Luckin Coffee offered a wide enough range of drink choices for young consumers.
Luckin Coffee maintained a relatively good balance in the attractiveness and variety of its coffee and non-coffee drink products.
Luckin Coffee’s flavour innovation was attractive to young consumers.
Luckin Coffee’s drink prices were acceptable for young consumers.
Luckin Coffee’s new product launches were frequent enough to keep consumers interested.
Luckin Coffee’s beverage product strategy increased my future purchase intention.
Luckin Coffee’s beverage product strategy made me willing to continue paying attention to its new products or brand activities.
In your opinion, what is the biggest strength or weakness of Luckin Coffee’s beverage product strategy? You may mention one specific product or one aspect such as variety, flavour, price or new product launches.
Based on my overall impression during the period from 2020 to 2024, Luckin Coffee’s coffee and non-coffee drink products were not attractive enough to make me try them.
What was the main reason why you never bought Luckin Coffee products?
In your opinion, what is the main weakness of Luckin Coffee’s beverage product strategy, or what would make you more willing to try it?