大学生穿搭习惯或消费观念的调查问卷

1. Your gender

MaleFemale

2. Your academic year

请选择

3. Your monthly living expenses (RMB)

Less than 10001000-15001501-20002001-30003001-4000More than 4000

4. How often do you buy new clothes?

Once a week or more2-3 times a monthOnce a monthOnce every 2-3 monthsOnce every 4-6 monthsLess than once every 6 months

5. What factors do you mainly consider when buying clothes? (Select up to 3)

PriceStyle/fashionComfortQuality/durabilityBrand reputationMaterialColorPracticality/multi-scene applicableOthers

6. How important are the following aspects to you when choosing clothes?

Very unimportant
Unimportant
Neutral
Important
Very important

Brand awareness

Price affordability

Fashion trend

Comfort level

Quality and durability

Environmental protection and sustainability

7. What are your main channels for buying clothes?

Physical clothing storesOnline shopping platforms (e.g., Taobao, JD.com)Brand official websites/appsSocial e-commerce (e.g., Xiaohongshu, Douyin)Second-hand clothing platformsDiscount stores/outletsOthers

8. Approximately what percentage of your monthly living expenses is spent on clothing and related accessories?

Less than 10%10%-20%21%-30%31%-40%41%-50%More than 50%

9. Please rank the following clothing styles according to your preference (1 being most preferred, 5 being least preferred)

Casual styleSporty styleBusiness casual styleFashion/trendy styleComfortable/lazy style

10. Do you have the habit of buying second-hand clothes or selling your own unused clothes?

Yes, I often buy second-hand clothesYes, I occasionally buy second-hand clothesYes, I often sell my unused clothesYes, I occasionally sell my unused clothesNo, I have never done either

11. I am willing to pay a premium for environmentally friendly or sustainable clothing brands

Strongly disagree

Strongly agree

12. When you have clothing that you no longer wear, you usually

Keep them in the closetDonate to charitySell on second-hand platformsGive to relatives or friendsDiscard directly

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