一点点奶茶调查问卷
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Q1. 您是否听说过“一点点”奶茶品牌？Have you ever heard of the bubble tea brand “1點點” (Yi Dian Dian)?
A. 是 / Yes
B. 否 / No
Q2. 您的职业是？What is your occupation?
A. 学生 / Student
B. 企业员工 / Corporate employee
C. 教育工作者 / Educator
D. 自由职业 / Freelancer
E. 其他 / Others
Q3. 您通常购买一杯奶茶的预算范围是？（人民币）What is your usual budget for one cup of bubble tea? (RMB)
A. 10元以下 / Under ¥10
B. 10-15元 / ¥10–15
C. 16-20元 / ¥16–20
D. 21-25元 / ¥21–25
Q4. What factors do you consider most when choosing a milk tea product?选购奶茶产品时，您最看重哪些因素？
A. Taste / 口味
B .Sugar content / 含糖量
C .Calorie / 热量
D .Ingredients / 配料
E . Packaging / 包装
F .Price / 价格
Q5. 您在过去3个月内购买过奶茶类饮品吗？Have you purchased any bubble tea or milk tea beverages in the past 3 months?
A. 是 / Yes
B. 否 / No
Q6. 您通常通过什么渠道了解新奶茶产品或优惠活动？（可多选）How do you usually learn about new bubble tea products or promotions? (Select all that apply)
A. 小红书 / Xiaohongshu (Little Red Book)
B. 抖音 / Douyin (TikTok)
C. 微信公众号 / WeChat Official Account
D. 朋友圈/微信群 / WeChat Moments/Groups
E. 美团/饿了么平台 / Meituan/Ele.me Platform
F. 门店海报 / In-store Posters
G. 朋友推荐 / Word of Mouth
H. 其他 / Others
Q7. 您最喜欢的茶饮类型是？（可多选）Which types of tea beverages do you prefer? (Select all that apply)
A. 奶茶类（如波霸奶茶、红茶玛奇朵）/ Milk tea (e.g., Boba Milk Tea, Black Tea Macchiato)
B. 果茶类（如百香果绿茶、柠檬蜜）/ Fruit tea (e.g., Passion Fruit Green Tea, Honey Lemon)
C. 纯茶类（如四季春、乌龙茶）/ Pure tea (e.g., Four Seasons Spring, Oolong Tea)
D. 冰沙/奶盖类 / Smoothie / Cheese Foam Series
E. 其他 / Others
Q8. 您通常选择的甜度和冰度是？（可多选）What are your usual choices for sugar level and ice level?
甜度/Sugar Level
A.无糖/0% Sugar
B.三分糖/30% Sugar
C.五分糖/50% Sugar
D.七分糖/70% Sugar
E.正常糖/100% Sugar
冰度/Ice Level
A.去冰/No Ice
B.少冰/Less Ice
C.正常冰/Normal Ice
D.多冰/Extra Ice
Q9. 您认为“一点点”在以下哪些方面做得比较好？（可多选）In which aspects do you think 1點點 performs well? (Select all that apply)
A. 产品口味 / Product taste
B. 配料选择丰富度 / Variety of toppings
C. 甜度/冰度可定制化 / Customization options
D. 性价比 / Value for money
E. 门店分布 / Store accessibility
F. 服务态度 / Service quality
G. 其他 / Others
Q10. 您对“一点点”奶茶品牌的整体印象是？What is your overall impression of the 1點點 brand?
A. 非常好 / Very positive
B. 比较好 / Somewhat positive
C. 一般 / Neutral
D. 不太好 / Somewhat negative
E. 不了解 / Not familiar
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