions (e.g., cooling, heating performance) of Haier's smart kitchen appliances are reliable.
10. Do you think Haier's smart kitchen appliances can meet the needs of different usage scenarios (e.g., multiple cooking modes, flexible space adaptation)?
11. I believe their smart features are practical and easy to operate (e.g., APP control, auto-cooking, smart freshness preservation).
12. I believe purchasing Haier smart kitchen appliances comes with comprehensive after-sales service (e.g., warranty, in-home repair).
13. I believe their accompanying APP or online platform provides additional value (e.g., numerous recipes, online community, remote diagnostics).
14. I believe Haier's smart kitchen appliances reflect the user's high-quality lifestyle.
15. Considering the quality, smart features, and design, I believe their products offer good value for money.
16. I feel an emotional connection or sense of trust towards the Haier brand (and its sub-brands).
17. I follow their official social media (e.g., Facebook, Instagram, TikTok) or have joined their user community for interaction.
18. When purchasing high-end smart kitchen appliances, which factors do you value most?
19. I would recommend Haier's smart kitchen appliances to my friends:
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